The first independent blockchain digital collection in the industry in the industry

On July 14, the Guangfa Securities Yijin APP launched a limited edition digital collection based on the company's mascot "Benben" as the prototype. The digital collection is supported by blockchain technology, which has uniqueness and non -tampering. After the customer DIY generation is generated, it is stored in the blockchain platform independently developed by Guangfa Securities. Guangfa Securities has also become the first securities company in China to provide customers with digital collection services using independent research and development blockchain platforms. The launch of this digital collection is one of the important measures for GF Securities to explore the service of generations Z.

It is reported that the digital collections launched this time are distributed online, and new customers only need to complete a deposit in 90 days of account opening. Old customers have invited friends to help, that is, they have the opportunity to create exclusive digital collections on the Yijin APP. In order to adhere to the concept of "healthy life and health investment", the number of digital collections issued this time is based on sports. Customers can customize different components such as the digital "Benben" jacket, shorts, hats The "combination of the combination of Jian, truly realized thousands of people. According to industry specifications, digital collections do not involve securities financial assets such as stocks, funds, etc., and are limited to customized art works, and are only used for personal collections of customers, and cannot be traded between customers.

Over -the -end market marketing, Yijin Digital Collection leads a new trend of brokers

According to statistics, my country's generation has a population of 300 million, and it will gradually become the backbone of society in the next 10 years. Different from the people of the rest of the ages, the generations of the Z generation have a clear personality, experienced and enjoyed. At present, the consumer industry has been deeply implanted in the elements of the Z generation, and the trend culture such as blind boxes, national tide, and two -dimensional is popular. Generation Z is not only the main force of the new consumer, but also emerged in the field of Internet investment and wealth management, bringing great pressure on traditional financial institutions.

In order to adapt to the new situation of the rise of generations, Guangfa Securities has attracted the attention of generations by creating "investment script kill" and "canned gold" and "Canned Gold". Single, stock market Tianyan data tools, intelligent investment and wealth management assistant and other intelligent functions are provided to generations of generations of digital originals. Since the second half of 2021, digital collections have emerged in domestic Internet platforms. The characteristics of IP and personalization have become the "fragrant citron" that attracts generations of generations. According to the "Beijing News" in early 2022 survey, among the digital collections of intentional collections, post -00 and 90s accounted for more than 60%. The launch of digital collection services this time, Guangfa Securities hopes to further shape the brand youthful image and harvest more Performance customers.

Qu Dongrong, general manager of the Ministry of Commerce of Guangfa Securities, said: "As an old broker, Guangfa Securities has more than 30 years of service investors, with a number of more than 10 million. With the popularity of the Internet, the company continues to explore the online ecology and find online traffic that is a large customer base. Source. Customer competition has pushed the cost of obtaining customer customer acquisition, and it is difficult for customers to obtain customers to become a problem facing a number of brokers. For the more effective service model of Gen Z, there is a greater opportunity to seize the opportunity in the battle of the Gen Z for the battle of the customer group, and pave the way for the customer's growth in the next 10 years. "

Financial technology enables the service level to improve the level of service to achieve digital transformation of wealth management

As a domestic head securities company, Guangfa Securities has maintained high investment in fintech, in order to provide customers with high -quality services. In the first half of 2022, the Guangfa Securities Yijin APP used fintech to piercing needles to integrated the group's operating resources, characteristic functions, and high -quality services, and enhanced customers to recognize the wealth management brand of Guangfa Securities Group.

In terms of market trading services, focusing on data tools and intelligent transactions to open up and innovate, with the help of Guangfa Securities' professional financial engineering team quantitative investment and research capabilities, launch the Guangfa special version of the "Magic Nine Transfer" data tools to assist customers to improve the accuracy of timing selection and online one online. The month attracted nearly one million customers to watch. At the same time, on the basis of existing intelligent trading conditions, the number of conditions such as opening board selling, buying in batches, and buying first and other conditions. The cumulative category has reached 15 types. Trillion.

In terms of wealth management, after the Guangfa Fund area is launched, the Yijin APP has launched the Yifangda Fund area and the Guangfa Asset Management Zone to provide customers with professional services and product zones with temperature and viewpoints to further improve the group operating ecosystem, build Guangfa Securities Group wealth management brand. In addition, the Yijin APP combined with the professional research capabilities of the GF Securities Financial Products Research Institute, and launched a financial column of professional viewpoints such as "Big Coffee Lunar City" and "Investment Vagina", and linked to the growth service system of the Yijin customer growth service system to present the decline in wealth management customers. The professional content of Victoria accompanied customers to improve the level of investment and wealth management. At the same time, we will launch the "Live Money+" area and a steady financial management area in combination with the market conditions, and carefully select high -quality products such as currency funds, interbank deposits, pure debt funds, solidaries+and other high -quality products for customers, covering various types of risk -preserved customers' investment needs.

In terms of professional content services, Guangfa Securities gave full play to the research capabilities of head securities firms, combined with the characteristics of retail customer service, launched exclusive information services such as macro, strategy, industry, and individual stocks in the Yijin APP, in order to create differentiated information service capabilities; organizations organize; The chief analysts and fund managers conducted professional content live broadcast, and held more than 50 live broadcasts such as non -color, real estate, and quarterly strategies for market hotspots. The elites in China interpret the latest trends of the capital market for customers in a timely manner. The self -developed blockchain technology leads the development of the industry and brings new breakthroughs to traditional brokers

This digital collection is completely based on the blockchain certificate platform developed by Guangfa Securities. Since 2016, Guangfa Securities has begun to explore the research and application of blockchain technology, and is one of the earliest brokers to introduce blockchain technology. After years of cultivation, the blockchain technology of Guangfa Securities has become the leader of the industry and has been highly recognized by professional institutions. "Blockchain Wealth Management Products Trading Platform" and "Blockchain Prediction Market Trading Platform" under the research project of Guangfa Securities have won the "Research Innovation and Innovation Contribution Award" issued by the People's Bank of China Financial Electronic Magazine; The "Blockchain Credit ABS Platform" was established by the construction of the national patent authorization; the "blockchain private equity share transfer platform" launched in the trading field improves the efficiency of the transfer of private equity funds, while assisting the manager to better fulfill product management Human obligation and improve customer experience.

Reporter: Zeng Lingsong

Edit: Yi Shaoling

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