How far is the "cabbage price" shared fitness of 2 yuan an hour?

Jimu News reporter Shi Qian

Photography reporter Li Hui

Previously, Shanghai Shared Gym searched on the fire due to the lowest 2 yuan "cabbage price". Does Wuhan also have such shared gyms?

On July 13, Jimu Journalists visited the market and found that there were also some shared gyms in Wuhan. Some of them charged but the price was not low. Some of them still needed to do card consumption although it was operated 24 hours.

Wang Peng, an associate researcher at the Gao Li Research Institute of Renmin University of China, said that due to restrictions on the threshold of construction, the formats of gyms are different from the local area. But in general, shared gym has solved the pain points such as high human costs, short time, not flexible time, and worrying about the institutional running, and the future development potential is greater.

The new gym that is charged appeared in Jiangcheng

On the evening of July 13, the reporter searched for "shared gym" on the group purchase platform, with a total of six or seven results. One of the shared gyms near Wuchang Han Street. The merchant does not need to apply for a card on the fees, but you need to make an appointment in advance to scan the appointment code to enter the store.

According to Mr. Wang, the store's fitness coach, the store is charged by the time, and members can log in to the small program to choose courses. The courses include fat burning fighting, full -body shaping, yoga, and heat wave rope. Newcomers enjoy the price of 39 yuan once, and the price of veterans ranges from 69 yuan to 89 yuan. Coaches will not sell members, members can choose courses and time freely.

The reporter saw at the scene that many people changed their fitness clothes to wait for the reservation courses in the restaurant resting area. In the jumping room, more than a dozen students were following the coach. Wuhan University junior students told reporters that she has been in this shared gym for more than a year. Although the charges are not low, they do not need to cope with the coach's "fancy sales", nor do they need to worry about the institution's closing door and experience. Most better.

On another 24 -hour gym located on Central South Road, many netizens are also referred to as "shared gym" because of the exercise time. However, the reporter saw at the scene that this shared gym is also like a traditional gym and needs to apply for annual or monthly cards. The monthly card is 159 yuan and the annual card is 1588 yuan, which is slightly lower than the price of traditional gyms.

Shanghai shared gym at the lowest 2 yuan hot search on the fire

Previously, Shanghai shared gyms on the hot searches because of the minimum "cabbage price".

In Shanghai's shared gym, citizens only need to scan the QR code to enter WeChat mini -programs with their mobile phones, complete the registration and recharge and pay the deposit, and then scan the code at the gate to enter. The original road was returned 1-2 hours after going out.

It is reported that the shared gym is from 7 to 10 per day to 2 yuan per hour, 5 to 5 to 5 yuan per hour, and 8 to 22 is 8 yuan per hour. In the fitness industry, it can be called "cabbage price".

In addition, the gym also has an appointment for private education courses to make an online appointment for private education courses. Without any pre -charging value, only one lesson is paid at each appointment to allow citizens to master the method of scientific fitness.

Some consumers said that the biggest advantage of sharing gym is consumption, without spending tens of thousands of yuan to run a member card, and there is no various sales of fitness coaches, and there is no need to bear the risk of suddenly closing the door for fitness clubs.

Share gym solves a certain consumption pain point

On July 14, Wang Peng, an associate researcher at the Gao Li Research Institute of Renmin University of China, analyzed to Jimu Journalists that with the increase in the demand for great health management, people are becoming more and more eager to get a healthy life through fitness. Therefore, the gym has a certain consumer market. Essence

At the same time, Wang Peng pointed out that there are some disadvantages of traditional gyms. For example, there are poor personal privacy, limited time limit for open shutdown, high labor costs, and prepaid card consumption models are also worried about the organization of the institution. The shared gym has avoided these pain points. It has the advantages of good privacy, flexible time, and low consumption costs. The development potential is relatively large.

Wang Peng believes that the core of sharing the gym is sharing. When there is time to have time and idle equipment, the equipment will be rented out in time to share it with consumers. This consumption model is more vulnerable to young people.

The reason why Shanghai's shared gyms can open "cabbage prices" is caused by the high degree of dense consumer density, more consumer demand, and the common effect of cost and profitability to maintain balance. Wuhan's shared gym is more commercialized, creating a concept of sharing economy, but it does not reflect the essence of the sharing economy. There is a certain threshold for sharing the construction of the gym, which requires merchants to have certain operating capabilities, customer foundations, decoration maintenance and market sales volume. Not every merchant can do it casually.

For example, Wang Peng said that some of Beijing shared gym and 24 -hour convenience stores together, and the staff near the convenience stores had high density, and the site selection was half successful. In addition, in sharing gym fitness, buying some water and food by the way, the gym also has the advantage of bringing goods with traffic. From these conditions, sharing gym should have a good development prospect in the future.

- END -