The e -commerce version of "China on the Tip of the Tongue" is online!"Finding Fresh China Good Agricultural Cargo" public welfare agricultural activities launched

"The fruit of the" Good Agricultural "is high, and the price is fair! The Dongkui bayberry I bought has finished eating. I bought a lot of Xianju Yangmei at home. She said, "If you want to eat it, you can eat it on the origin of the origin. The fruits on the Pinduoduo are all available, which is very fresh."

The vigorous development of e -commerce has expanded the sales radius of agricultural products. In the past, only seasonal fruits that could only be sold locally and surrounding were across the layers of distribution through e -commerce platforms such as Pinduoduo, and to the dining table from the place of production. In fact, fresh fruits are the largest categories of agricultural e -commerce.

In this context, on July 13, Pinduoduo and the "Finding Fresh China Good Agricultural Permit" public welfare agricultural activities jointly planned by Pinduoduo and Farmers Daily launched in Beijing. Capability, promote the healthy development of the industry, promote the stable income of farmers, and help rural revitalization.

Eat at the season and catch the sense of ritual in the bones of the people

The turbulent waves are coming, cherry, cantaloupe, watermelon, dragon fruit ... A large number of current currently good agricultural goods are on the shelves such as Puoduo, and take the e -commerce "flying" and fly from the treetops field to our tongue.

The ancients said that they should eat time and taste. Eating in the season and season is a custom of thousands of years, and it is also a sense of rituals that Chinese have passed on to this day. From ancient times to the present, the times are changing, and what is unchanged is our expectations of fresh and fresh food. Not only are you full of eating and happiness. With the booming development of e -commerce, more and more food has begun to look at the new e -commerce platform represented by Pinduoduo as a fresh paradise.

At the beginning of the year to fight for the New Year's goods, the Dandong East Strawberry and Wuming Wowati of Guangxi were indispensable. The love of Yanliang sweet melon and the Weifang Yangjiao honey in Shandong, the loved melon, must be fighting; Delivery, Zhejiang Zhoushan barracuda, yellow, belt, 鲳, Jiangsu hairy crab, Sichuan Pujiang kiwi, Hui Pomegranate, Shandong Zhanhua winter dates, Yunnan Shilin ginseng fruit ... all kinds of delicious turn online, the hand -to -order hand could not stop.

In the winter where everything is closed, the two largest fruits categories of apples and citrus in the market share are long overdue. , Sichuan Danbian Jelly Orange and other characteristic landmark products have their own fans on Pinduoduo; in addition to the fruits, there are Shandong Rizhao Gold Squid, Octopus Fish, Jilin Chagan Lake Fish, Gansu Yongchang Lamb ... spell.

"In recent years, in the context of consumption upgrades, the tradition of eating is going on, and consumers are fighting for agricultural products. Demand can be summarized as two categories: eaten because of the place, and because of the time. The former explains the importance of the place of origin, and the latter illustrates the key significance of the season.

▲ In order to ensure fresh fruits, around 4 am, the big cherry in Zhanggezhuang Town, Yantai City, Shandong Province has been picked, and now picks up and runs with time. Photography Xue Tong

Good agricultural goods must not only be produced, but also sell them

Xianju's "Xian" fruit, eats a fresh character. "Yang Mei can't hold it. The water vapor that has been raised in the early morning and the sweetness brought by the daylight will be the best." Guo Shuai, a new farmer in Xianju, Zhejiang, understands the hearts of the food. The cold wind blows into the refrigerator, and is immediately packaged to enter the transportation chain to maintain the "immortal" gas and "fresh" taste. Guarantee bayberry's fresh taste. "

▲ The geographical and climate advantages of Xianju in Zhejiang have created the beauty, sweetness, large, and small nuclear in the color of Xianju bayberry. A lot of good agricultural goods visited the "hot search protagonist", and Xianju Yangmeian went to the country. Photography Naomi

Today's consumers are more and more concerned about seasonal, origin and other information, but many times, buying fresh and good agricultural goods is not easy. As a new e -commerce platform that starts with agricultural goods, Pinduoduo knows consumers to find fresh pain points: Because most agricultural products are non -standard products, good goods, universal goods, and mixed goods on the market, and the quality of quality is large, existing in existence, exist The problem of charging. The phenomenon of "distinctive brand -free brands" of agricultural products is more common, especially lack of truly influential national brands, with obvious homogeneous competition. In addition, the price of agricultural and sideline products represented by hairy crabs and strawberries is high, and consumers dare not "open food".

