Douyin Life Service Unite Red Food Network launched the "Topic Catering · Help Following the Revival" round table salon

From July 19th to July 21st, the "Talking about Catering · Help recovery" round table salon jointly sponsored by Douyin Life Service and Red Meal Network will be at the Douyin Living Service Merchant Assistant Drocketer and Red Food Network Video Number. Broadcast simultaneously.

The round table salon has been divided into 3 games, and we will share the methods and gains of online and offline operations from the perspective of panoramic interpretation of the catering industry, sharing of actual combat cases, and platform service methodology, and help the catering industry to recover.

Get gathered to help the catering merchant to open the entire process of operating online

A total of 18 guest lists invited by Douyin Life Service, including Huang Geng, Chairman of the Fashion and Leisure Committee of the World Federation of Catering Industry, Zhao Liping, Vice Chairman and General Manager of Guangzhou Restaurant Group, Yin Jiangbo, Chairman of Foods, and Chairman of Foods. He Guangqi, the founders and chairman of Laigu Group, Sui Zhengjun, founder of the wooden house barbecue, Li Jian, founder of Xinliangji CEO & New Spicy Road, Zhang Tianyi, founder of Boman Hunan Rice Fan, Liu Yan, the founder of Dalong 燚 Hot Pot, and the founder of the small face Song Qi Ning, the co -founder of Hongfan.com, Fan Ning, Xu Ji Seafood Customer Operation Director Feng Chun, including Feng Chun, including Feng Chun, including Feng Chun, including the head representative of the head catering brand, the chairman of the B Capital, the founder of the consumer king accelerator, Wang Cen, and the founder of the Pony Song Strategic Marketing Consulting Company Four representative big coffees, including Chen Huiling, founder of Xiaoma Song and Fu Tai Heng, and Douyin Life Service Live Live, Xiaoming Rich, and Wang Dingyi, head of the Douyin Life Service Marketing Center, and Douyin Life Services North China Business The person in charge of the center Luo Liang, the Douyin Life Service Director of the Catering Industry Operation Director Ni Boya 3 Douyin Life Service Platform.

Judging from the guests invited by this salon, including professional investors, top planning experts, founders of head catering brands, official representatives of Douyin Life Service, Service Providers, and Live Lives All aspects of the process will conduct in -depth discussions on catering operations, and provide suggestions for the business ideas of catering companies in the new era, helping enterprises to pass the "Ren Du Er pulse" of online operations.

In fact, the exploration and layout of online operation has become an important part of many head catering companies' overall operations. Facing the changing environment, online operations and offline operations can effectively realize risk hedging and complementary operations, and the development of online operations is also becoming more and more new growth points for more and more catering merchants.

Taking Xu Ji Seafood as an example, in 2021, Xu Ji Seafood entered the Douyin Life Service for live and carried out goods. The highest flow of water in a single day was 3.21 million. The online business layout of the hot pot also carried out a very early. Through cooperation with the online celebrity live broadcast, 40,000 clusters of the hot pot coupon will be sold out for 5 seconds. Since April this year, during the hot pot, during the Shanghai epidemic, the online group purchase business of hot pot and milk tea has been opened. There is a situation where business is hot and difficult to find. The online income in May has exceeded 10 million yuan.

The online and offline dual home has become a trend, how to deal with catering merchants

According to the recently released "Investigation Report on the Back to the 2022 Epidemium" released by the Red Meal Brand Research Institute, while the cost of cost expenses in a special environment, the difficulty of increasing revenue is also increasing. Many restaurant companies have to actively aggressive change, which objectively brings a new round of adjustment and upgrading of the industry, especially online operations may become a new "home" in the catering industry. Essence

At the same time, the new generation, the new middle class, and the youth of the town are becoming the leader of the new consumer market. They have the characteristics of large population bases, large potential, and strong consumption power, and they are accompanied by positive factors such as rising income and business development. This group has new consumption preferences, such as searching for grass planting information before consumption, and using short video platforms to search for information.

Based on the above trend, the salon will focus on the three major themes of "Discussion on the Discussion on the Catering Industry Trends and Online Management Status", "Catering Growth Strategy and Online Management Play", and "Revolution and Development of the Catering Industry in the New Period" Cafe companies interpret new opportunities for online development.

Catering operation guidelines are about to be released, using data reports to empower the merchant

After more than 40 years of development, the catering industry has relying on the 1.0 era of reputation, location, and sipping to obtain customers from pure offline, to online operation evaluation, list, advertisement, and access to traffic. Intelligent 3.0 era. How to carry out an effective online operation layout and enhance the customer's experience, interest and consumption will, or it will become an important factor in the new round of development in the new era. Recently, the "2022 Douyin Life Service Catering Management Guide" jointly written by Douyin Life Service and Red Meal Network will also be released soon.

This guide will interpret the new trend of online operations in the catering industry, as well as the skills and methods of catering merchants in online and offline integrated operations, especially online self -employment, team building, external cooperation, and reaching the more concerned about catering merchants. Personal choices, and many issues such as service provider operations have been analyzed in detail, and the "capability model" operated online operations for catering merchants can be used to allow merchants to "seize the number" and choose the mode and method that suits them. It is more convenient and more convenient and more convenient. Effectively build your own online operation system.

This time the "Catering Catering · Help recovery" round table salon, seize the many hidden pains of catering companies in the current environment, approach catering brands, talk to catering people, empower catering companies, help the catering industry upgrade and transform, explore the recovery new new recovery opportunity.

Welcome everyone from July 19th to July 21st, 20: 00-21: 30, lock the Douyin Life Service Merchants Assistant Judging Number and Red Meal Network video number to interact with the guests and talk about catering.

- END -