2 months of 40 games!From July to August, Qingdao will hold a number of key points such as high-level forums and beer festivals such as RCEP Economic and Trade Cooperation.

In the 40 events of 2 months, the Qingdao Convention Exhibition Industry recovered "densely fixed file"

From July-August, key exhibitions such as RCEP Economic and Trade Cooperation, Qingdao China Fortune Forum, Qingdao International Beer Festival and other key exhibitions will be held.

On June 19, the theme exhibition of multinational companies and the Chinese theme exhibition was held at the Sea Baying Hall and outdoor of the Qingdao International Conference Center.

Qingdao Exhibition is strong and tough

40 exhibitions are "densely fixed"

From July to August, Qingdao will successively host the China (Qingdao) International Food Expo, Qingdao International Machine Tool Show, Asia Pacific (Qingdao) Smart Equipment Expo, RCEP Economic and Trade Cooperation High-level Forum, Qingdao International Copyright Fair, China (Qingdao) cross-border e-commerce Expo, Qingdao China Wealth Forum, Qingdao International Beer Festival and other key exhibitions

The leader exhibition "is ready to go"

This year, a number of industry leaders will appear in Qingdao. For example, China International Pharmaceuticals and Pharmaceutical Fair, China International Meat Industry Exhibition, China Retail Industry Fair, including three national industry leading exhibitions, and the second domestic high -end wine exhibition, LV Qingdao first exhibition, etc.

Inquiring about "recruiting big and attracting strong"

In accordance with the planning of the city's convention and exhibition industry chain, highlighting "recruiting and attracting strong, recruiting new and attracting excellence" will be highlighted. Next, we will focus on the promotion of the National Sugar and Wine Club, China Sports Fair, ISF China (Shanghai) International Transnational Procurement Conference, Chinese Medical Equipment, Chinese Medical Equipment 10 major conferences and exhibitions with international influence and industry influence, including the conference

On June 10, the 2022 Qingdao · Global Investment venture capital conference was held, and a number of key projects were signed and settled.

On June 21, on the occasion of the 3rd multinational company leader Qingdao Summit to end, the opening of the Qingdao Forum of the 2022 East Asian Marine Cooperation Platform was opened. One day later, the 21st Qingdao International Auto Show appeared. Tour back, the 2022 Qingdao · Global Investment Flowing Investment Congress was successfully held on June 10 ... In the context of scientific policies to prevent and control the epidemic, the exhibition industry in Qingdao will be restored in an orderly manner.

Since the beginning of a new round of epidemic, the schedule of the Qingdao offline exhibition has been "stopped and stopped", and it was not until June that there was a certain monthly arrangement. According to statistics from the Municipal Trade Council, in June, the city held a total of 22 exhibition activities, with a total area of ​​about 210,000 square meters. From July to August, it is expected that more than 40 exhibition activities will be held, with a total area of ​​386,000 square meters. The quantity and scale are basically the same as the same period last year; the number of main entities in the city's conventions and exhibition markets increased steadily. In the context of the extension or cancellation of many key exhibitions in the same period in the country, Qingdao's exhibition industry can stand up to pressure and show strong toughness, which is not easy.

The Qingdao Forum, 2022 East Asian Marine Cooperation Platform held from June 21st to 23rd, attracted many heavyweight guests to participate.

For cities, the recovery of the exhibition industry not only benefits the industry itself, but also an important node and platform for linking the "dual cycle". It is an indispensable link for the industry chain, supply chain, and value chain. "The epidemic should be defended, the economy must be stabilized, and the development is safe." Recently, the densely fixed file of the Qingdao exhibition activities not only carries the expectations of the exhibition practitioners, but also inject more confidence and vitality into the economic market in the second half of the year. Essence

On June 21, the 2022 East Asian Oceanic Expo opened in the New District of the West Coast.

The front service "grab" the market back to the market

At present, go all out to accelerate the recovery and revival of the exhibition economy, "grab" the lost time, and make up the losses caused by the epidemic, which is the urgent desire for all industry practitioners. "Robbing" time means "ultra -conventional" state. It is necessary to plan in advance, serve in advance, and seize the opportunity.

Recently, Chai Zhen, head of the marketing department of Qingdao Guoxin Association Hotel Development Co., Ltd., was busy but excited. The 6th China High -end Wine Exhibition has just "official announcement" and will be held at the Qingdao International Convention and Exhibition Center from August 6th to 8th. "The China Wine Exhibition will attract more than 1,500 exhibitors across the country to bring over 10,000 products to the exhibition. It was held once in Qingdao in 2020. This return is inseparable from the active service and policy guarantee of Qingdao."

