After the 90s, the "group" returned to the hometown to play the "garlic" plate, and the e -commerce style of garlic Jinxiang scraped from initial processing to deep processing

In Jinxiang County, Jining City in early July, the weather was hot. What is more "hot" is the processing warehouse of the new farmer Zhang Jinpeng. The garlic is piled up here, and the garlic is filled. The colored small fan flew quickly, and the workers rampantly cut the rods, bags, weighing, and could also eat the ice cream prepared by the boss during a break, laughing and laughing.

Among the crowd, 59 -year -old Liu Cuilan showed a big white teeth from time to time. Since Buji Town has e -commerce, her "farmers" with more than 20 acres of garlic have been "workers" in their free time. In terms of paid, she easily "increased their income" a day by 150 yuan, and "paid a lot." Moreover, from her house, the electric vehicle for more than ten minutes, "the distance is close enough."

From historical records, Hua Yan rescued people with garlic, to legend to Liu Xiujun to defeat the plague to build the Eastern Han Dynasty. Jinxiang garlic has grown through time and space for more than 2000 years. At present, Jinxiang County has grown 700,000 acres of garlics throughout the year, with an average annual output of 800,000 tons. It contracted 70%of the national garlic and its products export market.

▲ Jinxiang garlic, not only has strong juice, crispy and delicious, but also rich in medicine. It is rumored that Huayu has cured patients with throat blocking with "garlic" to the disease. Xue Tong | Photo

In recent years, more and more young people who have returned to their hometowns to play "garlic" plates have appeared on the Internet to sell garlic on the Internet. After the 90s, Zhang Jinpeng was one of them. He has opened a store for 4 years, and he has sold 600 million garlic in the peak period, and the garlic is connected to 30,000 kilometers.

"In order to support the development of e -commerce, we must increase profits and reduce costs." Chen Wenkang, deputy mayor of Buji Town, told reporters that the merchants reported that the courier was expensive, and they asked the county postal administration to negotiate with the courier company to make everyone express delivery Carpooling; merchants need venues, and the town government leads the construction of the initial processing base of agricultural products. At present, more than 5,000 square meters of bases in Songmiao Village ranks among the forefront of the county, with annual sales of 150 million yuan.

After the small garlic was inserted into the e -commerce wings, the "hometown of garlic" was not only famous, but everyone also stretched the track of garlic e -commerce to broaden and opened a new situation of "one industry, hundred industry".

Garlic e -commerce "Renren": from a family to a village to a small town

The world's garlic is looking at China, and Chinese garlic is looking at Jinxiang. Jinxiang is Zhang Jinpeng's homeland. After graduating from Heilongjiang University in 2015, Zhang Jinpeng, a "worker", has been engaged in the communications industry, but in order to follow his parents' bodies, he began to consider returning home to make e -commerce.

"The initial idea was simple. I hope to find a living in my hometown without going to the west." In 2018, Zhang Jinpeng began. The base was a 50 -square -meter yard. The processing packaging was responsible for the family. "In the early days, the business was bleak, and one or twenty orders were one or twenty every day." But after finding the teaching community on the Pinduoduo platform, if he learned the treasure, he studied at night and practiced during the day, "Thousands of sales will be sold for more than a month" Essence

In 2020, grabbing the wave of garlic, Zhang Jinpeng ushered in the first peak period after the entrepreneurial business, selling up to 60,000 daily orders, and selling garlic 30,000 tons a year. With the rise of the transaction volume, his processing area moved from his own courtyard in Zhouji Village into a warehouse of 2,000 square meters of Zhangwang Village. Essence

▲ In the mature season of wheat, the steamed buns steamed with new wheat flour, with the garlic mud pounded with new garlic, is a flavor of the world. In the picture, in the loading warehouse of Zhang Jinpeng, the workers are sending the newly harvested garlic to all parts of the country. Xue Tong | Photo

"Doing a lot of fighting is not afraid of zero foundation, as long as they are willing to work hard, there will be development." Zhang Jinpeng said, "For agricultural products, the platform's idea is to connect directly to the origin and consumers. , Users also swarmed. Moreover, the more cheap it is, the greater the traffic. "

Zhang Jinpeng is not an example, but a microcosm of many local e -commerce new farmers. Zhang Jinpeng's hair was young, and Meng Longquan, the colleague of the communications industry, also switched to him in 2018. "Catching the dividend period of the development of the platform, the operation is simpler than other platforms, and it is easy to start." Meng Longquan told reporters that he has opened more than 10 online stores in Pinduang and built a 1700 -square -meter packaging in the local area. The distribution base, the annual sales of garlic reached more than 7 million, weighing more than 15,000 tons.

