The "Group Purchase House" policy issued a half -month -old Huanggang property market response is flat

Recently, the staff of the Housing and Urban -Rural Development Bureau of Huanggang City, Hubei Province (hereinafter referred to as Huanggang Housing Construction Bureau) responsible for the real estate market supervision, monitoring and policy formulation is very busy. In the way, you also need to answer and answer the hotline of citizens who come to consult.

In the past month, Huanggang City has repeatedly released measures to stabilize the real estate market, including the "group purchase house" policy with high attention in the near future.

"Frankly speaking, the effect of this policy is not immediately appeared. It was released on June 28. It is unrealistic about it in a few days. The effect should appear in August and September. "On July 13, Qiu Yuanfeng, director of the real estate market supervision department of Huanggang Housing Construction Bureau, said in an interview with the reporter of" Daily Economic News ".

It is expected

On June 28, Huanggang's Housing and Construction Bureau released supplementary measures to regulate the property market to promote the steady and healthy development of the real estate market in Huanggang City, encourage institutions and institutions and large enterprises to organize house purchase group purchase activities to buy group purchase of more than 20 people. 3%discount for personal total room.

At the same time, the purchase of ordinary commercial housing (including second -hand housing) in Huanggang City is also given to purchase subsidies: one is to implement multi -child household purchase subsidies, two -child household purchase subsidies of 5,000 yuan, three -child household purchase subsidy of 10,000 yuan; second, talent implementation of talents; Buy house subsidy.

Earlier, Huanggang also implemented a phased house purchase subsidy, purchased the first ordinary commercial housing (including second -hand housing), and a different proportion of subsidies for different proportion of house purchase area. %~ 1.5%. At the same time, the development enterprises are encouraged to give buyers not less than subsidies with the same proportion.

Qiu Yuanfeng told the "Daily Economic News" reporter that the launch of house purchase group purchase activities was because the Huanggang real estate market is currently cold and sales are very unsatisfactory. "People with stronger purchasing power are still in government agencies, enterprises, institutions and large state -owned enterprises. We want to deepen the potential needs by encouraging groups to buy houses. Personal purchasing power is loose. More favorable. "

"But it will not be determined as a mandatory requirement. The purchase of a house itself is a market behavior and is based on the needs of the buyer itself." Qiu Yuanfeng emphasized that the "reaches 20 or more can give 3%discount" reaches 20 people and above. "It is also a discount that the residential department is willing to take out after the company expressed a certain amount when the company expressed a certain amount.

Regarding the scope of encouraging the policy of buying a housing policy, Qiu Yuanfeng said that this is the market spontaneous. We also have a consideration to allow the development enterprise to go to the institution to sell their real estate and promote it. To buy it, let the market play a role.

Huanggang issued the market to encourage the market to buy a housing policy? Qiu Yuanfeng said that because of incentive measures because of incentive measures, the first feeling was that the first feeling was that there were more telephones. Buyers wanted to know the subsidies and other aspects, which also shows that everyone is willing to be willing; The issues such as margin and loans are closer to the company.

"But frankly, the effect of this policy is not immediately appeared. It was released on June 28. It is unrealistic about (effect) in a few days. The real effect should be in August and September, "Qiu Yuanfeng said.

In fact, the "group purchase house" policy launched by many cities has attracted market attention. In this regard, Zhang Bo, Dean of the 58 Anju House Research Institute, said in an interview with a reporter from WeChat on July 13 that from the government level to promote group purchase activities, it can be seen that the local government is very strong for boosting the property market. The motivation also shows the important role of the real estate development industry in the economic streaming of the country.

"Because the group purchase itself is still only doing articles at the level of house prices, it will not inevitably improve the confidence of buyers' market entry. It is expected that it will be more catalytic for the market, especially to accelerate the entry of the market for buying a house." Zhang Bo said.

The new house transaction fell by 40 % in the first May

"Recently, the real estate market is a little better." "Policy discounts are strong, and the new housing market is okay recently." On July 13, many local intermediaries in Huanggang said in an online interview with the reporter of "Daily Economic News". However, this is more of Huanggang's house purchase subsidy policy to bring new changes to the market.

Like other third- and fourth -tier cities, the purchasing power of Huanggang's property market mainly comes from local residents and surrounding counties, as well as a small number of groups returning from Wuhan to home. Manager Xia, a local agent in Huanggang, told reporters that now Huanggang's new house is mainly concentrated in the development zone. He mainly introduced customers offline and old customers, "Group purchase takes time, so there is no group purchase of houses for the time being."

Yang Lin (pseudonym), the person in charge of a head of a head of a head, said in a telephone interview with reporters on July 13 that their company's real estate in Huanggang has not received consultation with group buying housing since the policy announcement. And the products on the project will not participate in group purchase activities.

"High -rise houses can participate in activities, houses are not participated, and houses are more scarce and more expensive. Previously, high -rise residences have been adjusted several times. We currently play another 90 % discount on the basis of other activities. There is no requirement for the number of group buyers. "Yang Lin said. The reporter inquired about the shell housing platform and found that the newly sold projects sold in Huanggang are mainly concentrated in Huangzhou District (29), followed by Luotian County (6) and Hong'an County (5). The average price of new houses in Huanggang is over 6,000 yuan/square meter; the average transaction price of second -hand housing is about 5800 yuan/square meter, and the transaction volume is much higher than the new house.

In fact, in the first half of this year, the supply and demand of Huanggang's new houses fell sharply. According to data released by Huanggang's Housing and Urban Construction Bureau, 1410 new commercial housing sales were built in January to April, with a sales area of ​​171,200 square meters, a year -on -year decrease of 52.64%. Among them, 1178 new commercial housing sales were sold, with a sales area of ​​144,100 square meters, a decrease of 53.58 year -on -year decrease %.

In terms of supply and inventory, Huanggang's newly -built commercial housing approved a pre -sale area of ​​144,400 square meters, a decrease of 56.71%year -on -year. As of the end of April this year, Huanggang City has approved 7053 units that have not been sold in pre -sale, with an area of ​​835,200 square meters.

Guan Rongxue, an analyst of Zhuge Finding Data Research Center, said in an interview with the reporter of "Daily Economic News" on July 13 that from the perspective of the new house transactions in Huanggang in the first May of this year, the average monthly transaction was 385 units, and the transactions in the first May in April reached the transaction in April The peak is 687, but there is still a small gap with the same period last year. At the same time, the average transaction price also turned to the first year of this month.

"On the whole, Huanggang's transaction performance was relatively stable in May 2022, but it was still more frustrated from the same period last year. According to Zhuge's house data, 1926 newly built commercial housing transactions in Huanggang, from January to May, fell 40.43%from the same period last year; The transaction area was 23.12 million square meters, a year -on -year decrease of 41.29%; the average transaction price was 6986 yuan/square meter, a slight decrease of 1.33%from the same period last year. "Guan Rongxue said.

In Zhang Bo's opinion, although the policy of boosting the property market in various places is quite strong, overall, the entire market is affected by various factors, and the recovery of market enthusiasm is relatively slow, which requires more time. Therefore, this round of group purchase activities will last longer, and various activities similar to group buying may be introduced in the future to boost the property market.

Daily Economic News

- END -