A pet bed sells 70,000?Netizen: Thank you, my dog is not matching

At the end of June this year, Gucci launched the first pet lifestyle product, which has a complete product coverage, including items, collar, travel bags, pet clothing, pet bowl, pet bed, etc. Yuan. For a while, various social media were brushed, causing heated discussion among netizens.

According to the official website of Gucci, a LOGO pet loop is priced at 2700 yuan, a pet GG jacket is priced at 7910 yuan, a double G pet bowl is priced at 15,200 yuan, the pet bed price is 70,000 yuan, and the pattern is retro and exquisite. The reporter asked the customer service online that the pet bed is a customized product. It is expected to be customized for 15-16 weeks and will not support returns.

Layout Pet Products Products Line Luxury Giants have grabbed the Beach Meng Pet Economy

Luxury brands that have recently launched pet products are also Celine. The products are printed with the brand's classic LOGO, ranging from 2250 yuan to 14,000 yuan.

In fact, luxury goods entering the pet market are no longer new. Hermes, LV, Moncler (October's favor), Tiffany and other major luxury brands have also launched pet products in recent years.

Hermes Pet Bag

LV pet bag

Pet down jacket launched by Moncler

Tiffany pet accessories, iconic Tiffany blue

China's pet economy is a large market of 100 billion levels, and luxury brands naturally don't want to miss this opportunity. In recent years, with the continuity of the epidemic, the increase in the population of the solitary population, and the delay of marriage age, people's demand for pets has continued to increase. According to data from the "White Book of China's Pet Industry in 2021", in 2021, the consumer market size of Chinese town pets (dogs and cats) reached 249 billion yuan, an increase of 20.58%over 2020. It is estimated that the market size of my country's pet industry will reach 269.3 billion yuan in 2022.

These luxury giants are viewed by China's huge pet economy market, pets' consumption power continues to improve, and pet consumer quality and high -end development trends. On the one hand, pay attention to the personalized expression needs of pet owners, shorten the distance from the pets, and harvest users in the vertical field.

On the other hand, at present, more than 68.44 million pets of pets (dogs and cats) in our country have reached more than 68.44 million people. The young people of pet owners, high education, and high -income people have continued to increase. military. These people are also the potential consumption objects of luxury goods.

Entering the pet supplies market is equivalent to mastering traffic passwords?

Nowadays, pets seem to have more and more right to speak in the fashion industry, and they gradually become part of the fashion lifestyle. Searching for the keyword "pet supplies" on a social platform showed more than 110,000 notes. It can be seen that pets are very "topical" and "social" in social media. As materials, they can also integrate content well. It is very suitable for social media to spread potential users in many ways. At this point, these pet products have added considerable topics and attention to the brand. After all, few people who are cute and cute are not loved.

The question comes, will you buy luxury goods for your pets?

Many netizens on a social platform have exposed the buyer show.

Some netizens said: My dog ​​is not matched!

"I might consider buying a small pet object of one or two thousand or two, but I will not spend tens of thousands of customized products. After all, we must weigh on wallets and practicality." Some pet owners told reporters. This may also represent a large part of the thought of pets.

Although the current proportion of pet products in the sales of luxury goods is still small, the pace of luxury brands' layout of the pet supplies market is accelerating.

Source: Qianjiang Evening News · hour Journalist Wang Jingping Editor: Zhou Qin

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