The rise in temperature drives the "Summer Consumption" hot seaside hotel to become the hottest choice this summer

Recently, as over 40 degrees of high temperature weather in many places across the country, finding a cool place to avoid summer heat, go to the water park to find a hint of coolness, or eat cold drinks in the house has become a hot topic of recent consumption.

Data show that the order volume of hotel orders in popular seaside destinations such as Sanya, Wanning, Qingdao, Xiamen, Shengsi, etc. increased by 34%compared with the same period of 2019; The sales of commodities also continued to heat up, the order increased by more than 30%month -on -month, and ice cream sales increased by 120%month -on -month.

Cross -provincial search index tied 2019

On July 13, Ctrip of the travel platform released the "2022 Summer Tourism Market Trends Report", the report shows that the air ticket summer search index has been tied in 2019; More than half; parent -child travel enters the summer reservation peak period, and parent -child hotel reservation increases by 20%compared to before the epidemic.

Although there are still scattered outbreaks, the domestic tourism market has entered the process of recovery in the implementation of increasingly accurate and scientific epidemic prevention and control measures and promotion of various types of production to promote consumption measures. The report shows that as of July 12, the total number of orders for reservations for summer tourism products through Ctrip in the past half month, it has risen more than nine times a month -on -month.

The Civil Aviation Administration announced on July 12 the data in the early summer of the summer showed that since the summer, the number of passenger flights increased by 12.1%from July 4th to 10th, which was basically the same as the same period of 2021; %.

Ctrip's Flightai market insights platform shows that the current summer search index has been tied in 2019, but it is still less than 2021. The popularity of air ticket purchase will appear within three weeks from July 15th to August 4th.

At the same time, due to the abrupt end of the summer fortress due to the outbreak of the epidemic last year, the purchase of tickets for this summer showed a more compact plan for planning and travel. As of July 10, ticket purchase users 1-5 days in advance increased by 16%in 2019 and 7%from 2021. It is an important change in the mentality of passenger travel mentality when the epidemic is controlled while the epidemic is controlled.

During the inter -provincial tour, Sichuan Tour, Hainan Tour and Xinjiang Tour are high. The number of ticket reservations for the three achieved positive growth year -on -year. In terms of air ticket prices, Hainan's fares have increased by 15%year -on -year, and the remaining fares have decreased year -on -year. The average ticket price of Xinjiang travel is 1610 yuan.

Flightai data shows that the top destination cities in the top spot reservation in summer are: Chengdu, Guangzhou, Beijing, Hangzhou, Chongqing, Kunming, Shanghai, Shenzhen, Urumqi, and Sanya. In Chengdu, the number one in Chengdu, the number of summer ticket reservations increased by more than 20%year -on -year; in addition, the booking volume of Sanya also increased year -on -year, an increase of 8%.

Summer wine travel market welcomes major benefits

携程酒店数据显示，截至目前，2022年暑期酒店市场搜索热度恢复至2021年及2019年同期的七成以上，三亚、上海、杭州、成都、北京位列酒店热门搜索地TOP 5，汕头、阳江、 Foshan, Xishuangbanna, Huizhou and other cities have become dark horses, which is very fast than the same period last year.

Compared with the short -term travel, which is mainly based on local and suburbs, the needs of mid -to -long -distance tourism accommodation broke out in the summer of this year, and the travel radius and travel cycles were significantly stretched. The report predicts that in the hotel orders in 2022, the proportion of inter -provincial hotel orders is expected to increase to more than 50%; the proportion of orders that live in two days or more are expected to account for 20%.

Parent -child travel products have also entered a peak period. As of now, the number of parent -child ticket orders since July has increased by 804%compared with the same period in June, and the comparison of parent -child orders has increased by 6 percentage points to the usual average. The order volume of summer parent -child hotels was restored to 80%in the same period in 2021, an increase of 20%compared with the same period in 2019. Among the summer parent -child hotel orders, more than 75%are cross -city orders, and 90%are concentrated in Gaoxing Hotel.

From the perspective of travel types, because of the high attributes of parent -child tourism in primary school students and junior high school students, they also prefer to travel to Sanya, Haikou, Qingdao, Xiamen and other places. At the same time Welcome to passengers.

The top 30 % of the hot seaside hotel anti -surgery

"Summer Tour", as the best choice for tourists in the hot summer, has attracted the attention of many tourists. As of now, the number of hotel orders in popular seaside destinations such as Sanya, Wanning, Qingdao, Xiamen, Shengsi, etc. are basically the same as the same period in 2021, and increased by 34%compared with the same period of 2019. 80%of the same period last year, a 27%increase in the same period year -on -year.

For people who can't go away, Shuiyuan has also become a good place for urban residents to cool in summer. The report shows that as of now, the number of ticket orders in the summer water park scenic spot have been restored to the level of 2021. In the past week, the number of tickets for the summer water park has risen by nearly 80%month -on -month. Four seasons of Guizhou Polar Adventure Water, Guangzhou Changlong Water Paradise, Sanya Atlantis Water World, Chengdu Global Center Ocean Paradise, Nanchang Overseas Chinese City Maya Park and other water parks have risen.

In addition, the number of orders for the summer scenic spot of parent -child families in the past week has increased by 73%from the previous week. Shanghai Haichang Ocean Park, Chengdu Giant Panda Breeding Research Base, Kaifeng Museum, Beijing Global Resort, Emeishan, Jingzhou Museum, Jiuzhaigou Scenic Area, Huanghelou, Shanghai Disney Resort, and Huangshan Scenic Area have risen in summer. Ice cream sales increased by 120% month -on -month

In addition to traveling out, in the face of high temperature weather, citizens have transferred shopping demand more to the line. Ding Dong ’s buying data shows that the sales of summer products such as ice cream, cold drinks, and watermelon have continued to heat up. The sales volume increased by 120%month -on -month.

Ding Dong Buy Cai Nanjing Mingfa Station Delivers Liu Wenyi said that there are many recent orders. In addition, the weather is hot, and basically he sweats when he goes out. Recently, under high temperature weather, large and heavy heat distribution of watermelon and barrel water has more than before.

Ding Dong's person in charge of Nanjing operations, Long Xu, introduced that in the past week, the demand in the Nanjing region has risen significantly, and the overall single volume has increased by nearly 30%month -on -month. The "heating up" of the sales of good summer ice cream is the most obvious, an increase of more than 120%from the previous month. Among them, the cheap and home -out ice cream is the most popular among consumers. For example, the traditional taste of mung bean and red bean beef jelly, the average price of a single branch is only about 2 yuan, and the sales have been maintained at the forefront of ice cream. In addition, bean, cola, mineral water and other drinks have also entered the peak season, and sales have increased by about 50 % month -on -month.

Reporter Zhu Rong

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