Wudang Mountain Tea "Turn Cocoon into Butterfly" -The transformation and observation of Shiyan Tea Industry

The scenery of the Dragon King of Zhuxi County, Shiyan City is picturesque. (Correspondent Guo Jun's picture)

Hubei Daily All -Media Reporter Dai Wenhui Correspondent Guo Jun Xiang Jihua

Tea gardens were 879,000 mu, but nearly 80 % were old tea gardens, with long age and poor management;

There are more than 300 tea companies, only one national leading enterprise, with insufficient radiation driving capabilities;

It is known as the "Chinese first cultural tea", but it has not been called in the country, and the external market is not developing enough.

"On the whole, the Shiyan tea industry has developed rapidly, but there are large and disadvantages of scattered, and it is urgent to integrate and upgrade." On July 9, the "Wudang Mountain Tea" Forum was held in Shiyan. Efforts will be made to promote the reconstruction of old tea gardens, leading enterprises, and "Wudang Mountain Tea" regional public brands to build public brands to promote industrial intensive, refined, and quality development.

Intelligent transformation, improve the quality and efficiency of acres

"The East Er Er District is arid, the West Fifth District is to be used, and the North Three District is normal ..." On July 8th, the data of the smart tea garden of Liangliang Village, Huiwan Town, Zhixi County, the information continued to roll, accurately displayed the real -time status of the tea garden Essence

Zhuxi Tea Garden covers an area of ​​310,000 acres, of which 190,000 acres of tea gardens can be collected. Among the 310 villages in the county, 290 villages have grown tea, and 120 tea professional villages with more than 1,000 acres of tea gardens.

There are 12,000 acres of tea gardens in Liangliang Village, and some tea gardens are aging, low -yield and inefficient. Last year, Huiwan Town used the village as a pilot to build the county's first smart ecological tea garden.

"Laying more than 20,000 meters of irrigation pipe network, setting up 2500 meters of transportation orbit, equipped with 10 unit rail transport aircraft, and installation of more than 300 mosquito -extinguishing lamps and other infrastructure to ensure the green ecology of the growth environment of the tea leaves. Observe and record the growth of tea, the soil and meteorological monitoring equipment automatically collect environmental data, return the platform system in real time, and realize the wisdom of the tea garden management. "Peng Jun, secretary of the Party Committee of Huiwan Town, introduced that managers can monitor through platform data analysis and monitor , Regulate the growth of tea, predict the picking and insect conditions, and timely start soil and water and fertilizer management. There is also a retrospective system for the smart tea garden platform, which tracks all aspects of tea production throughout the process to make consumers more assured.

It is reported that after the reconstruction of the tea garden of Liangliang Village, the average output value of the acre will increase from about 1,000 yuan to 5,000 yuan, an increase of 4 times.

"Develop the tea industry, the tea garden is the foundation, the core, and the bottom gas." The relevant person in charge of the Agricultural and Rural Bureau of Shiyan City introduced that the city has nearly eight of the 879,000 mu of tea gardens, and nearly eight have become tea seeds in tea seeds and local group tea gardens. Planning, low standards for construction, and lagging support facilities, some of the tea gardens built before the 1990s, long age and poor management, and nearly 200,000 acres were built before the 1970s, and needed to be renovated.

The level of management technology and standards of tea gardens are uneven, resulting in different soil boards, shot structures, and tea trees in different heights. In 2021, the average yield of Shiyan Tea Garden was only 34 kilograms per acre, while the average value of the province was 76 kg per mu.

At present, Shiyan plans to renovate 100,000 acres of tea gardens each year, focusing on changing gardens, soil changes, trees, and management to achieve mechanization and refinement of management, and improve the average benefits of acres. In the first five months of this year, the city's new mechanized tea garden was added 30,000 acres, reducing management costs by more than 60%.

Introduce leading enterprises, "catfish effect" activates the market

In the Ma'an Expressway, the Zhushan toll station is out of the Zhushan toll station. This is the bamboo tea industry park.

Industrial Park is a key investment project in cooperation between Zhushan County and Xiao's Tea Industry Group Co., Ltd., covering an area of ​​38.5 acres, including tea production workshops, comprehensive buildings, reception centers, etc., investing about 100 million yuan. At present, the main structure of the project has been completed and entered the decoration stage. It is planned to be put into production in September.

The Xiao Group is headquartered in Yichang. It has 2 well -known Chinese trademarks and 3 provincial famous trademarks. The comprehensive strength has been listed in the top ten in the Chinese tea industry for 11 consecutive years. Supporting services are "key countries of agricultural industrialization", "National Agricultural Product Processing Demonstration Enterprise" and "National High -tech Enterprise".

There are nearly 300,000 acres of tea gardens in Zhushan. The tea has excellent quality and stable output.

