The digitalization of the industry should abandon the "Lone Island" Jingdongyun Growth Growth Toolbox "New"

From promoting consumption to improving industrial efficiency, the digital economy is becoming an increasingly important force in the "toolbox" of the government. On July 13th, the Jingdong Cloud Summit of the 2022 JD Global Science and Technology Explorer Conference was held in Beijing. Gao Liqiang, vice president of Jingdong Group and president of Jingdongyun Business Group, said that the industrial digital changes from quantitative change to quality. supply chain.

With the gradual digital transformation of many enterprises, the digitalization of the industry is also deepening. In a more macro level, the development of the digital economy in cities and even the region has also been put on the agenda. In this context, the business of technology companies To B and To G's business has gradually established a clear play.

"It is the most efficient way to promote the digital transformation of the industry with the thinking of supply chain management." Gao Liqiang said: "Digital intelligent supply chain is a set of digital transformation methodology that is repeatedly verified in Jingdong's 19 -year transformation practice. The intellectual technologies are connected to all aspects of production, circulation, and services, and run through the full chain of supply chain, thereby reducing social costs, improving social efficiency, and helping cities and corporate customers to enhance toughness in digital transformation. "

Gao Liqiang, Vice President of Jingdong Group and President of Jingdong Cloud Career Group

The transformation from "island" to high -efficiency and real integration

At present, the digital transformation of "leader" enterprises in various industries has become a firm direction, and many successful cases have emerged. However, the digitalization of the industry in the disk still faces confusion about the specific path and effect of transformation.

The "2021 Essen Chinese Enterprise Digital Transformation Index" report states that digital transformation is not simply an informatization or IT transformation, but a systematic reform project involving the entire business and cross -employed energy. The essence of digital transformation is "transformation". If the future vision is unclear, the strategic planning is unclear, the direction of "transformation" is unknown, and the digital direction of the enterprise is difficult to clarify. In this case, companies often blindly deploy digitalization, and it is difficult to see value from digital investment.

JD Yun aimed at the "island -style" transformation, and clearly proposed the path and grasp of digital transformation: digitalization has gone through the first stage of the cloud, and is entering the critical stage of the upper chain. Real integration has become the focus of industrial digitalization.

What is the "wisdom supply chain"? In recent years, governments have frequently mentioned the "strong chain of the circle" in governance measures, that is, the dimension of the industrial chain and ecosystem of investment promotion, cultivating industries and ecology. Based on this logic, the number of wisdom supply chains emphasizes the use of digital intelligence technology connections and optimizing all aspects of social production, circulation, and services, reducing social costs and improving social efficiency. In short, using digital technologies such as cloud computing, big data, artificial intelligence, etc. to solve the matching and efficiency of the industrial chain and ecosystem.

JD.com, who was born in e -commerce, was aimed at the two major points of matching and efficiency very early. From the more intuitive C2M (consumer direct manufacturing) model, to the system -level thinking supply chain integrated model, JD Cloud continued to improve and optimize the optimization. Digital intelligence supply chain capabilities.

JD 618 attracts consumers low -sugar rice cookers, new wind air conditioners, and all -in -one robots. As a "new category" under the needs of emerging segmentation, with intimate consumer insights, from product customization, transportation, and marketing full chain, it has won market recognition Essence The most cutting -edge, bold, and most challenging part of the new products has become the heart of consumers. Nearly 50%of users believe that these new products "know themselves more and more."

From underlying technology to solutions, JD.com has continued to polish its number of intelligent supply chains in recent years. At this Yun Summit, the JD Yun Digital Intelligent Supply Chain panoramic map debuted for the first time, and released 7 major application scenarios, 4 leading technologies, and 12 leading technical products, which fully demonstrated JD.com in retail, energy, cities, cities,, cities, cities, cities, cities, cities, cities, cities, cities, cities, and cities Successful practice and solutions in finance, manufacturing and other fields.

Serve the city with the "Ten Sugar Cane" capabilities

In recent years, due to the internal and external factors, the downward pressure on the economy of various places has increased, and various cities have actively stabilized investment, helping enterprises, and promoting consumption. In the process, Jingdong Cloud Digital Intelligent Supply Chain not only joined hands with cities to produce many successful cases, but also further accumulated accumulated accumulation The ability to empower industries and serve cities.

