Create a new landmark of the city to show the charming Shijiazhuang!Happy Exchange Innovation Development becomes a new consumer center of the provincial capital

Court -style music square, theater -style retreat from Taiwan, private bird nest restaurants, bright light and shadow feast, many first store brands assembled, east -west and north and south food ... Happy exchange in the southeast of the provincial capital, there are dreamy commercial buildings There are large -scale catering and entertainment formats, and colorful experience activities. Here, the micro -vacation center of Shijiazhuang and the modern fashion consumer center in the southeast are good places for leisure, entertainment, and shopping of citizens of the provincial capitals, and become a beautiful and dazzling urban business card in the provincial capital.

City of Charm

Build a one -stop city micro -vacation center in the provincial capital

"It is convenient to come here. No matter where you are in the city, driving along the second ring road, the up to 15 minutes of the journey is to Happy Hui." Yesterday, Ms. Zhang, who was busy shopping at joy, admits that the joy of joy is located in Yuhua The intersection of the Sports South Street and the South Errhen Ring Road is 300 meters south. At the intersection of Sports South Street and Cangyu Road, this location is particularly easy to find and it is convenient to park. Therefore, you often choose to come here to shop. "Drive from home, and when you listen to a few songs, it's really convenient to come here!" Ms. Zhang said happily. This large complex is needed near the second ring in Shijiazhuang.

Shijiazhuang Happyhui is a strong ornamental commercial building complex built by Zhongshi Group. It covers an area of ​​92.6 acres and a total construction area of ​​530,000 square meters. Happy Hui is a super -city complex that integrates large shopping malls, outdoor streets, super five -star hotels, LOFT office buildings, LOFT apartments, and high -end hotel apartments. Among them, there are 7 floors above the mall, 1 floor underground, a commercial area of ​​170,000 square meters, and more than 2,800 parking spaces.

This is the first commercial+super five -star hotel project in Shishi; the first theater -type retirement structure. Happy Huixin indoor pedestrian street is designed with a smooth dynamic line. The total length of the pedestrian street is 2800 meters. The outdoor pedestrian street represents the style and bond of the happy exchange project. The overall retail format of the mall, 19%of life services, 32%of catering food, and 17%of the entertainment experience format. The proportion of large -scale catering and entertainment formats can quickly gather passenger flow after opening. At the same time, retail and functional facilities can meet consumers' diversified consumption needs.

"Happy Exchange strives to become a one -stop micro -vacation center at Shijiazhuang City. The consumer group is mainly new middle -class and new generations to meet all -guest family consumption." According to the relevant person in charge of Happyhui, on July 15, 2021, Happy, Happy, Happy Kaisen Mennaka, it has been opened for a year. Focusing on the comprehensive aspect of citizens to meet the consumer needs of citizens' leisure shopping, video holidays, fashion trend life, interactive experience technology and other consumer needs. Since the opening on July 15, 2021, the highest peak of the single -day passenger flow can reach more than 200,000 people. A total of more than 100 online and offline brands interactive activities have been held. The first good achievement in sales in the country has helped the commercial innovation development of Shijiazhuang, the charm city of Shijiazhuang.

Bright Light Shadow Feast

Make the provincial capital night economy getting more charming and more charming

The nightlife of a city represents the vitality of the night economy.

At night, Shijiazhuang's joy was more and more prosperous. The glorious and gorgeous colorful lamp that refers to your eyes must be "Happy Exchange 100fun City", showing a romantic and charming urban temperament, which attracts many consumers every night to take pictures and punch cards. This glorious commercial complex and pedestrian street make the citizens' nightlife colorful.

On April 15 this year, the economic opening ceremony of Shijiazhuang Ye was held in Happy Exchange. Wang Xiaohui, Secretary of the Party Group and Director of Shijiazhuang City Commercial Bureau, said at the opening ceremony that Shijiazhuang City will further prosper the night economy, innovate consumption models, optimize consumption supply, organize night economic brand activities, create high -quality night leisure consumption areas, and actively promote promotion The construction of night economic agglomeration areas, night economic demonstration areas, and commercial districts, promote the integration of multi -formats such as "night purchase, night food, night training, night reading, night entertainment, night tour", and continue to promote the high -quality development of the night economy.

Looking at it, on the first Hi77 open -air square of the happy remittance, more than ten stalls formed a creative market. Exquisite handicap, delicious light food, and cute succulent attracted many consumers to stop.

"As the place of economic launching ceremony of this night, we are preparing. We will play our own advantages in the integration of multi -formats such as" night purchase, night food, night practice, night reading, night entertainment, night tour ", and give consumers nightlife Provide a good place. "The relevant person in charge of Happyhui said that the development and innovation of the night economy has driven the passenger flow. Every night, Happyhui uses the first store, flagship store, concept store, etc., to attract young customers to try new. They will also use two indoor and outdoor pedestrian streets, music squares, and bird's nest restaurants to host activities such as beer festivals, electronic syllables, and Hanfu patrols at night to enhance the driving force and influence of the business district.

Regarding the development of the night economy, the relevant person in charge of the Shijiazhuang City Commercial Bureau said that the night economy has become increasingly becoming the main position of urban consumption upgrade. Shijiazhuang will also accelerate the construction of regional consumer center cities to help build a hundred billion -level industrial cluster in modern business logistics.