"Zhushan Tea is good, the Xiao Group has technical and sales channels, and the two parties will be together." Wang Xingming, deputy director of the Tea Industry Office of Zhushan County, introduced that the bamboo tea industry park uses the tea intelligent clean production line developed by the Xiao Group. Dripping and cleaning, automatically entering the process of killing youths, twisting, drying, and incense.

Taking the Xiao Group as the leader, Zhushan will integrate the county's tea industry resources, set up an industrial alliance, and make articles around the construction of tea gardens, product research and development, and deep processing to promote "leading enterprises to make bigger and stronger, small and medium -sized enterprises to do fine." Wang Xingming introduced that the first batch of 40 tea companies have joined the alliance.

"In the past, it was serious to fight alone and in the inside. Now everyone has developed a group and strives to let Zhushan tea go out." Said the person in charge of a Zhushan tea company.

According to the relevant person in charge of Shiyan Agricultural and Rural Bureau, there are more than 300 tea in the city, only one national leading enterprise, and only 12 provincial leading enterprises. The size and influence of leading enterprises are weak and the radiation driving capacity is not strong. "The lack of 'leading geese' -type enterprise has made their own internal industry, and the market awareness is not strong, and homogeneous competition is common." At present, the counties and cities such as Zhuxi, Fangxian, Danjiangkou are actively cultivating and introducing leading enterprises Essence "Leading enterprises join, enrich product types, extend the industrial chain, and can also produce 'catfish effects', adding vitality to the development of Shiyan tea industry." The relevant person in charge of the Municipal Agricultural and Rural Bureau said.

Create a public brand and crack the "Three Difficulties"

"Selling faster and going further." Speaking of changes brought about by using the "Wudang Mountain Tea" trademark, Liu Mansong, director of the State -owned Zhuxi Comprehensive Farm, gave a thumbs up.

This farm has 3,000 acres of tea gardens. It used to use its own brand "Xiwu Sword Tea" before, and the market is limited to the province and even the city. "The brand is not ringing, and it can only be sold and introduced by stores." Liu Mandong said that last year, the sales income of farm tea was only 1.67 million yuan.

In January of this year, 76 Shiyan tea companies may authorize the use of the "Wudang Mountain Tea" trademark, and the state -owned Zhuxi Comprehensive Farm ranked among them.

The change followed. "Previously, the spring tea management in the first season, it did not organize production in summer. Since using the" Wudang Mountain Tea "trademark, the tea is not inventory, and how much summer tea is sold." Liu Mandong introduced that in the first half of this year, the sales of farm tea have exceeded 200 10,000 yuan, expected to reach 3 million yuan throughout the year.

According to the relevant person in charge of Shiyan Agricultural and Rural Bureau, the city joined the Zhuxi Dragon King, Zhushan Shengshui, Xingmeng, Fangxian Shengzhen, Zhangwan Mother Wild, Puyang Cheng, Danjiangkou Shenghe, Wudang Mountain Eight Immortals, etc. The first -line tea company formulates the management measures of the "Wudang Mountain Tea" brand authorization, production technical regulations and product quality standards, and strive to create a regional public brand.

At present, the city has authorized the use of 115 trademark companies in Wudang Mountain Tea. In 2022, the value evaluation report of the public brand value of China Tea Area shows that the "Wudang Mountain Tea" brand is worth 3.359 billion yuan, ranking among the forefront of our province.

On July 9th, in the "Wudang Mountain Tea" Forum on the spot, the tea outer packaging of Dragon King and Shengshui and other companies, awakened the word "Wudang Mountain Tea". "At present, it is a dual brand operating model, that is, 'Wudang Mountain Tea+Corporate Trademark'." The relevant person in charge of the Municipal Agricultural and Rural Bureau introduced that the city is establishing a quality traceable system to strengthen raw materials, semi -finished products, finished products, and implement "one thing, one thing, one thing, one thing, one thing, one thing, one thing, one thing, one thing, one thing, Code, uniformly identified, standard, quality, unified publicity.

Yu Shenglin, chairman of Shiyan Mother Wild Tea Cooperative, said that there is a "three dilemma" in the development of Shiyan tea industry. Tea picking difficulties: Tea picking is seasonal labor and lacks stable labor; tea speculation difficulties: different standards, stagnant craftsmanship; difficulty in selling tea: squeezing each other between peers. He believes that public brands in construction areas are a powerful way to solve the "Three Difficulties". Formulate industry standards, encourage the research and development of new technologies, new processes, and new products; the leading enterprise is responsible for strict management and control of the brand. Enterprises with high quality and standards can be shortlisted, and resolutely eliminate the standards. "Grasp the quality of the product, enhance the value of the brand, and open the sales. The benefits go up, and the problems of tea collection and tea are naturally solved."

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