"Transformer" of the old clothing market

Zhuzhou Daily All -Media Reporter/Yang Lingling Correspondent/Peng Yanzhong Zhongxing

When you come to the largest Luzong clothing market group in Central South, the huge signboards marked with the word "gorgeous" will always grasp the attention of past pedestrians and become the first choice for the purchase and purchase of many merchants and tourists. In recent years, with the changes of the economic situation, the famous market of the new and gorgeous market is not subject to the traditional wholesale model in the past. Essence

Market merchants are conducting webcasting. Correspondence

● Genic planting incubation base, accelerate "brand cultivation"

As the only professional market awarded the "Chinese Clothing Brand Incubation Base" by the China Textile Industry Federation last year by the China Textile Industry Federation last year. The advantages of the base have continuously increased market hardware investment and brand incubation efforts, and vigorously implement brand cultivation actions.

On the one hand, increase the publicity of local brands, enhance the brand image, organize registered trademarks, seize the development opportunities; on the other hand, actively participate in Hunan Clothing Expo and various domestic exhibition activities, organize merchants to inspect and exchange, broaden county sales Channels cultivate market brands into well -known clothing brands in provinces and municipalities, helping Luzhu local clothing to incubate into Chinese clothing growth brands.

● Support market entities, first push "entrepreneurial rent -free"

At present, 65%of merchants over the age of 45 or over, there are fewer new generations of post -generation generations in the post -90s and 00s. In addition, they are facing difficulties in financial tensions and difficulty in business. "Outsiders" are concerned about entering the clothing wholesale industry.

In order to solve the initial funding pressure of entrepreneurs, the new and beautiful market on the fourth floor of the market took the lead in launching the "Volkswagen Entrepreneurship Three Years of Rent -free" campaign. Through the initial form of rent -free, skill training, publicity and promotion, etc., the market groups with thoughtful and dynamic university graduates, rural transfer employment workers, retired soldiers, and returning entrepreneurs provide business venues and entrepreneurial guidance services.

This move is passive to active, and cultivates the "model" of the industry as the "boss" of the family, transforms from "fighting workers" to "entrepreneur", attracting more young people to the market to start a business, employment, and enter fresh in the clothing industry. Blood is the new steady stream of vitality for the market.

● Highlight the transformation of the siege and guide the "second entrepreneurial"

Faced with the impact of the epidemic, coupled with the impact of the Zhuzhou Railway Station's suspension and the closed construction of Xinhua Bridge, the Luoya clothing market group's proud location advantage was greatly affected. Passenger flow, poor logistics, lack of confidence in merchants, and confused watches, and a large number of talents in the industry have lost ... The business development of Luzong clothing market groups is greatly blocked.

In order to strengthen the development confidence of merchants and stimulate the vitality of the market, Lujing District launched the "Lusong Clothing City Second Entrepreneurship Activities". The new and gorgeous market actively responded and cooperated to overcome the difficulties of funds. "Two years of rent" "Two -year" preferential activity, guide the "little boss" who operate well in the market to "entrepreneurs" to encourage them to start their own businesses and innovate and expand sales channels. With the guidance and help of the relevant departments of Lujing District, carry out publicity activities such as "transfer enterprises", market entity cultivation, and bailout policies, convey various preferential policies to merchants in time, guide individual industrial and commercial households to register taxes, solve the business of merchants in operation All kinds of problems and difficulties in the existence.

At the same time, the market quality transformation operation is launched, the market operating environment is optimized, the quality of service is improved, and the enthusiasm of various groups has entrepreneurship, and employment is driven by entrepreneurship.

One flower is not spring. After the "transformation", the new gorgeousness stabilizes its position in the industry, and also provides a model of transformation for the surrounding clothing market.

Source: Zhuzhou Daily

Review: Luo Xiaoling

Edit: Chen Chen

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