Caused traffic to lose virtue! "Family Sympae" short video chaos survey

At present, it is not uncommon for users to play "stalks" on short video platforms. In addition to family violence, other serious incidents, such as the "Hangzhou Killing Wife in 2020", have also become "stalks" for short video bloggers entertainment.

A number of experts recently said in an interview with reporters that the riots were "played" through short videos to entertain the issues of serious discussions through short videos. Come to negative orientation. Relevant subjects such as relevant departments, platforms, and video publishers must clarify the rational creative boundary and bottom line of short videos, strengthen the awareness of the "Chuanren", and create a positive Internet content pattern.

Originally violated moral law

But was entertaining "stalk"

This is not the first time Liu Zhoucheng has used domestic violence to make "stalks". In some short videos he released before, he often discussed the "boxing method" publicly, calling himself "Master Liu", and called his fans "boxing treasure". Earlier this year, Liu Zhoucheng posted a video of a girl videos suspected to be officially promised. The woman left a message "Hello everyone, I'm a new sandbag", and Liu Zhoucheng responded to the woman with a "fist" symbol.

On the short video platform, there are many fans of "domestic stubborn". Recently, the reporter used related phrases such as "domestic violence" and "domestic violence" on multiple short video platforms as keywords. Many videos created the so -called funny paragraphs with "domestic violence", and some "beauty makeup "The account of the banner shows his makeup skills by turning" domestic makeup ".

"Family, I want to report my husband in real name ..." In the video, the woman with redness and swelling her face held her young child and complained that her husband often punched her and kicked her. At this time, the bedroom door behind her opened, and a man with a bandage walked out with a crutch. The woman who was still crying last second immediately changed her expression and rushed towards the man and said, "Who let you come out, I haven't finished shooting yet." He said as he said. The child looked at his parents in panic, thinking what happened, and hurriedly called "Mom" and stepped forward to stop. In this video, the author's label is "more fun than the family."

Similar short videos are endless. In the video comments, some people questioned, "The joke of the violence is not funny at all", "Is there a bottom line for drainage?" Fun ", and some people tease the domestic violence as a joke.

Researcher at the Press and Social Development Center of Renmin University of China once believed that taking the short video content of Liu Zhoucheng's "family violent" perspective as an example, the crowd who played the "domestic stark" can be divided into three categories: , Other public.

"For the first two types of people, playing stalks is a way to dissolve negative public opinion. They regard this as a brave behavior of true temperament and dare to face their negative public opinion. By playing with their own stalks The courage and openness of the courage and openness of daring to recreate from your own unsuspicious behavior is a very mean marketing method. "Zeng Shi said.

From the perspective of Li Danlin, a professor at the Department of Law, the School of Cultural Industry Management of Communication University of China, domestic violence is a kind of sin and social tragedy. With the improvement of social civilization, as people's awareness of the protection and care of people's rights and interests becomes stronger, the more clear the value judgment of the act of domestic violence. This is a serious violation of moral behavior. Strict condemnation, strict prevention, and legal responsibility are needed.

"Opposition to domestic violence should become a common sense of a person with basic civilization literacy and legal awareness. my country’ s laws and regulations on the supervision of mass communication and network information content all have the prohibition or restrictions on preaching the content of violence. Therefore, regardless of whether, regardless of whether Whether the content of violence directly on the front, or using various twists and turns, the content of promoting violence, which requires a certain information foundation, is not desirable. "Li Danlin said.

Attract traffic for the eyeballs

The fuzzy focus affects bad

"Family Storm" has become a traffic password for some people.

On February 15th, the Yunnan man Po Moumou published a video named "Valentine's Day!" On a short video platform, with only 220,000 playback volume in just one day. The video content is a dispute and scolding of a man to fight a woman. Soon after the short video was released, the online security inspection law enforcement officer received many alarms, and the video was verified by the video editing. According to Po, he wants to obtain the eyeball by editing a "topical" video to achieve the purpose of the short video account "suction".

Not only domestic violence, but at present, some serious social events have become the content of Duanzi. For example, after the "2020 Hangzhou Wife Killing Case" occurred, the plot of "the murderer killed his wife and threw the corpse into the septic tank", the "septic tank warning", "meat grinder warning", "two tons of water warning", etc. Some short video titles and ridicule.

