Haiyou New Theory ｜ Night Economy Hot Heating Energy Jinan New Starting

In summer, the "nightlife model" of Jinan opened fiercely, and various types of night markets returned. Food, shopping, leisure, entertainment ... At the beginning of the lantern, the fireworks of Quancheng were getting stronger, and the colorful "night economy" was igniting the city's night sky.

To ignite the night economy, policy support releases new potential.

This year, the municipal government work report proposes to improve the functional quality of the gathering areas such as Quancheng Road, Lao Commercial Port, and Impression Jinan, build a number of night economic demonstration areas, plan to promote the construction of characteristic neighborhoods in the integration of commercial travel, and accelerate the construction of an international landmark business district. The Municipal Commerce Bureau will also identify a group of municipal -level night economic gathering areas to create a night -year -old and cultural IP demonstration district. The night economy is becoming a new platform to show the vitality and fashion of Jinan.

Consumption is stable, and the market is stable and the economy is stable. On May 28, Jinan City announced the "24" promoting consumption, releasing domestic demand for 300 million yuan in "red envelope rain" to activate night consumption. It is understood that in June, only 84 million yuan was concentrated through the Municipal Commercial Bureau to concentrate on the society to the society. The investment of real gold and silver has stimulated the enthusiasm for consumption of citizens, and also brought good benefits to the merchants, and a "strong heart agent" for the night economy.

Live the night economy and promote the upgrading of urban quality.

For Jinan, the night economy is still very young, and it is inevitable to encounter "growing troubles" in development. For example, with the prosperity of the night economy, the number of casual people at night is increasing, and some citizens suggest that the public toilets will be extended to work through the Quancheng General customer service · Jinan palm. Fast response, the city's current 510 24 -hour open and 33 delay open public toilets increased more than 60 24 hours of open public toilets.

In addition, in recent years, the Jinan Bus Night Service Network has been optimized to better meet the needs of citizens tourists at night and leisure. Jinan Public Security also arranges police to be responsible for industry venue management in combination with the situation of the city's jurisdiction to escort the night economy. This series of supporting measures have a "warmth" background for Jinan, and the happiness of citizens' night tour of Quancheng has continued to improve. While the night economy is active consumption, it also provides more possibilities for the upgrading of the row of Jinan urban governance.

To ignite the night economy, the new business format and the new game method drives new consumption.

Since this year, a major feature of Jinan Night's economic development is diversification. Some new formats and new gameplay are constantly emerging, making the night economy show a more diverse and three -dimensional pattern.

From July 1st, the Folk Culture Night Market of Grand View Park Shopping Malls covers dozens of business projects such as Wenwan's old goods, hand -embroidered fabrics, flowers, birds, fish insects, special snacks, etc., becoming a new night tour of the surrounding business district. In addition, the trunk market has also become the "new gameplay" of the night economy. From coffee, tea, snacks, to toys, hand work, clothing, and even home supplies, cultural and creative hands, etc., all products have moved into the trunk of the car. In the CCPARK Creative Port and Shanshi East Road, this kind of trunk night economy began to test water, attracting many new generation of consumer groups. A city, grasping young people seized the future of the city.

The night economy is ignited to inject new kinetic energy into the creation of international consumer center cities.

This year's municipal government work report proposes to actively create an international consumer center city. This is also the "creation of international consumer center cities" into a government work report for three consecutive years in Jinan for three consecutive years. The international consumer center city is one of the core functions of the international metropolis, the gathering place of consumer resources, and the commanding heights of a country and even the global consumer market. Building an international consumer center city has become the "new track" of a new round of cities.

The development night economy is undoubtedly an important means to promote consumption and stimulate the vitality of the city. It is believed that with the effectiveness of related supporting policies, Jinan Ye's economic development will have a broader prospect.

The night fell, the city lights were gradually lit, and Jinan changed into another look. Tour the old town, tide streets, food food, night view ... Come and feel the bright and bustling hustle and bustle of Jinan, a "no night city".

(Li Yan)

Edit: Zhang Yu

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