Quanzhou officially launched the "micro exhibition" of foreign trade "micro exhibitions", please come in "Home Door" to run the exhibition
Author:Fujian Business Time:2022.07.14
Under the influence of the epidemic, the enterprise could not come out and the customers could not get in. More and more foreign trade enterprises feel that orders have a tendency to decrease. Stabilizing orders is the biggest wish of foreign trade enterprises. How to help foreign trade enterprises to protect orders, add orders, and expand the market through the strength of the group? Quanzhou, a foreign trade city, is writing his answer.
Recently, as one of the "Quanzhou Youpin Digital Project" project, Quanzhou officially launched a series of special series of "micro exhibitions" of foreign trade, the innovation exhibition format, invited the foreign buyer team to come in, the organizer's bags to explain the bag, the buyer saw the seeers seeing People see the factory. Seize the flexible and focused characteristics of the "micro exhibition", show Quanzhou Youpin's supply chain advantage to foreign companies, effectively promote orders, and help foreign trade companies to achieve brand out of the sea and quality.
Please come in "Home Door" to do the exhibition
The epidemic should be defended, the economy must be stable, and development must be safe. Under the normalization of the epidemic prevention and control, how far is foreign trade enterprises from an international exhibition? The answer is: just at the "door of the house"!
On July 13th, a small foreign trade supply and mining matchmaker held in Quanzhou City was particularly popular. The government came forward to invite the overseas purchaser team to Quanzhou. The docking effect is unexpected.
It is more convenient for foreign procurement groups to negotiate in the factory in Quanzhou
This morning, the 2022 Quanzhou Foreign Trade Conservation Conservation Conference and Microteter Conference held at the Haisipia Hotel have not officially started. The enthusiastic overseas buyers have already communicated with the supply companies exhibited. Local manufacturers such as 41 shoe and clothing, food, walkie -talkies, and sanitary products from Quanzhou brought their own "fist" products to negotiate with 22 buyers from Russia, Morocco, Yemen and other countries and regions. Different from the traditional foreign trade exhibition, these buyers' teams are not simply shopping, but with strong procurement needs and are prepared.
Asiyat is a buyer from Russia that she has a children's clothing company in Guangzhou. If it wasn't for the concentration of the purchasing group, she might not come to Quanzhou herself. "This is the first time I have come to Quanzhou. I only make clothing now, but I still want to expand to the shoe field, especially children's shoes. This exhibition not only shows the products I am interested in, but also show many industries." ASIYAT suffered. Without the opportunity to dock and go deep into an industrial belt like Quanzhou, it is difficult for a buyer to find multiple high -quality suppliers at the same time. It is Quanzhou's products and category advantages that attracted many buyers like ASIYAT to the production area. She said that through the on -site docking, she has talked with several suppliers. Such exhibition methods are very efficient.
According to the relevant person in charge of the Quanzhou Commerce Bureau, most of the purchasing group invited by the Foreign Trade Conferry Conferry Conference comes from Russia, including well -known retail groups such as the Russian X5 Retail Group and Belle COSE of Russia. Chen Jingyuan, the person in charge of the China Purchasing Group of X5 Retail Group, introduced that in 2021, the Group's sales reached 220.3 billion yuan (RMB), and the group had formed a supermarket brand matrix to have online and offline operation capabilities. "More Russia's purchasing demand has shifted to China, and there will be more room for cooperation in the future." Chen Jingyuan said.
Manufacturer's "Home Door" will save time and effort and effort to save time and effort
Due to the epidemic, most domestic enterprises have not participated in the exhibition abroad for two or three years. At the same time, the number of foreign participants at large domestic foreign trade exhibitions is also shrinking. In particular, due to the influence of the epidemic, since March of this year, my country's foreign trade enterprises have been discouraged by foreign trade companies to negotiate overseas business negotiations, and the exhibition on the spot is basically in a state of stopping. It is more difficult for enterprises to expand new customers than ever.
For the first time at the "door", the manufacturer was also very excited. The participating staff of Quanzhou Tianjiao Women and Child Health Products Co., Ltd. revealed that it has not participated in exhibitions that have participated in foreign participation in the province since the epidemic. This is the first time. Due to the limited number of suppliers and buyers participating in the exhibitors, each merchant consultation is particularly careful, and it is easier to achieve actual transactions than the Sa -type exhibition.
Xu Chuancong, the person in charge of the exhibition of Kaixin Textile Technology Co., Ltd. from Shishi, also recognized the "micro exhibition" model. "Previously, they all went out to find customers. Go to the factory to see other products and help customers understand the strength of the company. The order reaching rate will definitely be higher. "
The government helps enterprises to rescue and hold a foreign trade docking meeting at the "door of the house". Come in, it is not only to help the enterprise "steady orders, drum confidence", but also "explore the new road and show the image." It is a new way for foreign trade enterprises to expand the market and increase orders. The overall image and cluster advantage of Quanzhou Youpin.
Part of the buyers at the docking meeting already have a considerable "cargo" awareness and ability. , Quanzhou has unique advantages in the industries such as textile clothing, shoes, food, home furniture products. When these buyers take the "camera" into large and small factories, in the future, the imagination space of the big IP of Quanzhou Youpin to go to sea in the sea will be. There is no limited edition, or it will become a new track for Quanzhou Foreign Trade to create an upgraded version.
Innovation office exhibition, heavy effective Quanzhou Youpin again goes to sea
Faced with multiple dilemmas in foreign trade enterprises, Quanzhou took the initiative to take the initiative to help enterprises guarantee orders, add orders, and expand the market, and guide enterprises to break the bureau from the inside and outside! In June of this year, since Quanzhou launched the "Love Quanzhou · Da Yue Shopping" to promote consumption and Quanzhou Youpin Digital Engineering Series, in order to cope with the development trend of complex and severe foreign trade exports, the Quanzhou Commercial Bureau has actively organized the 2022 Quanzhou Foreign Trade Supply and Mailing Meeting Meeting Guide enterprises to better dissolve the impact of foreign trade orders at home and abroad, and diversify international markets such as Russia and RCEP.
Online, the Quanzhou Commercial Bureau leads the organizational organizational series of 2022 Quanzhou Foreign Trade Cloud Exhibition, closely combined with Quanzhou Foreign Trade Export advantageous industrial cluster, and conducts online docking negotiations with real procurement intentions through online channels to promote the implementation of foreign trade orders clouds purchase. In the first half of the year, Quanzhou's home crafts gifts and RCEP special sessions brought together nearly 200 high -quality enterprises. The trendy products on the platform were more than 110,000, attracting nearly 150,000 purchases to gather in the clouds, 75 online docking meetings, and the amount of inquiry. More than 70,000 times, the intention order is 16 million US dollars.
Offline, Quanzhou actively created a new model of the "micro exhibition" and invited the purchasing group to the place of production. After trying to enter the foreign procurement group for the first time on July 13, on July 15th, Quanzhou will also hold a special docking meeting of light industry products. At that time Quanzhou Decai, Shun Tong Art Products, Nanyang Art Products, Hongsheng Group and other 50 Quanzhou foreign trade export manufacturers face -to -face negotiation and docking. In the second half of this year, the special docking meeting of fashion products and engineering machinery automobile accessories will also be held one after another.
Next, Quanzhou will form a normalized mechanism of the "micro exhibition" of foreign trade, make full use of the "small and fine" advantages of the special docking meeting, to do a result of one game, and to reach a group of people to bring out a batch of goods The effect of helping companies can truly achieve orders and increase benefits, and then promote Quanzhou Youpin to go to the sea.
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