Ministry of Commerce: Improve the level of commercial standardization of counties and encourage brand enterprises such as home appliances to sink the supply chain

Cover news reporter Teng Yan

On July 14, a spokesman for the Ministry of Commerce, Shu Jingsing, said at a routine press conference of the Ministry of Commerce that it would improve the level of commercial standardization of the county and encourage brands such as daily consumer goods, home appliances, and home furnishings to sink the supply chain.

Shu Jingsing emphasized that the permanent population of the county in my country reached 740 million, and the consumer markets of townships and villages accounted for 38%of the overall consumer market in the country. Strengthening the construction of a county business system is an important part of comprehensively promoting rural revitalization.

This year, the Ministry of Commerce, together with the Ministry of Finance and the State and Rural Revitalization Bureau, organized and implemented the county's commercial construction actions, supported localities to accelerate the shortcomings of rural commercial facilities in various places, and expand the coverage of rural e -commerce.

Data show that in the first half of the year, there were 69 county -level logistics distribution centers and 65,000 village -level convenience stores. All places also actively explore innovation. For example, Jiangsu Province has transformed the township farmer's market into the "practical work for private" projects. 79 old markets have renewed, and some markets have also set up catering areas and leisure areas. Chongqing explores fast -term cooperation and fast cooperation models to integrate resources to create logistics distribution centers and intelligent distribution positions, reducing labor costs by about 40%.

Shu Jingsing said that in the next step, the Ministry of Commerce will continue to increase the work with relevant departments, guide the local sinking line as the main line, focus on county and townships, with digitalization, chain, and standardization as the means to speed up infrastructure to supplement infrastructure The shortcomings of public services have promoted the improvement of the county business system.

The first is to accelerate the digital transformation of county business. Promote rural traditional business enterprises to broaden online and offline marketing channels and create a new model and new scene of consumer services. Promote the integration of e -commerce with leisure agriculture, rural tourism, strengthen digital empowerment, and promote industrial development and farmers' income.

The second is to promote the development of commercial chain of the county. Guide large -scale chain circulation enterprises to sink, transform a group of county comprehensive business service centers, township business centers, village -level convenience stores, develop a variety of formats such as shopping, catering, entertainment, and attract citizens to go to the countryside and farmers into the city (county town) consumption.

The third is to improve the level of commercial standardization of the county. Adhere to high -quality development, encourage daily consumer goods, home appliances, home furnishings and other brand companies to sink the supply chain, provide direct supply and direct sales, centralized procurement, common distribution services, increase high -quality supply, and promote the shared quality consumption of urban and rural residents.

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