As an ecological -level enterprise, in the words of Gao Liqiang, JD.com can cover the "ten sugar cane" that can cover the industrial chain, from raw materials procurement, manufacturing, to midstream logistics, downstream marketing and sales ... This also means driving The potential to increase the entire industrial chain is based on the ability to cover the "ten verses of sugarcane", and the JD Yun Digital Zhizhi supply chain can exert its effect.

Henan Hebi is a resource -based city that relies on coal. Since 2018, JD.com's business has established a basis for the development of the "building chain/extension chain" and deeply participated in the development of Hebi digital economic cluster. JD Yun creates an intelligent manufacturing industrial park through serving the local government, traction with Jingdong orders and foreign trade orders. Focusing on terminal products such as 3C electronic products, high -quality intelligent manufacturing manufacturing companies such as Shenzhen and other places to achieve the gathering and development of intelligent manufacturing in Hebi. Stable intelligent supply chain core chain. Up to now, Tsser Smart Manufacturing Industrial Park has been put into operation. In 2021, the output value was 167 million yuan, and the cumulative increased export value of Hebi exceeded 1.7 billion yuan.

In Changzhou, the 5G+AI Industrial Manufacturing Cloud Platform created by JD Cloud and the partner has become a "super virtual factory". With the help of the number of intelligent supply chains, the manufacturing company is connected to consumers at one end, and the other end is connected to the industrial chain. At the same time, It also realizes intelligent production. Changzhou 5G+AI Industrial Manufacturing Cloud Platform

A local company named Greebo, which originally mainly created grass -cutting machines for overseas, has intended to enter the domestic washing and dragging all -in -one market in recent years. After becoming a member of the "Super Virtual Factory", the consumer big data provides product modeling support for the company. The supply chain solution helps to disassemble production capacity to obtain upstream materials and accessories. In the end, a full set of solutions from JD Cloud Digital Zhizhi supply chain helped the company solve various obstacles. The newly launched washing all -in -one machine pushed to the market in just 4 months, and 50,000 units were obtained in just a few months. Order.

After the practice in recent years, the JD Yun Digital Intelligence Supply Chain has formed a "point-line-face" full coverage solution, which not only serves the digital intelligence transformation of a single enterprise, industry and industry belt, but also further helps build local industrial clusters. In Chongqing, JD.com (Chongqing) Digital Economy Industrial Park has accumulated 359 digital economy enterprises, and in 2021, the park achieved a total of 4.9 billion yuan in operating income.

According to the "Direct Integration Industry Fu Zhi -City Digital Economy Development Practice White Paper" released by JD.com, a joint industry and planning research institute in China. More than 70 parks and more than 5,000 companies have successfully explored a new road of digital economy development with "real integration and industrial wisdom".

Serving a city root and one city

Optimizing the allocation of resources and improving the efficiency of use is the core principle of economic development that almost all economists agree with. To a large extent, the core goals of the Jingdong Yunshuzhi supply chain are also focusing on the moment and the future.

For cities, Jingdong Cloud Digital Smart Supply Chain Power Map played the role of the bridge between the government and the market, and became an effective tool for the local government to comprehensively grasp, analyze, judge, and early warning of the city's economy. The implementation of the auxiliary policy helps the economy of high -quality economy. At the same time, as the cloud that knows the industry, Jingdong Cloud serves the local economy through cooperation with the "chain owner" enterprise, helps the industry's ecological number of wisdom upgrades, forms a network industry ecology, and even improves the energy level of the urban industry.

In the practice of serving the urban industry in the past, the JD Yun Digital Zhizhi supply chain has shown effects. Focusing on the future, how to promote its continuous landing and continuously export the core capabilities of JD The focus of development.

In Jingdongyun's view, the urban digital economy is a complex giant system that involves data factors, technological innovation, platform enterprises, industrial ecology, and institutional environment. Only by single -point digitalization cannot be fully solved. Therefore, from a more macro perspective, we must stand at the full supply chain link and think about the current transformation problem.

Wang Nan, vice president of Jingdong Group, said that a sustainable regional industrial development model must be to serve a city and take root in a city. To service, help the city's development stable and far away.

Wang Nan, Vice President of Jingdong Group

Whether it is to help Tongchuan's traditional Chinese herbal medicine upgrade and realize the development of resource -based cities, it is to help the Siyang brand upgrade, explore new samples of revitalizing counties in counties, or take the east wind of mountains to integrate the overall overall high -quality development of super -large cities. JD Yun's value supply chain helps the "real integration and industrial wisdom" energy released by the development of urban development, and it is landing all over the digital China.

Du Yuan/Wen

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