Green marketing of agricultural resources must be good at cooperating

□ Zhao Guanghui

In this issue, we focus on how to promote farmers' awareness and acceptance of green agricultural capital to increase their enthusiasm and then achieve green agriculture and sustainable development goals pursued by agricultural resources.

Green agriculture and green agricultural capital existence of regional imbalances

To put it simply, "behavior shaping" means changing the habits in a destination to form the patterns and styles we need. On the whole, the green development of agriculture, agricultural capital, and the green marketing of agricultural resources are in the initial stage. It is necessary to gradually transform from traditional agriculture to green agriculture, high -quality agriculture, and modern agriculture. Looking at the behavior habits of farmers in the field of green agricultural capital alone, the most common and ingrained "unfavorable" habits are currently the awareness of green agricultural capital and practical operations. The pursuit of green agriculture has not reached the result of green agricultural standards, so it is not available to the return of green agriculture.

As a media person who has been engaged in research reports in the field of agricultural capital for many years, reviewing interview experiences from east to west, from south to north in the past 20 years, the author found in the comparison of time and space large span. The phenomenon of imbalances in the area also exists significantly, and it has become a real foothold for observation and thinking about agriculture.

Everyone knows that the main contradictions in our society have transformed into a contradiction between the people's growing needs and unbalanced development. The focus of supply -side structural reform is to solve the problem of insufficient development. Because the productivity has not fully developed, many products in the market need are either unsatisfactory. The imbalance is that there is a large level of agricultural development from east to west and from south to north.

In the field of green marketing in agricultural capital, the author also has a deep understanding. Twenty years ago, the author went to Zhejiang to interview. The export vegetable production there had been in line with green agricultural capital, but in the first few years, it also appeared in the same year. In production practice, farmers have not yet adapted to the strict requirements of green agricultural capital and green agriculture. They do not organize agricultural production and apply green farmers in accordance with the requirements of dosage, variety and time, leading to various agricultural production accidents. After experiencing losses, lessons, and learning improvements, local green development has established a leading position in the country. Now it is difficult to find their negative examples in green agriculture.

The western region was suffering from the early stage of green agriculture's development 20 years ago. According to recent "China Consumer Daily", the Sichuan Provincial Market Supervision Bureau found in the recent food sampling inspection that local tea is unqualified by multiple batches, mainly because the content of pesticides and macrosumiosiosiosiosiosi Up to 11 times. The reason for the excess of the residue of the albumine sulfur in the tea is that the tea farmers use the relevant pesticides illegally before picking up the tea. Generally, before the harvest of tea, one month of rest period, obviously the local tea farmers did not comply with this rule. The comparison of these two cases vividly reflects the imbalance of agricultural development.

Green agricultural capital must use the cooperation mechanism to leapfrog development

my country's agricultural development achievements have achieved remarkable achievements. In addition to the harvest of grain crops and the guarantee of food security, the significant improvement of agricultural science and technology contribution and the overall mechanization rate of agricultural agriculture is also an important indicator. However, the road of agricultural supplementary shortcomings is far away, such as regional differences in the fields of green agriculture and high -end agriculture, but this also provides space for the agricultural capital industry. Green agriculture and green agricultural capital are undoubtedly a powerful starting point for agricultural supplementary shortcomings. Taken together, there are several ways to develop green agriculture and promote agricultural green marketing.

The first is the coordinated development of the national strategic level. In the battle of poverty alleviation that has achieved victory, the collaboration between the East and the West as a very effective method, introducing the projects, varieties, technologies, and industries of advanced agriculture in the eastern part to the west to copy, support, and develop. Essence In 2016, when I went to Xundian County, Yunnan to interview the progress of agricultural poverty alleviation projects, I found that the local area has the advantages of clean environment and good quality of agricultural products. Agricultural enterprises from the Eastern region have promoted the corn and red bean seedlings in the local area. Now it has formed a belt. Classic mode of planted planting. Projects and technologies of projects and agricultural enterprises in the eastern region have played an important role in helping local poverty alleviation as scheduled. Such examples are common in east and west collaboration. Among them, the green marketing of agricultural resources is undoubtedly downturn.

Second, the cooperation and advantages of the enterprise level complement each other. For example, when the new crown pneumonia's epidemic was the worst in 2020, the tea industry in the tea area in the central and western regions suffered serious difficulties. Originally, the added value of the tea products in these places was not high. In addition, the sales were blocked. As a result, the National Tea Industry Association organized leading enterprises to help them. The core is to use advanced experience and technology of leading enterprises to help them spend difficulties. Looking back, this emergency action at that time also produced a follow -up effect: the advanced technology, concepts and channels of leading enterprises helped the small and medium -sized enterprises in the tea areas of the central and western regions to improve the overall operation level, and the green concept and brand influence were improved. Accompanied by it, green agricultural products and technology have been rapidly promoted.

In Yunnan, there is a unique phenomenon -straight through the nation. After the founding of the People's Republic of China, without democratic reforms, it directly transitions from several social forms to a socialist society.Similar concepts now are "post -hair advantages".This is more common in areas of imbalanced development.Judging from the green marketing of agricultural resources, the development of green agriculture and agricultural resources in the relatively backward areas of agriculture is at a relatively low starting point.Marketing may develop rapidly.The author believes that this "curve overtaking" is not to use others and speculation, but to seize opportunities and forge ahead.In a short period of time, change the old thinking and habit, and use the development of green agriculture, apply green agricultural capital, and shape their own "green behavior" as soon as possible, and eventually become the owner of the green agriculture, not bystanders, and not the outdoor.Essence

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