Witness to witness cities and brands grow together with thick accumulation

Wind Financial Reporter Wang Hao

Economic data in May shows that the added value of industrial industrial above designated size increased by 3.0%year -on -year, an increase of 13.7 percentage points from April, and the growth rates were 8.2 and 8.09 percentage points higher than the province's level.

The growth rate of the growth rate is the "Qingdao responsibility" that helps to stabilize the economic market, and it is inseparable from the city's strong brand power behind the city. In 2022, the work report of the Qingdao Municipal Government clearly stated that the city brand of "Gongfu Qingdao · Zhizhong City" was created.

It can be said that the wonderful achievements of brands and cities are continuously blooming in Qingdao.

The long -lasting "five golden flowers"

What is a brand? Simply put, it refers to consumers' awareness of certain types of products and product series. Furthermore, the brand is a value embodiment, representing standardization and high quality. It is a "superiority" that is different from other competing products.

For cities, whoever has more brands has more development potential, Qingdao knows this. In the 1980s, Qingdao first proposed and took the lead in implementing the strategy of "brand -name driving, branding city" strategy in the country. Made in manufacturing companies represented by Haier, Hisense, Tsingxing, Double Star, Aokma, etc. After the sweat and horse contributed, the "five golden flowers" changed the time after the times, and the foundation was still growing.

Haier has evolved from traditional home appliance manufacturers to an ecosystem in the era of the Internet of Things, creating a three -level brand system of high -end brands (represented by Casa Di), scene brands (three -wing birds), and ecological brands (Kasos). Haier has won the world's most valuable global top 100 global brand 100 consecutive years in the world for three consecutive years, showing the leadership of Chinese brands to the world.

Hisense, who has been going to sea for more than 30 years, has become one of the most familiar Chinese brands for overseas consumers from silence. In 2021, Hisense ranked in the top ten list of "Brandz China Globalization Brand 50", ranking first in the home appliance industry. OMDIA British Data Statistics shows that Hisense's share of the global laser TV also ranks first. For the first time, it has achieved the leading position of Chinese companies in the global new display field. Laser display has also become the first display technology route led by China.

Tsingtao Beer, which has the "century -old national tide" gene, sells more than 100 countries and regions around the world. Among the top 500 world brands in 2021, the brand value of Qingdao Beer was 198.566 billion yuan, ranking first in the beer industry in Mainland China for 18 consecutive years.

The brand has a long time, and the city is also broken. For more than forty years of reform and opening up, Qingdao GDP has increased by more than 370 times. The mutual achievements of brands and cities are more resistant to details. The Tsingtao Brewery Museum has attracted guests from more than 100 countries and regions. Since the opening of the museum, more than 10 million tourists have been received, and it has become a model for brand and urban interactive drainage. In 2021, after the China Light Industry Federation and China Wine Industry Association organized experts to set up a joint evaluation team for field evaluation, it was decided to link the brand and the city to the title of "Chinese Beer Capital · Qingdao" in Qingdao.

High -quality development "brand responsibility"

Qingdao brand's long -term foundation is not only in the "five golden flowers." Among Shandong's first batch of "Good Pin Shandong" brand list, 26 brands in Qingdao were selected, accounting for more than one -nineth of the province.

Look at these 26 Qingdao brands, which are both national -level brands such as Haier, Hisense, Tsingtao Brewery, Aokoma, as well as CRRC Sifang, Gulf Chemistry, Zhenghe Industry, and Kute Smart in their respective tracks. star". After the development in recent years, Qingdao manufacturing relying on the ability of quality first, continuous innovation, and the cultivation of the brand by government departments, and the form of the new and old "golden flowers" to scramble to bloom, which has once again confirmed the brand's vast growth of the brand's growth again. "Qingdao Paradigm".

Facing the economic development needs of transformation and upgrading in high -quality development context, the brand power of Qingdao enterprises once again shows.

