Buy toys expenses is very large and wasteful, will you try the shared toy store?

Jimu News reporter Shi Qian

Photography reporter Li Hui

You don't need to spend a few hundred yuan to buy a brand toy, you can rent a variety of toys to go home at any time. On July 13, Jimu Journalists visited the market and found that there were shared toy stores in some commercial complexes in Wuhan. Some parents had adopted early adopters, but some people questioned the hygiene of toys.

Wang Peng, an associate researcher at Renmin University of China Gao Li Research Institute, said that shared toys need to be better hygienic than other shared economy products. If the merchants do a good job in sanitation and use of safety, the future market space is not small.

Shared toy store appears in some business districts in Jiangcheng

It was only ten days since the summer vacation. Chen Jing's house, who lives in Wangjiadun, Wuchang, has a few more imported puzzle toys. Unlike the past, these toys were not bought, they were rented from shared toy stores.

"Toys for your child, you are tired of playing a few times, and you want to buy new toys, so the expenses are too big." Chen Jing and his friends co -organized a member card in a shared toy store, and the two children leased toys separately. You can play more toys categories, avoid waste at the same time, and toys are also high.

The shared toy store of Chen Jing's membership card is located in a large -scale commercial complex in Xu Dong Street. On the evening of July 13, the reporter saw in the store that there were a variety of toys on the shelves. The toys were classified according to the applicable age, ranging from 0 to 8 years old. There is also a live experience area in the store. Two parents are taking their children to play toys in the experience area. During the stay of the reporter, two or three parents took their children to replace new toys.

According to the staff, the shop's toys are different from toy stores. The toy stores are mainly interesting toys. The brand is a puzzle toy, which can develop the children's left and right brains and exercise children's sense of space and logical thinking. The membership fee is 599 yuan a year. You can go to the store to change the toys unlimited throughout the year. Before each toy takes home, a clerk will guide the children how to use it.

There will be many children in a toy. Is there any hidden danger in the shared toys?

The staff said that after returning the toys, the membership would be transported to the factory for 2 hours of ultrasonic disinfection and 2 hours of ultraviolet disinfection. After the disinfection is completed, each toy will be repaired again, and the toys obtained by each member are packed in vacuum.

Chen Jing told reporters that at first, she was also worried about health issues. Later, after listening to the clerk introduced strict disinfection procedures, they would use wine to spray disinfection with alcohol, and then dispel their concerns.

Another mother -in -law who took her grandson to experience in the store said that once the child took the toy home, he accidentally lost two small parts and returned only 5 yuan of parts deposit when he returned the toy. Later, I found the small accessories and returned to the store, and the clerk returned the deposit. "There are many cases of throwing three or four times when the child is playing, so it is quite user -friendly."

Online toy rental and loan platform once welcomed the tide

In fact, a few years ago, some citizens experienced shared toy formats early.

Ms. Jiang's child is 6 years old. When the child was less than 1 year old, she heard a friend introduced a shared toy app. There were many imported toys, strollers and game fences. The amount of deposit is generally the market price of toys, and the rental time ranges from 1 to 3 years. The one -year rent only costs dozens of yuan.

Ms. Jiang paid a deposit of 369 yuan and led a set of game fences from the APP. Subsequently, the fence was transported to Ms. Jiang through the courier. "The fence looks very clean and new, and there is no problem during use." Ms. Jiang said that when the problem should be returned at the end of the rental period, she couldn't contact customer service. A search on the Internet found that the brand has closed down, and the fence cannot be returned. It can only be treated by itself.

The reporter sorted out and found that as early as 2000, the toy rental industry began to appear in China. Since 2016, toy rental stores in many places across the country have been closed. In 2016, Da Da Toy ran away, and Le Tong.com announced his stop. In January 2017, fun toy leasing announced the suspension of business, and members transferred from the age of love to take over. In November 2017, the "Play and Rental Rent", which focused on Lego leasing, announced the stop of operation because it was "difficult to continue to operate." At the beginning of 2018, Qingguo toy Rental Company issued a notice of suspension of business, saying that the lease business will not be carried out from now on.

In recent years, with the development of the sharing economy, toys rental has reappeared. Merchants adopt the combination of online and offline to spread from first -tier cities such as Shanghai, Beijing, and gradually advanced across the country.

Sharing toy hybrid mode is easy to achieve three win -win

In recent years, with the continuous expansion of the field of sharing economy, the scale of transactions in my country's sharing economy market has continued to increase. From 2.08 trillion yuan in 2017 to 3.38 trillion yuan in 2020, with an average annual compound growth rate of 17.6%. In 2021, the scale of transactions in my country's sharing economy market reached 3.69 trillion yuan, an increase of about 9.2%year -on -year, and the growth rate increased significantly compared with the previous year. In 2022, the scale of my country's sharing economy market will reach 397 million yuan.

Data show that there are 240,000 toy rental companies in the industry in my country. The number of registrations of toys leasing related enterprises in the country showed an increasing trend year by year. In 2014, the growth rate was the highest over the years, with an increase of 81%year -on -year, and the registration volume was 12,000. The number of registrations in 2020 was the highest in the past years, with a total of 51,000 newly increased, an increase of 15%year -on -year.

On July 14, Wang Peng, an associate researcher at the Gaoli Research Institute of Renmin University of China, analyzed to Jimu Journalist that the business model of the above shared toys was more like time -sharing lending. As the proportion of parent -child consumption is increasing, consumers' demand for shared toys is increasing. The shared toy model has certain advantages, which can promote the trade economy, reduce the cost of consumer use, and also savings and environmental protection. Wang Peng said that because the users of toys are children, the requirements of health are much higher than that of other sharing economy products. If the merchant is in place for the disinfection of toys to ensure the quality and use of the toys, the market space of sharing toys is still considerable. He said that the closure of some shared toy apps before was due to the high operating cost of the enterprise. Logistics transportation, maintenance, maintenance, and toy disinfection are not small expenses. This is a more complex business system, but it does not mean that there is a problem with the business model of sharing toys.

Wang Peng believes that in the future, shared toys still have a lot of development potential, but it should not be limited to the business model of time -sharing and loan. Better shared toys are mixed models, that is, merchants set up a platform. Consumers share their toys on the platform. At the same time, they can also rent loans from the platform to other children's toys. The platform charges a certain service fee, and the sharing party can also charge a certain rent. The rental party can use more toys. This model can achieve three winnings.

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