Heilongjiang Province vigorously promotes summer tourism.

The province's cultural and tourism system has grasped the epidemic prevention and control, grasped recovery and development, seized the opportunity of this summer, and accelerated the development of tourism in the province. A few days ago, the Provincial Department of Culture and Tourism held a meeting of tourism work in 2022 to deploy various work in the summer tourism season.

The Provincial Department of Culture and Tourism requires the province's cultural tourism system to take strong measures in accordance with the requirements of "the epidemic must prevent, the economy must be stable, and the development must be safe" to promote the market to become "hot".

At present, the selling point of "cool cool" in all parts of the province focuses on the theme of "Dream in the North, Cool Longjiang" theme, and surrounds the "five major summer tourism cities, the top ten theme tourism products, 25 must -visit places, 30 outdoor camping sites , 100 core products such as self -driving tour lines and 13 prefectures and cities "have launched various special summer tourism products to enrich the supply of tourism, optimize tourism routes, and meet tourism needs.

It is understood that the province's cultural tourism system actively innovative marketing means, strengthen promotion and cooperation with the media, implement plans such as "little giant" growth and "IP" influence, and promote Longjiang summer tourism products; improve the quality of tourism supply, launch launch Some short -term, close -range, high -frequency "light travel", "micro -vacation" and "house hotels" and other new formats, the energy is promoted to upgrade, improve quality, improve marketing strategies, and strengthen operation management.

The Provincial Department of Culture and Tourism requires that the provincial cultural tourism system must put the main body of the security market, ensure employment, and protect the people's livelihood to accelerate the recovery of tourism; focus on helping cultural tourism enterprises to relieve difficulties, and accelerate the promotion Several measures to promote the recovery of industries in the service industry in the field of difficulties in the service industry "and other policies such as" Culture and Tourism Consumption Aid Activity Plan for "Culture and Tourism Consumption Activities for the" Hundred Cities and Hundred Districts "of Heilongjiang Province", mobilize consumption potential, stimulate tourism and consumption; Great investment promotion efforts to accelerate the promotion of the "Several Policies and Measures of the Investment Promotion of Cultural and Tourism Industry in Heilongjiang Province"; strive to promote the resumption of work and resumption of the cultural tourism industry, and the implementation of construction conditions and progress.

It is reported that in accordance with the deployment of the Provincial Department of Culture and Tourism, the province's cultural tourism system has begun to adopt the epidemic prevention and control measures, and regularly releases the prompt prevention and control of the epidemic situation in the tourist attraction, closely grasp the open operation of the scenic area, and set the maximum number of tourist receptions, and strictly implement the enforcement. The real -name ticket appointment system, implement the requirements of tourists entering the garden to scan the code, measure the temperature, the "one meter line", and standardize the masks.

Longjiang in the midsummer is cool and comfortable. Being in the sea of ​​green forests, the ears are mixed with the buns of the Worm and Birds; walking along the stack roads on the green reeds, the poetry of the crane dance flying comes; Come to Liang Sisi's touch; unique European style and diverse Eastern and West culture, collide with this land ... The temperature of the average 20 degrees Celsius, with the picturesque green mountains and green mountains, so that the summer journey of Longjiang has a journey of journey to Longjiang. Countless ways to open.

This summer, our province has continuously optimized tourist experience, enrich the supply of tourism products, and promotes the upgrading of the scenic area. A brand new green water and green mountains beautiful paintings jump on paper. The cool Longjiang is greeted by tourists from all directions in a new attitude.

Use resources to make a "cool" article

The reporter learned in the interview that in order to welcome tourists, many scenic spots in our province used their own advantages to continue to make articles on "cool". In addition to upgrading and transformation on the original basis, the new formats and new products have also emerged endlessly, attracting inside and outside the province Tourists come.

