New retail brands driven by capital expand against the trend!

On July 13th, the Zhongliang Federation conducted a review of the Qingdao real estate market in the second quarter of 2022. "Qingdao's macro economy is basically better. In the first quarter, the regional GDP growth rate was 5.3%, which were higher than the national and provincial levels. In terms of office buildings, the lease transactions in large -scale office buildings in the second quarter were relatively prominent. The potential has gradually increased. "Zhang Ying, chief strategic officer of Zhongguo China China and Zhang Ying, managing director of North China. In terms of retail real estate, Longhu Jiaozhou Tianjie officially opened in the second quarter, continuously pushing up the scale of the market, and the new retail brand driven by capital expanded against the trend.

Office building market

The new supply continues to enter the market, and the decline in rent in the Grade A market has expanded

The technology Internet industry is still the highlight of the market, and the lease transactions of large -scale office buildings are more prominent. In the second quarter of 2022, the overall net absorption of the Qingdao office building market was about 57,000 square meters, which was significantly improved from the previous month and year -on -year. On the one hand, thanks to the release of the pre -rental demand brought by the delivery of new projects; on the other hand, the technology Internet industry after strong supervision, such as new media, online education and other platform -type enterprises, are release new growth potential The proportion of lease transactions is about 24%, which is mainly active in emerging sub -markets such as the central business district of the North Central Committee. At the same time, the traditional manufacturing, finance, logistics and other industries in the Qingdao office market showed the power of long -slope and snow. The demand for 5,500 square meters from the 5500 square meters of tenants from the manufacturing industry contributed the largest market transaction in the second quarter.

In the second quarter, the addition of new supply continued to enter the market, and the market stock of the non -core business district was further expanded. The Hisense International Center located in the Mai Island area, as well as the second quarter of the International Hedu and Da Junxun International, which pushes the city's office building market to 5.63 million square meters, and drives the overall market and Grade A market vacancy, respectively Rate to 31.7%and 47.8%. In recent years, the growth rate of the market for the core business district has gradually slowed down, and the market size of the non -core business district has gradually expanded, accounting for the total proportion of the city's total inventory from 12%in 2017 to 16%.

The level of rent reappears in the second quarter of 2020, and the decline in the Grade A market has expanded. In the first half of the year, the demand for lease expansion and the establishment of enterprises was significantly suppressed. Owners adopted the lease strategy of price conversion to strive for stable settlement performance in the second half of the year. In addition, the market competition brought about by the recently delivered new supply, the average effective rent of the overall market in the second quarter was 81 yuan/square meter/month, a decrease of 1.5%month -on -month and a decrease of 3.8%year -on -year. The average effective rent of the Grade A market is 116 yuan/square meter/month, a decrease of 2.0%month -on -month and a decrease of 5.3%year -on -year.

The market potential of non -core business districts has gradually increased, bringing opportunities for development opportunities for multi -centers in cities. The efficient intensive and intensive intensive and intensive life space of life and business space will be superimposed with the convenience of commuting and convenience, which will stabilize the market activity of the non -core business district. Qu Yanping, director of the Qingdao Commercial Real Estate Department of Zhongliang Lianliang Alliance, said: "In the core business district, because the price competition between owners will continue, in the current market that is conducive to the tenant party, the relocation demand of tenants will be released. At the same time, upgrading demand will also play a role. "

Retail real estate market

The downward pressure on the rent is still existing, and the micro -category brand expands against the trend

Non -core business district opening activity has increased significantly, and the micro -category brand under capital drives the trend expansion. Affected by the epidemic in the second quarter, the overall retail market demand continued to weaken, and the trend of heating up at the end of the summer vacation was near the summer vacation. About one -third of the new stores in the city comes from non -core business districts such as community business and suburban business. In today's downward environment, the market demand for non -core business districts has basically maintained stability. In the newly opened stores of catering in the first half of the year, high -end meals are affected by factors such as decreased passenger flow, increased labor costs, and high rent pressure. The Tao has quietly changed, and the popularity of the store has shifted from coffee to small categories such as Chinese -style roasted, desserts; micro -category brands expand against the trend. This micro -category brand provides a full -time meal to add higher profits of wine consumption, which has enhanced the per capita customer unit price and store ping effects. Its operating model effectively solves the low efficiency of ordinary meal brands, low profits, etc. Operating shortcomings, so attracting capital attention.

Longhu Jiaozhou Tianjie officially opened in the second quarter, and continued to increase the size of the market. Longhu Jiaozhou Tianjie, located in Jiaozhou New City, has recently delivered operations. The total construction area is 124,500 square meters. It is the first Tianjie Shopping Center in Longhu Business into the Qingdao market. Thanks to its high opening rate, the overall market vacancy rate rose slightly by 0.1 percentage points to 7.7%. In recent years, the industrial and population has gradually spread and return to the suburbs, promoting the rapid development of its urban system, and then promoting retail commerce sinking towards the suburbs. At present, the market stock of non -core business districts has reached 1.14 million square meters, accounting for 23%of the city's total capital.

The downward pressure on the rent is still existing. In the second quarter, the average rent of high -quality retail properties in the city was 221 yuan/square meter/month, a decrease of 1.3%month -on -month. Faced with the increase in market uncertain factors, most brands have suspended the previous expansion plan. The decline in leasing demand has made most owners have to adopt a more flexible leasing strategy to stabilize the project's settlement performance.

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