Popularity recovery business upgrade -look at the new power of consumption from the pedestrian street

Xinhua News Agency, Beijing, July 14th.

Xinhua News Agency reporter

As an important carrier of urban consumption, Pedestrian Street plays an important role in releasing consumption potential, improving supply quality, and expanding domestic demand. Recently, the reporter went to many places to investigate and develop it. With the launch of a series of consumer policies, the traffic traffic has gradually increased. The upgrading and development of the walking street business model also injects new forces into consumption recovery.

Offline business popularity rises

At 7 o'clock in the morning, on the pedestrian street of Nanjing Road, Shanghai, the "old -fashioned" Xinya Cantonese Restaurant began a new day of business.

"On the first day of our restoration of the food, 10 private rooms were ordered to book 8." Cai Mengyun, the dining director of the Xinya Cantonese Stroke Museum, said that on the basis of doing a good job of preventing and controlling the epidemic, the current tables that can be used for food can only be usually food. About 60%, but the return of popularity still makes the enterprise full of confidence.

In Wangfujing Pedestrian Street in Beijing, the blocks of "deserted" because of the epidemic and other factors are lively. "At present, our passenger flow has returned to about 60 % of the normal level." Lan Yi, assistant to the general manager of the Beijing Wangfujing Department Store Building, told reporters that recently the malls have launched a series of consumer -promoting activities, which is expected to further drive the flow of passenger flow.

Cultural tourism "big gift package", consumer vouchers "family buckets", new energy vehicles "replaced with old" ... For a period of time, in terms of influence such as uncertainties such as epidemic situation, in many places, we have introduced a package of measures to stabilize the basic consumption basis. Speed ​​up online and offline consumption organic integration.

With the support of a series of policies and measures, the popularity of multi -local offline business has rebounded. "Since June, the average daily traffic of Jianghan Road surpassed the same period last year." Ye Fang, deputy director of the comprehensive service center of Jianghan Road Pedestrian District, Wuhan City, said. "Practical".

New business format promotes consumption potential release

A variety of children's tide play, children's amusement park that can rotate Trojan ... In the HAMLEYS Beijing Wangfujing Department Store Store, which covers an area of ​​more than 8,000 square meters, children's amusement and children's retail comprehensive children's shopping and leisure areas are for customers. Bring a new immersive consumer experience.

"In order to conform to the trend of consumption upgrade, in the past two years, we have actively introduced various immersive and social new consumption formats, and attracted more young consumers to experience punch cards by creating cultural IP." Lan Yi said.

Song Xu, director of the Wangfujing Regional Management Committee, introduced that Wangfujing Commercial District also vigorously developed the "first store economy" to continuously adapt to new consumer needs. Since the beginning of this year, there have been a total of 21 first -class stores and flagship stores, covering a variety of business scenarios such as catering, retail, leisure and entertainment. The neighborhood also actively creates an online consumption platform to stimulate the vitality of "cloud shopping".

"With the rise of online shopping, people's consumption habits and scenes have also changed." According to Liu Gang, general manager of the Wuhan Center Department Store Building of Zhongbai Group, through the transformation and upgrading and optimization of the format structure, the number of retail merchants to the number of retail merchants to 30%, experienced interactive business business increased to 70%, and the overall passenger flow increased by 20%before transformation.

In addition to the business format, the application of technologies such as the Internet of Things, 5G, artificial intelligence, and big data is also embedded in the "smart" core for more pedestrian streets.

On the Passenger Stream Data Platform of the Comprehensive Service Center of Jianghan Road Pedestrian District, information such as passenger traffic, customer source distribution, and user portraits on the day clearly seemed to be on the big screen. According to the service center staff, by analyzing the data, you can guide the pedestrian merchants to organize marketing activities in a targeted manner, enhance the conversion effect of the peak period of passenger flow, and achieve more accurate format adjustment and service management.

Create a new business card for urban consumption

The former Hubei Salt Industry Building, which is close to the Jianghanguan Museum, has become a No. 1 art center of Jianghan Road, and the talk show and other programs are staged hot; the former site of Wynn Bank introduces international high -end art hotels and has become a popular online celebrity punching place ... Walking on stroll ... On the streets of Jianghan Road, the cultural connotation carried by historical buildings is coexisting with the new format, glowing with a new era.

"In order to highlight the historical and cultural characteristics of Jianghan Road and the cultural characteristics of Wuhan regional, we adopt the 'first floor of the first floor of the architectural style, street landscape, night scene lighting." The principle of the old recovery and the old combines commercial transformation and historical context.

In Xi'an, the Qinqiang culture, the Qinqiang performing arts, the old -fashioned food, and the new retail of Guo Chao, the cultural blocks of the new retail, have become the "new favorite of friends" for young people. Yu Yajun, deputy director of Xi'an Culture and Tourism Bureau, introduced that the third "Changan Night · My Night" Night Tour Carnival event launched in Xi'an in June, recommending 14 night tour lines and 20 night special cultural tourism consumption space for the citizens , A unique night tourism brand has been formed.

In Song Xu's view, Pedestrian Street is not only an important consumer carrier, but also a business card that shows urban culture. "In the future, we will rely on historical and cultural resources such as the National Pioneer Theater, Wangfujing Bookstore and other historical and cultural resources to further improve the transformation of pedestrian streets, enhance the cultural atmosphere and artistic atmosphere, and build Wangfujing Pedestrian Street as a new window for urban consumption and cultural exchanges."

A spokesman for the Ministry of Commerce, Shu Jingsing, said that it is necessary to accelerate the cultivation and construction of international consumer cities, continue to promote the high -quality development of pedestrian streets, coordinate the establishment of smart business districts and smart store demonstrations, and accelerate the construction of a one -minute clock to enhance urban consumption.(Reporter Wang Yuxiao, Xiong Qi, Zhou Rui, Li Yanan) [Editor in charge: Zhou Chuqing]

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