In the midsummer, in Jingbo Lake Scenic Area, tourists who came to play are endless. Due to the precipitation of the day, the waterfall in the waterfall of Jingbo Lake has gradually showed a spectacular scene on three sides of the water. Wu Peixin, a tourist from Jinan, stood on the observation platform next to the waterfall. Watching the water fog rose slowly, and the breeze gently brushed, the refreshing feeling made him addicted. "The scene of three sides of the water this year has been at least a month earlier than in previous years. From the perspective of tourists, the number of receptions on working days will increase by 20%." Wei told reporters that the scenic spot launched the corresponding policy benefit policy for different tourists. During the peak season, the waterfall diving performance will be adjusted 6 times a day, and it will introduce new projects such as diving, water motorcycles, and water drifts to allow visitors to enjoy the mirror. At the same time as the lake and lake, you can also feel the coolness of the summer.

Jingbo Lake presents a spectacular scenery on three sides (Photo by Zhang Zhenghui)

In Harbin Poor Park, two new performances launched recently have given tourists a unique coolness from polar. Among them, the world's first underwater new White Whale Show- "Four Whale Show", the difficulty coefficient is extremely large, and the four whales and four people cooperate with each other; the new water dance show -Binghai · Butterfly Dance · Fantasy Realm requires dance. In the depths of the 6 -meter -deep "Ice Sea", the butterfly wings are expanded, and the difficult mirror movements with high difficulty are together. "In addition to these two performances, this summer we will also serve tourists new dolphin shows jointly created new dolphin shows, the national wind version of the ice sea catfish show, etc., and increase outdoor animal animals. The cruise show is given more good and fun to tourists, "said Liu Liu, a staff member of Polar Park.

Water Dance Show -Binghai · Butterfly Dance · Fantasy Realm

The Volga Manor, located on the banks of the Ash River, outlines the wetland beauty and Russian style into a beautiful Russian oil painting. Recently, the news of the official announcement of Volga Manor will be released on July 15th, which makes many tourists happy. In an interview with reporters, Guo Yanni, a staff member of Volga Manor, said that the scenic spot was transformed and upgraded to the original products, and the new sea god bay and unicorn knight camps were newly built, adding new ideas to the "charming Harbin Summer". Among them, the sea god bay that sets off under the blue sky and white clouds is a good place for children to play with water on the beach and friends of friends. You can slide from the Morsail to the grass ... Volga Manor (the picture is provided by the scenic area)

Facilize policies to promote market recovery

The itinerary "picking the stars", the recovery of cross -provincial tourism in the land border port of Heilongjiang Province, the travel agency and online tourism enterprises operating the business recovery ... Recently, the news of the tourism industry has been frequent, which has promoted the rapid recovery of the summer tourism market in our province.

"We launched a series of health, summer, and parent -child tourism products for the summer tourism market." "We are stepping up docking with customers and destinations to comprehensively promote cross -provincial travel products." In the past few days, cultural tourism at all levels in the province has been in the province. Under the active guidance of the department, a number of travel agencies in the province are trying their best to "prepare" the summer tourism market. Xin Yujie, general manager of Harbin Youth International Travel Agency, told reporters that since June, many provincial groups have consulted related tourism routes and products every day. Among them, small bags and custom group products are very popular. "This summer, we will look at more attention to the mid -to -high -end tourism market. In addition to the conventional routes, we are also exploring personalized products that meet the needs of tourists in the new situation, such as the ends of the Emperor's True Jinyuan Culture of the End of the World War II of the Human Erotic Civilization. In the 8 -day development process, in addition to classic tourist scenic spots such as Jingbo Lake, Xingkai Lake, Sun Island, etc., it also incorporates Raohe Xiaonan Mountain, Fenglin Ancient City Site, and Jin Shangjing Museum. Fusion to guide visitors to feel the charm of Longjiang with a new look. At present, these products market response is very good. "

Once the news of the national itinerary card "Star" was issued at the end of June, Heilongjiang's cross -provincial tourism has ushered in a wave of predetermined on the tourism e -commerce platform. The reporter learned from Ctrip that according to the data, the popularity of Heilongjiang and Harbin's search has increased by more than 50%, especially on June 29, the daily increases of cross -provincial tour booking in Heilongjiang and Harbin increased by more than two. number. Tourists from other provinces place the Heilongjiang popular follow -up products include punch -in -Mohe Arctic Village. The mysterious northern light at the northernmost tip of the motherland, the virgin forest park in Jingbo Lake, in Wu Dalianchi and Laoshan with nature, experience Harbin on Central Street, A century -old historical style and other products.