A few days ago, COSMOPLAT reached a strategic cooperation with Shandong University. Based on the national "dual carbon" strategy, the two sides gave full play to the scientific research and technological advantages of carbon peak carbon and carbon, and established a strategic partnership of mutual benefit and win -win. , Carbon footprint research, dual carbon research institute and other aspects of cooperation.

At the Shandong Provincial Science and Technology Innovation Conference this year, more than 60 % of the first prize of the Shandong Provincial Science and Technology Progress Award comes from emerging industries such as electronic information, high -end equipment and intelligent manufacturing, and injecting a strong driving force into the development of old and new kinetic energy conversion to high -tech industries, and Hisense "Ultra HD ultra -short -focus laser display technology research and development and application" project is one of them.

As the second batch of advanced manufacturing and modern service industries confirmed by the National Development and Reform Commission in 2021, CRRC Qingdao Sifang Motor Vehicle Co., Ltd. is playing a demonstration and leading role, taking the opportunity to integrate development and strengthen its independent innovation capabilities. Focus on key technologies and breakthroughs, lead the industry's transformation and upgrading, and cast the core competitiveness of the "major power". By building a digital R & D platform to support product R & D design, process design, quality planning full -process control and integrated application, open up product data chain, realize supplier coordinated research and development, improve the efficiency of process design by 20%, effectively shorten the product research and development cycle, improve manufacturing manufacturing efficiency. Establish a full life cycle service technology system, promote the research of intelligent operation and maintenance technology, realize data collection, early warning, remote surveillance and diagnosis analysis, and promote the transformation of enterprises to provider provider provider to the product's full life cycle solution.

In 2021, CITIC Qingdao Sifang became pilot enterprises in the integration and development of advanced manufacturing and modern service industries in the country. Qingdao Wo soil that accelerates brand growth

The establishment of "Qingdao Brand Day" is by no means a rising or sudden imagination. Behind it is a long -term attack through a series of policy measures.

In terms of top -level design, Qingdao has introduced policy documents such as the new generation of "Qingdao Golden Flower" cultivation action plan and accelerating the opinions of brand building leading high -quality development, and continuously clarify the new path of Qingdao brand cultivation under the background of the new economic background.

The "Qingdao Brand Day" series of theme activities that have been developed for more than three years and the first test of the "Qingdao Brand Day" series of the "Qingdao Brand Day" series of themes of the Qingdao brand have been carried out for more than three years.

Cultivating more brand companies' vital army, Qingdao is getting better.

In July 2021, the Qingdao Municipal Party Committee and Municipal Government jointly issued the "Opinions on Accelerating High -quality Development Leading High -quality Development with Brand Construction".

This is a systematic and overall force of the Qingdao brand construction. It has carried out the top -level design of scientific work, clarified the work system and mechanism, effectively solved the problem of "their own politics" of various departments, promoted the formation of a new pattern of brand work, bigger and stronger cities and stronger cities Brand's combination.

With policy guarantees, manufacturing in Qingdao also requires a steady stream of new forces to maintain strong brand vitality.

In 2021, there were 66 companies on the list of the new generation of Qingdao Jinhua Cultivation list, including 31 manufacturing enterprises; selected 124 companies to enter the list of key enterprises in the "Qingdao Manufacturing" brand construction, as a new generation of Qingdao Jinhua Cultivation Echelon enterprises carry out key cultivation.

In terms of regional public brands, Qingdao also made in -depth exploration.

Since 2019, Qingdao has carried out a large -scale "city of brand capital" brand overall publicity activities nationwide. Through national, provincial, and municipal media, the world tells the story of Qingdao brand. Light shows, appearing in CCTV, and Jiaodong Five Cities and other innovative methods, all -round three -dimensional expansion of Qingdao brand voice volume and enhanced the influence of Qingdao's manufacturing brand.

In the name of the city, go to the brand.

There are 2 world -famous products in Qingdao, 68 Chinese brand -name products, and 700 brand -name products in Shandong; 123 well -known trademarks in China, 19 Chinese old -fashioned names, 6 national geographical indications protection products, and total brands are ranked in similar cities in the country. Forefront.

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