Behind these pain points is the problem of long -term trouble in high -quality development of special agricultural products. Regional special agricultural products must not only produce, manage, and speak out, but also sell them. Yin Chengjie, deputy secretary and deputy minister of the former party group of the Ministry of Agriculture, believes that in the face of the weak influence of some high -quality agricultural products, the advantages of e -commerce, realizing production and sales docking, unblocking special agricultural product sales is an important measure to achieve high -quality agricultural products and increase farmers' income. Essence

Zhang Huarong, director of the China Green Food Development Center, said, "Farmers Daily and Pinduoduo jointly organized 'Finding Fresh China Good Agricultural Products' Campaign', carrying out public welfare public welfare public welfare for landmarks in poverty alleviation and dominant production areas, enhanced brand influence, and helped the characteristic and rich industries. Development is a good thing to benefit the people and the people, and it is of great significance. "

"Through the comprehensive plan from brand marketing to traffic support, we hope to truly choose the consumers '" good goods "for consumers, which can make consumers' one -click" tunnel and seasonal good agricultural goods; Selling good goods', creating business cards for origin, helping agricultural special origin and industrial bands to achieve win -win sales and brand sound volume. "According to Zhu Zheng, during the event, Pinduoduo will insist on" zero commissions "and" purchase+direct delivery "in agricultural products. The model of different agricultural products is formulated, the "good agricultural goods" standards are formulated, and the resources are tilted to the standards that meet the standards to enhance the value -added and premium capacity of agricultural products. ▲ New e -commerce has made Guangdong Maoming planting new vitality for more than 2,000 years. Red beans

Unblocked the fresh trip, the new e -commerce platform hopes "sugarcane two ends sweet"

With the in -depth implementation of the rural revitalization strategy, "e -commerce+agriculture" is promising. The vast number of rural areas are becoming a hot spot for investment and new growth points for consumption. Many enterprises have entered the bureau to develop, seize the opportunity, and continuously develop the agricultural product market. With a lot of fighting agricultural products, it has been connected to 16 million agricultural households and nearly 900 million consumers since its establishment. The turnover of agricultural products has maintained at a high speed. In 2020, agricultural and sideline product turnover exceeded 270 billion yuan, becoming the largest domestic agricultural product upward platform in China.

▲ Open the Pinduoduo APP, search for keywords such as "finding fresh China", "a lot of good agricultural goods", "good agricultural goods" and other keywords, you can directly reach the area, buy seasonal landmarks, and taste the freshest and most affordable good taste Essence

The screening of high -quality agricultural products to build corresponding industrial standards, strengthen regional agricultural product brand construction, and establish a regional integrated agricultural product production and marketing platform, all are the areas of Pinduoduo who have been working hard.

As a new e -commerce platform with "mud on the legs", for many years, Pinduoduo has insisted on the "zero commission" model of agricultural products to help small farmers integrate into the large market, realize "direct production and sales" through "farmland cloud", accurately meet 8.82 8.82 Consumer consumer demand for 100 million consumers can improve the value and benefits of agricultural products.

"We have long been committed to connecting with the place of origin, formulating the standards of different agricultural products categories, improving the" good agricultural goods "standards, and using traffic resources to tilt and tens of billions of subsidies to help high -quality agricultural products improve market competitiveness and expand new consumption Group. "Zhu Zheng said that in the future, Pinduoduo will explore more new standards for Chinese agricultural products, help the formation of high -quality and famous brands, allow consumers to worry about consume more high -quality agricultural products and help farmers get more benefits. I hope hopes "Sugar cane is sweet."

▲ With the help of the new e -commerce platform counterattack, Shaanxi Yanliang melon brewing is sweet industry. Photography Dou Yiming

It is understood that the "Finding Fresh China" good agricultural goods project lasts for one year, using the order as the axis to find the freshest season ingredients in the country; "Features and standards of agricultural goods; take the seminar as an opportunity to summarize the experience of agricultural product brand construction and protection, and choose to promote it to more agricultural areas. During the event, consumers opened the Pinduoduo APP and searched keywords such as "Finding Fresh China", "A lot of good agricultural goods", "good agricultural goods", etc., and they can directly reach the area, buy seasonal landmarks, and taste the freshest and most affordable. Good taste.

The style is full of Wuling Mountain, and the beautiful and delicious Enshi Prefecture. The live broadcast will be opened in the Miao Autonomous Prefecture of the Enshi Tu family in Hubei. In order to help the Wuling Mountains consolidate the results of poverty alleviation, help the high -quality agricultural products in Enshi, the designated assistance liaison group, the peasant daily newspaper, the Enshizhou People's Government, Wuhan TV station, and Pinduoduo jointly sponsored by the Ministry of Agriculture and Rural Affairs Wuling Youpin "Public Welfare Agricultural Live will be launched throughout the day on July 15. This is the first event of "Finding Fresh China Good Agricultural Goods" public welfare. The relevant person in charge of Enshi and 11 county and city governments will enter the Pinduoduo live room in turn, and promote dozens of fresh ingredients in Wuling Mountains to the national consumers. And high -quality agricultural and sideline products.

The midsummer has come. In this growing and harvest season, let us start a beautiful journey with Pinduoduo.

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