It was also affected by Zhang Jinpeng's wife and brother and post -95 Liu Chengjun. Two years ago, he left the machinery industry in Jining City and returned to the village to specialize in Pinduoduo, and the base was close to Zhang Jinpeng's warehouse. So far, he has sold a total of 30 million garlic orders, and he has also started to operate potatoes and ginger business.

Li Weisen, a local person in the 90s, also entered the e -commerce industry in 2018. At present, in addition to garlic, his business also involves garlic, round shallots and peppers. Among them, the monthly sales of garlic and garlic are more than 300 tons and 200 tons, and the monthly sales reached 1.2 million yuan and 900,000 yuan. For these two categories, Li Weisen has achieved online sales over 30 million yuan.

Chen Wenkang said that in the past four or five years, there have been more and more young people who have returned to their hometown. In the first half of this year, more than 20 new e -commerce companies in the town have been added. Earlier, Buji Town had 35 e -commerce companies, including 1 enterprise with annual sales of over 100 million yuan, 3 more than 50 million yuan, and 8 or more.

In terms of e -commerce supporting facilities, Buji Town has now built a town -level courier distribution center. Each village of 31 administrative villages has built a courier service outlet, and the village -level direct investment rate has reached 100%. The single volume reaches more than 20 million orders. The model of "express+e -commerce" integration and development has matured in Buji Town. The average daily income is hundreds of yuan, and you can live and work in the countryside

"It is much stronger than the planting land! Without e -commerce, the price of garlic is lower, not to mention, it can't feed a family at all." Liu Cuilan not only often went to Zhang Jinpeng's warehouse to help, e -commerce involves sorting, packaging, loading, etc. Liu Cuilan's wife, two sons, and two daughter -in -law, and the family of six family members have found a job that suits them.

"Working here, I can earn 30,000 to 40,000 yuan a year, less daughter -in -law, and 20,000 yuan a year. With this, they don't have to go out to find alive." Liu Cuilan said.

▲ In Jinxiang County, Hang Township, garlic is related to the welfare of the people's livelihood. Because of the rise of e -commerce, the lives of local garlic farmers are even more delicious. Xue Tong | Photo

At present, the e -commerce company founded by Zhang Jinpeng has hired about 70 fixed employees and 60 celebrities, and last year paid nearly 4 million yuan. Meng Longquan hired nearly 80 fixed employees and about 40 mobilized employees; Liu Chengjun's online store drove nearly 100 employment; while Li Weisen's garlic sector hired more than 340 people, more than 220 people in the garlic sector ... 90%of these e -commerce workers are those are the e -commerce workers. The residents of Buji Town, including both old farmers and college students who are diligent in the summer. The average daily income of 80-200 yuan has become one of their main sources of income, and to some extent, it even surpasses the planting industry.

"This model of e -commerce has greatly shortened the circulation links of agricultural products, stabilized the purchase price, and increased farmers' income. At the same time, e -commerce companies needed workers, which effectively drove the employment of the remaining labor in rural areas." Chen Wenkang said, "E -commerce retains retaining A large number of young labor, because the income is considerable, it is more convenient to take care of the elderly and children. And after leaving, they are quite beneficial to the development of their hometown. "

In view of the e -commerce model represented by "purchase+direct hair", it can benefit many parties, and Jinxiang County has lengthening the e -commerce track and exploration of the new type of industrial revitalization.

Zhou Haibin, chairman of Jinxiang County Gargunus Fragrant Food Co., Ltd., who lives in Buji Town, began to engage in the acquisition, storage, and sales of agricultural products such as garlic more than ten years ago. In recent years, it has not only been e -commerce, but also involved in black garlic processing and other industries. When the reporter visited, he covered more than 60 acres of the factory, and the new garlic deep processing base was about to rise. At that time, deep -processed products such as garlic sauce, sugar garlic, Laba garlic, and black garlic will go out from here. Zhou Haibin's business chain will be extended to a full -chain covering planting, storage, acquisition, deep processing, and sales.

The full -chain operation is Zhou Haibin's experience for many years. "Doing a separate link will face the problem of increasing risks and lower profits. Only by strengthening the full chain, the risk of a single link can be transferred and resolved, and the profit can be improved."

Constructing the development pattern of one, two, and three industries, leaving deep processing in the local area, and leading the foreign links back. This is also the local development idea of ​​Jinxiang. At present, Jinxiang County has gathered more than 1,200 garlic processing enterprises, more than 3,000 storage libraries, 4 million tons of insulation and storage capacity, and more than 180 countries and regions exported garlic and its products. For more than 100 million yuan, 124,000 employment positions can be provided, driving per capita income of 3400 yuan.

In Zhou Haibin's view, the current industrial development of Jinxiang benefits from e -commerce, and the expansion of the future industrial chain must rely on e -commerce.

- END -