According to Chai Zhen, the China Wine Exhibition has grown rapidly with online promotion and drainage offline exhibition models. It has become the second -ranked alcohol exhibition in China. It is a benchmark case for the new convention and exhibition trend in recent years. Despite the complexity and change of the epidemic, the convention center and the China Wine Show have kept close contact. Under the guidance of the industry authority, use the exhibition empty window period to practice internal skills, innovate service methods, improve service quality, expand "exhibition+" resources, and wait for the recovery of the industry. "We continue to push the various policy information of the Qingdao convention and exhibition industry for the organizing committee.

The "Ten Articles" policy in Chai Zhenkou is the "10 Policies for the Development of the Qingdao Promotion Association's Exhibition Industry" issued by the Qingdao Promotion Association earlier this year. The policy was included in the first batch of high -quality development policy packages in Qingdao in 2022. Compared with previous policies, the new policy of "Ten Articles" has reduced the subsidy threshold, expanded the scope of support, increased the subsidy quota, added the terms of digital exhibitions, green exhibitions and capital operations, and talent introduction. Competitiveness and attractiveness.

On June 22, the 2022 Qingdao International Auto Show opened at the Qingdao International Convention and Exhibition Center.

Affected by the epidemic, this year's multiple exhibition activities were postponed or canceled. The business reduction, revenue, and talent loss of exhibition companies were facing tremendous pressure on survival. "When the more economic pressure is under pressure, the more the government and the enterprise are needed, the more difficult for the government and enterprises." The relevant person in charge of the Municipal Trade Promotion Association said that according to the "10 Policies of the Development of the Qingdao Promotion Association's Exhibition Industry", the Municipal Trade Association and the Municipal Finance Bureau jointly formulated the " "Ten Rules for the Development of the Exhibition Industry of Qingdao Promotion Association" gives support to "real gold and silver" to exhibition projects that meet certain conditions. In order to promote the innovation and development of enterprises and guide enterprises to practice internal skills, the Municipal Trade Promotion Association actively visited the investigation, and went deep into 73 convention and exhibition enterprises to send policies, listening to their hearts, asking needs, and solving problems. The city's epidemic headquarters held an expert review meeting and organized reinstate drills to promote a series of exhibitions in the West Coast New District, Laoshan District, and high -tech zones. At the same time, actively press the subsidy fund to issue the "fast -forward key". Accelerate work progress, complete the 2022 convention and exhibition special fund budget work, carry out the performance self -assessment and third -party evaluation of the 2021 conference exhibition project, and organize the application for subsidy project review meeting in the fourth quarter of 2021, so that the enterprise gets subsidies for half a year in advance, for the exhibition enterprise The epidemic is difficult to get off the charcoal in the snow.

The integration of service exhibition in service overall situation

The end of the epidemic is that the economy repeatedly presses the "pause keys". The biggest difficulty of recovery and restart is to rebuild and prosper the market between enterprises. The exhibition is a gathering place for market information and the vane of corporate needs, and has a unique way to solve problems. The first -to -focus on the exhibition event is particularly critical to stabilize the economy.

On the morning of July 13, the first RCEP International Food and Beverage Digital Expo opened at the Qingdao International Conference Center.

"The principle of arranging the exhibition this year is to serve 24 industrial chains to help revitalize the real economy." The person in charge of the Municipal Council of the Municipal Council of the Municipal Council said that in July and August, Qingdao will successively host the China (Qingdao) International Food Expo and Qingdao International Machine Tools. Exhibition, Asia -Pacific (Qingdao) Intelligent Equipment Expo, RCEP Economic and Trade Cooperation High -level Forum, Qingdao International Copyright Fair, China (Qingdao) Cross -border E -commerce Expo, Qingdao China Wealth Forum, Qingdao International Beer Festival and other key exhibitions. During these exhibitions, there will be a series of "stable economy and consumption" activities for the benefit enterprises to promote upstream and downstream exchanges, integration, and development of the industrial chain.

In addition, a number of industry leaders will appear in Qingdao this year. For example, China International Medical Materials and Pharmaceutical Fair, China International Meat Industry Exhibition, China Retail Industry Expo, including three national industry leaders, as well as the second domestic high -end wine exhibition, LV Qingdao first exhibition, etc.

