Sichuan Yibin Pingshan Yinhong Li planting area has reached 120,000 acres of "cloud" promotion to help fruit farmers open sales

Cover reporter Wu Xuemei

On July 14th, China · Pingshan Yinhongli Marketing Promotion was held in Pingshan County, Yibin City, Sichuan Province. In addition to the Pingshan Yinhong Li pushing to buyers from all over the country, the scene also announced the results of the selection of "Pingshan Li Wang" and the Special Contribution Award of Pingshan Yinhong Li Industrial Development.

As one of the leading industries of Pingshan County, Yinhong Li Industry has a planting area of ​​more than 120,000 acres in the county this year. It is expected to have a total output of nearly 110,000 tons. The fruit trading center and cold chain storage logistics network have been established. Not long ago, Pingshan Yinhong Li Smart Industrial Park opened. 4 large and medium -sized trading centers and more than 350 frozen libraries were put into use at the same time, with a total library of about 60,000 cubic meters. After Yin Hongli is fully listed, the industrial park will make a coordinated adjustment of hundreds of cold chain logistics vehicles. Under the premise of ensuring the freshness of the fruit, the peak sales will be achieved, and the supply capacity and quality assurance capacity will be improved.

Tian Yuying, chairman of the Pingshan County Syrian Special Special Special Society, told reporters that although continuous high -temperature weather may have a certain impact on the production of fruit, the quality of the fruit has improved, and the high quality is not worried about selling.

"I have purchased Yinhong Li in Pingshan for 5 consecutive years. This year, it has purchased about 620 tons. Through the" online+offline 'model, it is sold on Douyin and micro -stores. "Yu Shuiqing told reporters that Pingshan Yin this year is Yinshan Yinyin this year. Red Li's quality has improved compared with previous years. Although the price is generally high, it is still loved by customers from other places.

According to reports, in recent years, in order to improve the quality of Yin Hongli, Pingshan County has taken the opportunity to collaborate on East and West, through the "Haiyan Expert+Local Expert" model, to innovate and promote the "six unified" model throughout the county, including unified varieties and uniform cultivation Management, unified plant protection prevention, unified formula fertilization, unified agricultural distribution (pesticide packaging material recycling), unified graded packaging, standardized and transforming the county's 120,000 acres of Yinhong Li Base year, and strive to develop organic Yinhong Li. More than a hundred organic Yinhong Li pilot bases. At present, Pingshan Yinhong Li has obtained an organic product conversion certificate and is actively creating a demonstration county in Sichuan organic product certification.

According to Wang Jinliang, chief expert of the Agricultural Technology Promotion Center of Haiyan County, Jiaxing City, Zhejiang Province, the expert group deepened the transformation of Pingshan Yinhong Liquan Industrial Chain on the basis of the previous three years, focusing on the construction of 10,000 acres of Yinhong Li Gao Quality Base, leading Yin Hong Li Industry has developed high -quality development. This year, the expert group firmly seized the three keywords of the "high -standard base '' ''" high -quality Yinhong Li '' '', high -efficiency returns', to play the role of Shan Haiqing cooperatives, carry out production operations, labor cooperation, information technology, product promotion, Agricultural services such as agricultural distribution and cultural empowerment have accelerated the evolution of modern agricultural structure.

Not only that, in order to further help fruit farmers increase their income, local innovation and construction of the "Yinhong Li+White Goose under the Forest" digital smart IoT integrated system, carry out the planning and design of Yinhongli pastoral composite landscapes, etc. Essence

In the next step, Pingshan County will continue to improve the quality and safety traceability system of agricultural products, establish and improve the full chain of Yinhong Li industrial, expand supporting industries such as fruit storage, packaging, marketing, processing, etc., and continue to inject the "plum" culture, with the help of the "Lihua Festival" Agricultural and cultural tourism brands such as "Li Zi Picking Festival" allows traditional agriculture to achieve the transformation of modern agriculture.

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