"The goods are halfway, and the exchange rate will retreat quickly when you look at the exchange rate!" The Chinese businessman experienced the depreciation of the euro personally

Zhongxin Jingwei, July 14th (Chang Tao) Influenced by factors such as the Federal Reserve's interest rate hike expectations and the slowdown of the European Central Bank's interest rate hikes, in the past year, the euro has rapidly depreciated, until recently, the euro exchange rate against the US dollar fell to 1.

In an interview with a reporter from Ouhua merchants accepted a reporter from Zhongxin Jingwei, he personally experienced the "cold current" brought by the depreciation of the euro. "It can be described as a huge loss, and Chinese businessmen are trying to get out of the predicament." On the evening of the 13th of Beijing time, Jin Shaojie, president of the French Chinese Clothing Industry General Chamber of Commerce, said in an interview with China New Jingwei reporters.

Raising price or insurance sales volume

Jin Shaojie described the sharp depreciation of the euro in this round to "worsening the snow". "In the past three years, affected by the epidemic, the French businessmen have faced tremendous pressure. The recent depreciation of the euro has created unprecedented trouble. Some Chinese businessmen engaged in international trade have lost huge losses." Jin Shaojie said.

The depreciation of the euro means that the euro of the same face can be exchanged for foreign exchange decreases, and the price is equivalent to the high price of imported goods.

For Chinese merchants engaged in imported business, this means that the cost of goods is higher and the price is lower, and the profit space is further compressed.

Jin Shaojie said: "As far as I know, there are about 10%of Chinese businessmen who do imported business in China. This is actually the net profit (rate) of many Chinese businessmen, so I use the losses to describe it."

Dong An, the president of the Federation of Fellowship of the Fujian Township in Germany, said in an interview with a reporter from the Sino -Singapore Jingwei that the depreciation of the euro is more direct and more obvious to Chinese businessmen. It's "less money earned."

Under the pressure, the Ouhua merchants are also actively seeking countermeasures.

One of the more important issues is whether the Chinese businessmen have increased prices or insurance sales in the face of the depreciation of the euro. If the price increases, it may lead to the loss of customers; if the price does not increase, the sales volume is kept, but the cost will be severely pressured.

Dong An said frankly that the depreciation of the euro has a greater impact on Chinese businessmen engaged in the business of entering and exit. The Chinese businessmen want to raise profits, and they are facing the trade -offs of prices and sales. In addition, affected by the epidemic, the cost of logistics and long -term transactions are mostly a burden on cross -border trade operations.

Jin Shaojie's answer is clear. "For our clothing industry, at this stage, I think it is necessary to improve prices moderately, but more importantly, we must innovate the style and seek new profits in new products." According to Jin Shaojie, in order to reduce the impact of the euro depreciation, some of them have some effects, some of which are some of the influences of euro depreciation. Chinese businessmen have replaced the purchase channels with neighbors, which are also located in the euro zone, or simply manufactured and processed in the country of living countries.

Lin Maofeng, President of the Overseas Chinese Federation of Zhejiang Zhejiang, also revealed that, in the context of the depreciation of the euro, some Chinese businessmen doing international trade have changed the place of purchase back to their country. "Even some Chinese businessmen, the goods were still on the way, seeing the euro fell, and she retired urgently." Lin Maofeng said.

The euro is degraded, the workers are gone

The depreciation of the euro also leads to difficulties in recruitment. Jin Shaojie revealed that in France, the difficulty of recruiting workers has increased by at least 50%to 60%. The main reason is that the euro has depreciated, but the wages of workers have not risen.

For this, Lin Maofeng, who is engaged in restaurant business in Italy, has a deep understanding.

He bluntly stated that the depreciation of the euro directly led to his restaurant workers. "On the one hand, China's economic development is better, and there are fewer and fewer commissioned workers; on the other hand, due to the depreciation of the euro, wages are exchanged for renminbi, which makes it difficult to recruit Chinese employees. ","

In the context of the depreciation of the euro, the investment and financial management of Ouhua merchants have become very cautious. Lin Maofeng said that his familiar Chinese businessmen held cash and waited for the opportunity. "Some Chinese businessmen, parents and children live in China, have recently suspended their living expenses. Some Chinese businessmen also joked that when the euro comes to RMB exchange rate to 1 to 6, I will return to the country to develop. In short Say.

Expert: The pressure of the depreciation of the euro cannot be borne by the enterprise

Dong An said that at present the European economic environment is poor, and the industries that Chinese businessmen are engaged in have suffered to varying degrees of blows. In addition to optimizing products and costs in terms of products, costs, it seems that they can't think of other more active and effective methods.

Liu Chunsheng, an associate professor at the School of International Economics and Trade at the Central University of Finance and Economics, said in an interview with a reporter from China New Jingwei that the depreciation of the euro will inevitably bring a certain challenge to the operation of European companies. However, the pressure brought by the depreciation of the euro cannot be fully borne by the enterprise. For example, the price of the product is greatly increased, or the sale is simply loses. Of course, there is no need to do this in the European Chinese business enterprise. Operate.

"In terms of comparison around the world, the European market is special, and consumers are not sensitive to prices. They are willing to pay for high quality. Therefore, in the context of the depreciation of the euro, appropriate increase in commodity prices, European consumers can accept it. This is also a normal market. Behavior. "Liu Chunsheng thought.

In addition, Liu Chunsheng also suggested that under the pressure of the current depreciation of the euro, it should be actively transformed in European businessmen. For example, in the face of difficulties in recruitment, you can learn from China and carry out a new model of work. (For more report clues, please contact the author of this article: [email protected]) (Zhongxin Jingwei APP)

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Editor in charge: Luo Yan

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