Develop the first store economy

Improve the new momentum of urban consumption

For Shijiazhuang City, the "first store economy" is a new engine for high -quality development of physical business. Since last year, Shijiazhuang City has introduced various concept stores, theme stores, and urban customized stores. Innovative first stores and gathering stores have allowed international and domestic first -tier influential brands to settle in Shijiazhuang, which has stimulated the innovative development of Shijiazhuang's business. In Shijiazhuang Happy Exchange, the operating area of ​​the main store and sub -main store accounts for about 40 % of the total operating area. Since last year, there are nearly 40 main stores and sub -main stores. There are Yonghui Supermarkets, Younan, UME Studios, Haidilao, and Children's King of Yonghui Supermarkets in the country. The first unique brands such as Zhong Shuge, Blue Frog, and Mu She accounted for more than 20%of the total brand. The entry of these brands has increased the richness, freshness, and attention of the format, and ensuring the flow of commercial passenger.

If you like to read, you must have been to the Zhongshu Pavilion of Happy Hui. In the middle, you will feel the lamp band embellishment on the bookshelves and the arched door of the promenade to arrange a glorious line of lines.

Xiao Da Dong Happy Exchange Store is located on the 5th floor of Happy Huihui. In addition to retaining Da Dong, which has won the honor of Beijing roast duck spokesperson, "Crispy" roast duck, unique Dong's roast sea cucumber and other signature dishes. The dishes, its multi -dimensional dish structure, allows you to taste both the food essence of Da Dong and feel the distinctiveness of Xiao Da Dong.

The Shijiazhuang Store in Garden Jingmeng has been loved by the majority of diners of Shijiazhuang since the opening of the happy remittance in August 2021. It has reached the top of the joy of joy and restaurants.

The wooden shop is a combination of Western food and wide -point point, creating a unique fashion creative space with a full sense of ritual. The exclusive space prepared by the characteristic tree house for diners is to create a beautiful scenery, and the taste is the treasure.

More and more first stores settled in happy remittances, promoted the development of the consumer market in Shijiazhuang to internationalization and quality, further released consumer potential, drove the popularity and popularity of consumption, and promoted the significant increase in consumer demand around the surrounding area.

Zhang Xiangpu, president of the Shijiazhuang City Commercial Federation, said that the "first store" of Shijiazhuang City has settled in a new business district, which not only drives urban business format innovation, has become a new consumption growth point in the provincial capital business district, but also leads the fashion trend of fashion. The development of urban economic development has brought new vitality and promoted a rapid growth of a new round of consumption in the urban economy.

At the same time, Cao Runting, Executive Vice President and Secretary -General of the Hebei Provincial Commercial Federation, believes that the "first store economy" reflects the new consumption strength of the city. With the large -scale commercial complexes such as Happyhui, the city of Shijiazhuang "First Store Economy" presents presentation Rising year by year, it will help Shijiazhuang to create an international consumer center city and promote the construction of a new development pattern of domestic and international "dual -cycle".

Open the door and customer anniversary celebration

Invite you to experience the prosperity of the Tang Dynasty for thousands of years

According to statistics, since the opening on July 15, 2021, Happyhui has gone through large -scale literary and artistic activities of Meichen, Hanfu Cultural Paradise, and Bicycle Music Passenger Consumers through the sugar festival, incredible fairy town, and ushered in many consumers to experience punch cards.

"We strive to quickly increase regional traffic. At present, the average daily passenger flow exceeds 40,000 people." According to the relevant person in charge of Happyhui, the upcoming fondant electronic syllables and the third session of mass cultural and artistic performances will be rich. Citizen's cultural life, enhance consumers' happiness, and will effectively promote the rapid recovery of the economy after the epidemic.

Experience events such as the first exhibition of the country, funfun, and the most fun happy field are coming soon. According to reports, the 3rd Chao Hi Electric Foundation Show will be performed to make you super vision, allowing you to experience the shocking power of happy music on the spot. The passion interaction on the spot will start the electronic music season again.

"Dream Changan Shengtang Happy Exchange" pioneered the full coverage and the plot interactive scene, allowing you to enjoy the Great Tang style a day. You can feel that you can experience the theme interactive game of the Tang Dynasty in the theme of the Tang Dynasty in the happy exchange of Tang clothes, Hua Tang makeup, leading group fan, and immersed all day. According to reports, there will be four large -scale real -life performances of the hearing feast every day every day. The people can listen, reward, learn the "neon feathers", and immerse themselves to feel the Tang Dynasty culture. At 8 pm on July 15th, the electronic syllable will also take you to experience a prosperous Tang Dynasty.

"Our anniversary celebration will focus on highlighting the sense of experience. Consumers participate in interactive tasks and collect twelve hours of seal to receive surprise gifts. There are also drones to shoot contests, giant net red capsule scrambles, super retail sales, super retail sales Experience activities such as coupons, super food coupons, snack coupons, brand exclusive coupons, super big -name coupons are coming. "Relevant person in charge of Happyhui said that Happyhui will always be innovative and develop, allowing more consumers to experience it. Bring a better life enjoyment to the citizens of the provincial capital.

Text/Figure Yan Zhao Evening News Reporter Yang Yan

- END -