In fact, for professional exhibitions with industry influence, in addition to service quality and policy guarantee, whether there is a strong industrial foundation for cooperative cities is also an important factor in the exhibition organizer. From the perspective of the Organizing Committee of the China High -end Wine Exhibition, Tsinghua Brewery Group is a world -renowned Qingdao iconic enterprise. Beer in Qingdao has become an advantageous industry and the most valuable city IP. It has been held in the 31st Qingdao International Beer Festival. East China Wine, a subsidiary of Qingdao Beverage Group, is also one of the "Top 500 Chinese Brands". Among the 24 key industry chains in Qingdao, both companies have appeared on the main list of the food and beverage industry chain. The wine industry is the advantageous industry of Qingdao. Due to the leading enterprise, there are many upstream and downstream companies gathering. The China Wine Exhibition comes to Qingdao. , Help dealers choose the most valuable and high -quality products.

Pay more attention to serving the overall economic situation and pay more attention to the integration and development of production exhibitions. From the perspective of the relevant person in charge of the Municipal Trade Council, focusing on the introduction of key industrial chain projects and enhancing external thrust is the "good government" that firmly strengthen the business of market entities and help enterprises to maintain toughness and vitality.

In response to the 24 industrial chains in our city and planning around the industrial chain planning, the Municipal Council has established a linkage mechanism for the China Convention and Exhibitors Association, enterprises and 24 industrial chain main enterprises and industry associations to enrich the database of discussing and landing projects. Form a batch of collection of information, talk about a batch, sign a batch, and settle in a batch of benign work promotion mechanisms. According to the planning industry chain plan, highlighting the "recruiting and attracting strong, recruiting new and attracting excellence", next will focus on tracking and promoting the National Sugar and Wine Club, China Sports Expo, ISF China (Shanghai) International Transnational Procurement Conference, China Medical Equipment Conference, etc. 10 major conventions with international influence and industry influence. The continuous influx of new enterprises and new projects will surging new kinetic energy for the innovation and development of Qingdao Convention and Exhibition Industry.

Chain development focuses on high -end

The exhibition industry is the "booster" of economic growth, the "catalyst" of the industrial transformation, and the "accelerator" of urban international energy level improvement. Essence The holding of high -energy -level exhibitions and the high -quality development of the city's economy are the "two -way go".

At present, Qingdao will vigorously develop the seven major modern service industry chains in the three -year action plan to accelerate the development of the real economy, and propose to develop modern finance, modern logistics, modern commerce, software and information services, science and technology services, cultural tourism The convention and exhibition industry can construct the city's modern industrial system with 24 key industrial chains composed of "advanced manufacturing + modern service industry". The action guide of the convention and exhibition industry is the "Three -Year Action Plan for the High -quality Development of the Qingdao Municipal Convention and Exhibition Industry Chain" by the Municipal Council for the Municipal Council. The "Plan" clarifies the exhibition industry map, investment list, project list and support platform, and comprehensively stimulates the vitality of the upper, middle and lower reaches of the conference. In the case of uniform statistical methods and standards in the domestic exhibition industry chain, it takes the initiative to develop and innovate, and initially establish a statistical system for the convention and exhibition industry chain income to provide data support for leading and promoting the high -quality development of the convention and exhibition industry. In accordance with the principles of classification and classification, 72 exhibition activities were selected throughout the year, and the "backbone" and "head geese" formed the city's convention and exhibition activities.

In terms of the introduction of exhibition enterprises, the cultivation and introduction of enterprises in the rules are increased. After the introduction of 31 conferences, Xinqiao Convention Exhibition, Shanghai Miaowen International Convention and Exhibition, and other well -known domestic and foreign conventions and exhibition companies have settled in our city, the current multinational company and the Chinese theme exhibition company and the China Wine Exhibition Organizing Committee have confirmed that they will set up points in Qingdao. company. The development path of Qingdao Convention and Exhibition Industry, which has helped industrial energy levels and enlarged the value of industrial promotion exhibitions with exhibitions, will go wider and wider.

A convention exhibition is a platform to gather high -end resources. Just like the three consecutive multinational company leaders of the Qingdao Summit, which continued to interpret the wonderful story of multinational companies to choose Shandong and rooted in Qingdao. If the timeline is stretched again, it can be seen more clearly that in recent years, more and more "world -class" and "national name" events have joined hands with Qingdao to make Qingdao's "international" label more and more vivid.

Under the new development pattern of "dual -cycle", the international and high -energy conference exhibitions carry the vision of openness and development in Qingdao. These high -level openings have gathered the city's high -quality open element resources for this city, and gives Qingdao an important positioning for the world. In this sense, accelerate the development and transformation and upgrading of the exhibition industry, create a stable, friendly and efficient development environment, let more market entities take root here, and let more exhibitors get close to far away. The strength of the strength must be tough for a long time. (Qingdao Daily/Guanhai Journalist Liu Lanxing)

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