With the "small incision" of lychee drive agriculture "big changes", Maoming Litchi Fragrance World

In the cold storage, the workers were busy packaging the last batch of fresh litchi. In Liyuan, the red li full of trees was now only green and leaves. By mid -July, Maoming Litchi sales this year are coming to an end.

Since the beginning of this year, Maoming has taken the characteristic culture of lychee longan, which has launched a tackling battle for the upgrading of the entire industry chain. It has deployed a series of work around the "four cards". A promotion, replication, and sustainable industrial revitalization path.

Industrial endowment

Metropolitan brands are well -known monuments

"One ride a red concubine laughed, and the fate was Maoming lychee."

Maoming lychee has always been a good product, and is loved by diners. In the history of more than 2000 years of planting, there are countless highlights. As the court tribute of the Tang Dynasty, Maoming Litchi made Yang Guifei dump. Whenever the lychee mature, the scene of "one ride red dust" will be staged between lylin.

The world litchi looks at China, China lychee watched Guangdong, and Guangdong lychee watched Maoming. Today, with the continuous development of Maoming lychee industry, Maoming has become the world's largest litchi production base with an planting area of ​​over 1.35 million mu and an annual output of over 500,000 tons, accounting for about one -half of Guangdong. One of the five in the world. "Every five lychee in the world has one from Maoming".

The long history of planting has not only continued excellent planting varieties, but also laid a good foundation for the Maoming Litchi brand. At present, Maoming lychee has three national geographical indication certification products (Maoming litchi, Maoming white sugar poppy litchi, Gaozhou lychee), 4 public brands in the regional public brand of famous agricultural products in Guangdong Province (Maoming white sugar popcop lychee, Shatian chicken mouth litchi, Gaozhou lychee lychee , Electric white lychee). Industry and brand strength are well -known.

Resource convergence

Help industry high -quality development

Maoming, as the largest litchi production area in the country, is necessary to achieve high -quality industrial development, and integrate resources is imperative. In 2022, Maoming gave full play to the advantages of regional and resource, and promoted the rapid development of the lychee longan industry across the country.

In terms of festivals, the China Litchi Longan Industry Conference was the first in 2022, and it played the strongest sound of the industry with a comprehensive upgrade, comprehensive presentation, and full -chain led. At the same time, by hosting the 20th China (Guangdong) Litchi Dragon Eye production and sales docking activities and the second Guangdong (Maoming) Litchi Longan Expo, it has strongly helped Mao Ming Lai Chi to walk out of the Greater Bay Area and move towards the world -class consumer market of RCEP.

Relying on the conference, Maoming fully launched the "520 · I Love Li" tourist season. From the January Winter Litchi Industry Conference, March Gaizhou Litchi Playing Flower Tour Honey Tour, Magnatan Litchi production and sales resources in April, to May Maoming China Litchi Longan Industry Conference, Maoming Litchi Longan Industry "Agricultural Cultural Tourism" deeply integrated, Effectively promote the development of new formats such as rural tourism and leisure agriculture.

While Maoming Litchi Longan Industry has taken the pace of solid development, the process of industrialization has also accelerated significantly. Relying on Maoming Litchi National Modern Agricultural Industrial Park, Guangdong Maoming National Agricultural Science and Technology Park, and a series of provincial modern agricultural industrial park projects, production enterprises have continued to enhance their deep processing capabilities. The successive development of high value -added products has prompted the continuous extension of the industrial value chain, and the advantages of resources are accelerating the transformation into economic advantages.

Along with the China Litchi Longan Industry Conference in 2022, there are also China Litchi Expo Hall and National Litchi Given Resource Garden. The three "national names" platform linked to each other and complementary advantages, which constituted the multi -functional industrial matrix of "one garden, one museum and one time", and laid the foundation for Maoming to create the core demonstration area of ​​the litchi industry and strengthen the position of the litchi industry and the R & D center.