Throughout in all directions, the "cool Longjiang" business card is getting brighter and brighter

The northernmost Heilongjiang of China, cool and summer scenery. Heilongjiang has endless treasures of treasure, unique natural resources such as large forests, wetlands, and large lakes, which constitute a unique advantage of developing summer tourism in the province. In recent years, the province anchor the top -level design of China's ecological recreation tourist destination, self -driving and outdoor sports tourism destinations, actively promote tourism products, models, and format innovations. "The business card is getting brighter and brighter.

Yabuli Ski Tourist Resort surrounded by mountains

Recently, riders who participated in the 2022 "All the way to the North · Longjiang Drunk Beauty" self -driving tour organized by Heilongjiang Provincial Transportation Investment Group, Heilongjiang Daily Newspaper Group and other units experienced a great cool journey in Daxinganling: self -driving The team along the G331 National Road, all the way north of the vast forests and magnificent wetlands, the cool wind of Xi Xi's cold wind was like a natural air conditioner, blowing away the summer heat of the people during the journey, and also exhausted. Guan Weihong, director of the Tourism Development Center of Daxing'an Ling District, told reporters that relying on the climate advantage of 20 ° C in the summer, the geographical advantages of Shenzhou Arctic, the natural resources of the Great Forest, Great Jiejiang, and Demonland, the Daxinganling area actively developed summer tourism resources in order to use it. In the summer and Xing'an Ridge, the theme of the "oxygen" of the "oxygen" is the theme. Focusing on the launch of the three -line, third match, three sections, and nine major experiences, ten must -visit camps, twenty -one must -see in -check -in, continuously enrich summer tourism products, and further enrich the summer tourism products. Enhance the brand influence of Daxing'an Mountains summer tourism.

Visitors experience "forest baths" in the Daxinganling area

Yichun has recently introduced the "Lindu Midsummer Summer" reward subsidy policy to award subsidies for grouping agencies that organize customers in the province in the form of special columns, travel buss, self -driving cars, and other forms. According to Fu Junchao, the head of the market development cooperation department of Yichun Culture, Radio, Film and Television and Tourism Bureau, in addition to the award -rewarding policy, Yichun deepen the "summer cool" city business card and launch the "Lailin Capital, Shuang' Yi" summer theme Products, and will deeply excavate forests and recuperation, focus on building streams and Jifeng Mountain Heart Care for Kanggu, promote the construction of Qihuangkang Care for Holiday Complex, accelerate the improvement of summer vacation, promote Jiayin Maolan ditch, stream forest park, and stream forest parks, and stream forest parks. The reconstruction and upgrading of the Haili Stone Scenic Area of ​​Tangwang River has attracted tourists in the province to come and play.

Visitors visit the Haiqi Stone Scenic Area in Yichunlin

Guo Yanhai, Director of the Promotion and Marketing Division of the Provincial Cultural Travement Department, said in an interview that this summer, our province uses the theme of "Dreams in the North, Cool Longjiang", and through the launch of the "Five major summer -avoiding tourist cities, top ten theme tourism products, 25 must be necessaryTo the core products such as Birbin, 30 outdoor camping areas, 100 self -driving tours, 13 special foods in the city ", etc., enrich the supply of tourism, meet the needs of tourism, and extend the industrial chain."Next, we will also launch an innovative marketing form, successively launch a visit to the Duomei Longjiang G331 border road, organize tourist experts to shoot Longjiang, set up tourism promotion centers, etc. to activate the tourism market and release through a series of activities and measures.New vitality in the industry, promote the high -quality development of the tourism industry. Source: Heilongjiang Daily

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