A short video blogger "Gang Gang" told reporters that some accounts that have no company or funds and want to attract attention. Most of them will choose the "hotspot" method to publish relevant content videos and make the topic of hot events for the video. Tags to drain.

"Some social hot events, such as incidents related to crime and gender, have a high degree of attention, and some bloggers will entertain for entertainment, and even deliberately and public opinion tendency to" sing anti ", because 'black and red are also red. ', Attracting accusations and abuse of messages also got traffic for them. "Help said.

Experts interviewed believe that the form of short video communication itself has the characteristics of vivid and visualization, making the audience more intuitively receive information. Negative impact. Cheng Ke, deputy director of the Cultural Law Research Center of Communication University of China, said that the serious events of society "play stalks" through short videos, entertaining, vulgar, and ugliness that should have been discussed seriously, which will greatly compress the space for rational discussions. In today's Internet environment, the dissemination capacity of traffic artists has become increasingly prominent, and even directly affects the attitude and behavior of the Internet audience, affects public order and customs, and has a negative impact on the public, especially minors, especially minors.

In Li Danlin's view, a large number of such short videos are related to the production and dissemination methods that are now convenient and diversified. But fundamentally, it is still a matter of values. A person with a healthy physical and mental health will not implement domestic violence, and will not promote domestic violence and entertain family violence with entertainment.

"From the perspective of communication channels, the platform that provides support for these content dissemination should have been strictly and timely take corresponding regulatory measures to prevent the spread of these contents. But it is clear that some short video platforms are neglected to perform their own supervision duties." Li Danlin bluntly.

Difficult to supervise the standards

The platform needs to be strengthened

In recent years, the regulatory authorities have continuously increased the governance of vulgar short videos, and have successively introduced a number of policies and regulations.

The "Provisions on the Ecological Governance of the Internet Information Contents", which is implemented from March 1, 2020, states that the producers of network information content should take measures to prevent and resist production, replication, and release. Cemeter content; may cause bad information such as minors to imitate unsafe behavior, violate social morality, and induce bad hobbies such as adults.

In March 2022, the State Council News Office held a special press conference on the "Clear" series of special operations, proposing to focus on the "seven types of issues", including comprehensive cleanup of various types of illegal liquidation such as "color, ugly, strange, false, vulgar, gambling" and other types of illegal laws. Illegal live broadcast and short videos; severe punishment of various bottom lines such as sneak shot, chat, harassment, fictional suicide, etc., and conduct illegal realization behaviors.

In the opinion of the experts interviewed, the act of "stalks" such as "stalks" such as serious social events such as violence is undoubtedly the category of vulgar short videos.

Cheng Ke admits that there are still some difficulties in the governance of such short videos. Such short videos are often in the gray area of ​​the boundary between "illegal" and "losing virtue". It is difficult to unify the standards and cause difficulty to content supervision. At the same time, some network audiences lack media literacy, often because of the psychology of hunting and a large number of browsing and dissemination related to the psychology, providing related short videos with the soil that lives on survival.

To this end, he suggested that the regulatory authorities regularly announce the typical cases of relevant punishment, and gradually clarify the reasonable creative boundary of short videos. The platform side should also enhance the consciousness of "controlling people". In addition to the traffic allocation, in addition to the click -through rate and exposure, it is necessary to focus more on content quality and creator credit, and to support the flow of excellent content. Finally, the professional training and assessment of relevant employees should be promoted to improve the legal and media literacy of employees.

In Li Danlin's opinion, solving this problem requires multiple subjects to work together. In particular, platforms, brokerage agencies, industry organizations, etc. should effectively play a role. She explained that the brokerage company and MCN agencies have a certain degree of supervision duties of their personal self -media, various types of live broadcasts, short videos and other accounts of their employees, including the training of the pre -caining standards, in the event or afterwards or afterwards. Reminder, reminder and related processing. In addition to its own strict management, the platform should also explore the cooperation with industry organizations, brokerage agencies, MCN companies, and various related public interest group organizations to timely discover the violations of minors or women's rights and interests. spread.

"Entertainment has the content and performance that breaks the bottom line of civilization, lacks aesthetics, values ​​is wrong, and full of ignorance of other people's rights and interests. It should not be transmitted, and related behaviors should be dealt with or sanction." Li Danlin said.

Source: rule of law Daily (Reporter Sun Tianjiao Zhao Li)

Produced: Jing Ke

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