Don't waste the hot consumption "hot" feelings

Zhejiang News Client commentator Ji Haitao

The recent round of high -temperature weather is full of "firepower", while bringing the waves, it also aroused a wave of consumption "heat". According to reports, shopping malls and large commercial supermarkets have become the first choice for many people to go shopping. In some commercial complexes in Ningbo, the average stay time of customers has increased by 1.2 hours from the previous month, bringing the heat of the offline consumer market.

Many things have two sides, and high temperature weather is no exception. On the one hand, it is a catastrophic weather, and on the other hand, it also has a lot of business opportunities. Since July, the popularity and passenger flow of shopping malls in various places have risen significantly. Especially on weekends and nights, popularity and sales have grown simultaneously. In the large -scale business super in Ningbo Lizhou, Haishu and other places, the managers found that the passenger flow peak hours were advanced. Opening the door every day at 10 am, it gradually enters the peak of passenger flow and continues to end the evening market. Most of the guests are customers, and children and catering have become the best format for popularity and sales. Local media even use "popularity" to describe. Many shopping centers in Ningbo stated that the turnover of the period was 15%-20%from the previous month. Not only Ningbo, the enthusiasm for consumption is heating up with the weather. This phenomenon has begun to "head" in many places in the province.

Why is the weather so hot, but people are willing to go out for consumption?

The reason is from many aspects. First of all, some time ago, due to the repeated epidemic and the prevention and control of the normalized epidemic, offline consumption was impacted to a certain extent, and some consumption of people was transferred to online. Affected by the exceptional factors such as the epidemic, the total retail sales of consumer goods in our province from January to April of our province only increased by 1.3%. Although it was better than the national level, according to monitoring and investigation of key enterprises, consumption still faced downward pressure. Recently, as the situation of the epidemic has gradually stabilized, the tools in the "toolbox" of the epidemic prevention and control are becoming more and more effective. The consumption enthusiasm of "suppression" has gradually been released, and "fireworks" has gradually returned. Secondly, with the summer, the "vital army" of the student group, the consumption of the student group, began to dispatch. Stationery books, food, beverages, toys, electronic products, and even short -range hotel catering consumption began to volume. Another important reason is that large business super -miles are generally complete, air -conditioned horsepower, staying in it for a day, not only can I eat, entertain, and leisure in one stop, but also avoid the heat of the heat. No wonder it will rush.

Under the background of economic development, how to seize this wave of consumption "hot" feelings, testing the ability of merchants to capture business opportunities.

Faced with the popularity of indoor business in high temperature, and coinciding with the summer consumption season, many business industries planned prepared promotion in advance. At the end of June and early July this year, in the business district of Hangzhou, many high -level and high -quality first stores landed successively. For example, the ice cream shop with a certain wine is opened, and online and offline have stirred a high degree of topic. Many "first shops" began to concentrate on the market in the summer, not coincidence, but consciously stepped on the steps of the summer consumption season. In this process, the huge potential energy of the "first store economy" activated the "one pond spring water" of the consumer market. There are also some shopping malls for "parent -child" articles and planned a series of fun games.

The government must also do a good job. Some time ago, Hangzhou had issued three waves of consumer coupons. The recent wave of consumer coupons grabbed light within three minutes. It can be seen that people's enthusiasm is high. By making good use of consumer coupons, it can play a leverage -like leverage and promote the improvement of overall consumption. In addition, you can also develop a good summer night economy and excavate night consumption potential. For example, do a good job of integration of "cultural tourism and businessmen", support night purchase, night purchase, night tour, night entertainment, night fitness and other night economic ecology, and create a full -time and field consumption atmosphere.

At present, grasping the "three major events", and efficiently coordinating the prevention and control of the epidemic and economic and social development, it is necessary to allow one of the "consumption" to run faster. In previous years, people always love to say that "good guys do not make June money" because the weather is hard to make money, and people's consumer demand is not strong. However, in recent years, consumption has gradually surpassed the trend of "Golden Nine Silver Ten". This "June Money" cannot be given up, but also earns enough and earned it at the same time as the epidemic prevention and control. Do not waste this hot popularity. Essence

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