Cultural Tourism Observation | Inheritance has new ideas, "non -heritage+" legitimate

Reporter Li Rui intern Li Yan

"A mouthful of eternal things, dancing millions of soldiers with both hands." One side of the white curtain was a stage, the shadow artist's ten fingers flipped dexterous, and the colorful shadow characters could interpret the legendary story and history. Shadow theater is one of the oldest drama forms in China, and it is also my country's bright intangible cultural heritage. In Wulian County, Rizhao City, it is combined with the most popular toy "blind box". Different sparks.

Wulian shadow drama has a history of 150 years, and the local high -quality sunshine green tea has been rich in local. Recently, Wulian County, Rizhao City, combined the shadow culture with the local green tea culture in the Tianying Film Troupe to launch a "Shadow Tea Blind Box", allowing intangible cultural heritage as a cultural and creative product "Flying into the home of ordinary people", Innovation inheritance was achieved between light and shadow.

The packaging box of this tea is cleverly designed as "Shadow Shadow Studios". After opening the box, people can perform the original drama "Tea Holy Lu Yu" of the Shadow Drama Troupe. The "Shadow Tea Blind Box" is not only a box of tea that can perform leather drama, but also a shadow play that can be tasting. Whether it is tea culture or shadow play, it has been better spread. The launch of this cultural and creative product was also selected as the top ten highlights of the Shandong Province in 2021

Non -heritage innovation is one of the favorite national tide products in recent years. Nuclear carving, facial plastic, root art, paper -cutting, silver pot and other intangible cultural heritage has become cultural and creative products. middle. Guohua Crafts, located in Qingdao, shared the "Jimo Lace" material package tutorial on the short video platform. It is favored by hand -made enthusiasts. Many netizens bought it to make it by themselves.

"Non -heritage+" is justified and gradually infiltrated into various areas of public life. Recently, the costume hit "Menghua Record" was over, and the landscape of the show truly restored the social style of the Song Dynasty. Among them, the protagonist Zhao Pan'er's tea 100 show was one of the intangible cultural heritage in my country. This Under the drive of the TV series, Xiang's almost lost craftsmanship was rejuvenated again and again.

The combination of online games and non -heritage is also very close. The game team of "Tianlong Babu" cooperates with the inheritor Song Jin, and plans to create a series of "Menghua Record" series of clothing in the game. "Fantasy New Xianxian" mobile game "Tianshu Building Dream Program" invites multiple non -remaining craftsmen to reproduce the beauty of traditional culture. "Glory of the King" has launched a "light wind drama paper kite" to make a kite interactive game. In the past two days, the participation volume exceeded 80 million times. Players made hundreds of thousands of kites in the game.

Some domestic beauty brands are also combined with non -heritage. For example, a certain brand launched the "Miao impression" series of products. A Coca -Cola brand has also cooperated with Beijing embroidery, Miao embroidery, Lu Xiu and other embroidery skills to launch joint models. These measures not only increased the brand's own cultural connotation, but also played a role in promoting the inheritance of non -heritage.

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