Zhang Xiaoquan, who can't shoot garlic, is "garlic you ruthless" or "knife garlic"?
Author:China News Weekly Time:2022.07.14
If the kitchen knife does use special materials
Then you should indicate special uses and ingredients suitable for chopping
On July 13th, the well -known kitchen knife brand Zhang Koizumi Kitchen knife caused heated discussion among netizens for shooting garlic. In this regard, the official customer service said that it is not recommended to use Zhang Xiaoquan kitchen knife to shoot garlic and cucumber.
Put the garlic on the chopping board, shoot the kitchen knife hard, and cut it into the end. This is just an extremely common scene in Chinese cooking. So why is Zhang Xiaoquan kitchen knife broken? Is it "garlic you" or "knife garlic", can the kitchen knife shoot garlic?
It is understood that the Zhang Xiaoquan brand was founded in the first year of Ming Chongzhen (AD 1628) and was founded by Anhui Blacksmith Zhang Xiaoquan. It has a history of nearly 400 years. It is the first batch of unique national memory and Chinese style Chinese -honored enterprises identified by the Ministry of Commerce.
After shooting the garlic, the knife was broken
Recently, some media reports said that after Ms. Wang, the citizen of Guangzhou, she just bought the garlic with Zhang Xiaoquan's kitchen knife, and the kitchen knife actually broke.
So Ms. Wang found Zhang Xiaoquan kitchen knife after -sales customer service. According to the screenshot of the communication between the two parties, she complained to the customer service: "This knife is outrageous, I pat the garlic, it will break, can I see such a fragile knife, can the knife be shot?" And the customer service responded directly: "Can't you can ","
Video screenshot
Ms. Wang sent her experience to the Internet and caused heated discussions. Related topics rushed to Weibo hot search, and the reading volume reached 180 million. Some netizens left a message: "The kitchen knife that cannot be patted by garlic cannot be tolerated." Some netizens teased "You are ruthless!"
Seeing from the pictures displayed by Ms. Wang, the disconnected kitchen knife was engraved with "Zhang Xiaoquan, cut the knife, 50cr15mov". China News Weekly saw in Zhang Xiaoquan Tmall flagship store that the listing price of the knife was 99 yuan/handle, and the monthly sales volume was 10,000+, which is the third place in the popular collection list in the store.
Zhang Xiaoquan told China News Weekly that the products involved are mid -range products. They are characterized by high sharpness. It is suitable for slices and fine processing ingredients. It can also be used for garlic, but there will be a certain risk of knife. Zhang Xiaoquan is not recommended to use finely processed tools to shoot garlic and advocate special knives. In addition, the kitchen knife mentioned in the report was not "newly bought", but was purchased in September 2020.
At the same time, Zhang Xiaoquan said that the company's tools have strict quality control processes. This product is in accordance with the relevant national sampling inspection standards, which is a qualified product.
Wang Peixin, a Chinese cooking master and general manager of Cuihua Building Catering Group, told China News Weekly that in his career for more than 30 years, he never had a garlic blade to break. "And in terms of price, this knife is not cheap. The kitchen knife used by the kitchen of Cuihua Building is only fifty or sixty yuan." In his opinion, except for a fruit knife, the kitchen knife of Chinese food can be used. Shoot garlic.
Is the knife broken normally?
According to public information, "Zhang Xiaoquan" has now become a modern life hardware manufacturing enterprise integrating design, research and development, production, sales and service. Products.
On September 6, 2021, Zhang Xiaoquan was listed on the GEM and was known as the "first share of scissors". On the first day of listing, Zhang Xiaoquan's stock price opened 331.88%to 29.80 yuan/share, with a total market value of 4.6 billion yuan. However, the company's stock prices have fallen all the way. As of July 14, 2022, Zhang Xiaoquan's stock price was 17.02 yuan, with a total market value of 2.655 billion, and the stock price and market value have shrunk sharply.
In terms of business performance, Zhang Xiaoquan rely on "selling scissors" to achieve revenue of 314 million yuan, 410 million yuan, 484 million yuan and 572 million yuan in 2017-2020, respectively. The net profit during the same period was 448 million yuan, 44 million yuan, 72 million yuan, and 77 million yuan, respectively.
In 2021, Zhang Xiaoquan achieved revenue of 760 million yuan, an increase of 32.81%over the previous year; the net profit of the same period was 78.73 million yuan, a slight increase of 1.96%compared with the same period of the previous year; the sales of hardware products for sales reached 55.67 million.
China News Weekly contacted Zhang Xiaoquan, and the other party said that according to the company's closed -loop quality management system, the in -depth analysis of the products involved were generally judged as follows:
The steel of this product is 50cr15mov, and the process and product are positioned as high -hardness and good sharpness. Generally speaking, the toughness of such positioning tools will be relatively poor (commonly known as "brittle"); second, if in, if in, if you are in, if you are in, if you are in, if you are in, During the use process, under the situation where the surface of the tool is uneven, the pressure of the knife body becomes larger. Because the knife is high, the tool cannot release the internal force through the deformation, which can easily lead to a knife break. Of course, the factors that affect the cutting of the knife also have many variable factors such as the volume, form, hardness, hardness, and the position and area of the knife body.
A metallurgical industry practitioner told China News Weekly that 50cr15mov (5 chromium and 15 molybdenum steel steel) is a high -quality stainless steel material, of which C -CARBON is carbon component, which determines the strength of the steel; CR -chromium is chromium, which affects corrosion corrosion Sexual and sharp persistence; Mo -Molybdenom is the ingredient of molybdenum to increase the strength of steel; V -Vanadium is the ingredients of ingredients to increase the strength of steel. 50 represents the percentage of carbon content, 15 represents the percentage of chromium content. The higher the carbon content, the higher the hardness of the tool, the higher the metal content, and the relatively stronger toughness and corrosion resistance, make the tool's performance superiority and longer service life. "The material hardness and toughness are inversely proportional. The higher the hardness, the worse the toughness. The cutting knife requires the hardness, and the thinner the blade, the better, but the consequences of this is the difference in steel toughness, which is particularly crispy, to avoid bumps." The person said.
Qin Wei, the founder of Qin Weiwei Lanzhou beef noodles, pointed out that if a kitchen knife does use special materials, it should be specified and the ingredients suitable for chopping should be indicated.
Zhang Xiaoquan said that the company's current tool products will give the guidelines for product use. In the future, the transmission of product information on the sales side will be strengthened to ensure that each consumer can choose the product that is best for themselves and the scene.
It is understood that in response to the cutting knife incident, Zhang Xiaoquan apologized for consumers, and the final process was to give a product that the customer liked.
Author: Yu Yuan ([email protected])
Edit: Li Zhiquan
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