"Cloud" to send "Li"

Build an online marketing mission

In order to promote the brandization of Maoming lychee, open up new markets, enhance competitiveness, and innovative marketing models. In recent years, the Maoming Electronic Commerce Association joined hands with Tmall and fresh, and is committed to promoting the sales of lychee products through an innovative marketing model, achieving brand value improvement, agricultural efficiency, and farmers' income.

During the "618" period, Maoming lychee was in -depth in depth with Tmall Fresh in the 618 exclusive floors, Taobao food food push recommendations, 10 billion subsidy live broadcast rooms, Taobao food traceability live broadcast, etc. Essence At the same time, with the help of Tmall Fresh Resources, set up a live broadcast matrix of Tao, invites Tao Inner header and star anchors to bring goods for Maoming Litchi live broadcast, driven by star traffic, broaden the sales channels of Maoming lychee, and promote the online online litchi sales of Maoming lychee sales. Transformation, through continuous construction of online marketing matrix, effectively promotes litchi sales, and brightens the golden signboard of litchi in Mao Ming.

According to incomplete statistics, during the Maoming Litchi season this year, Maoming litchi orders sold through the Taobao Tmall platform reached 700,000 orders, and the sales volume of lychee exceeded 3.5 million kg. More than 71%to increase. During the event, there were even more online celebrities live broadcast to help Maoming Litchi online, covering over 31 million people. Major media have reported on this event, with a cumulative over 300 million exposure. Live e -commerce effectively helped Maoming Litchi sales in the national market, and further launched the popularity of the Maoming Litchi brand.

In addition, the Maoming Electronic Commerce Association also helps and promotes the spread of Maoming Litchi Line through the entire network short video platform. With the help of Douyin, Taobao shopping, video number, fast hands, Xiaohongshu and other platforms "Short video, enhance the popularity of Maoming lychee network. Among them, the Douyin Topic List "Maoming Litchi Online in 2022", the exposure of more than 35 million times. All "Li" goes to sea

Based on the country to the world

Maoming City uses litchi as a "head" characteristic agricultural product. After years of hard work, Maoming Litchi Longan Industry already has a hardcore power to build an industry benchmark and "based on the country and go to the world".

In April, Maoming Litchi exported to the Philippines and opened the first stick of Guangdong lychee exports. In May, the representatives of the RCEP member states in the Guangzhou Consulate Huanju Maoming, participated in the 2022 China Litchi Longan Industry Conference to appreciate Maoming lychee style, established the Guangdong Litchi (Agricultural Products) Export Alliance to promote the construction of RCEP Guangdong Gaozhou Litchi Longan International Procurement Trading Center. The domestic and international cycle that activates litchi sales. In June, Maoming Litchi continued to go abroad and went to the UAE Aquanman (Free Economic and Trade Zone) to hold a special promotion meeting in Dubai and Seven -Star -Class Sailing Hotel. Up to now, there are 6 lychee export enterprises in Maoming City, 20 export bases, an export base of about 10,000 acres, and exporting over 2563.6 tons of litchi.

Based on Maoming Litchi and Longan Industry as the development center, in the past three years, Maoming has deeply practiced the construction of the "12221" market system in Guangdong's agricultural products, and has played four cards of "industry, market, technology, culture", and has achieved a series of exciting development results And initially shaped the "seven one" litchi industry development pattern of "seven one" in the "Seven Ones" of the "One Meeting, One Pavilion, One Garden, One Pioneer, One Pioneer, One Pioneer, One Pioneer, One Pioneer, One Pioneer, One Pioneer, one Next, Maoming will continue to work hard to build the litchi industry highland, and use "one fruit to bring the hundred industry and the industry", which drives more "Maomao" characteristic agricultural products to develop coordinated development, and strive to build a high -level rural revitalization "Maoming model".

【Correspondent】 Cheng Qianping

【Reporter】 Gao Yongbin

【Source】 South China Rural Report

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