Wangyue talks 丨 one liter and one drop, look at the new consumption of Weifang

□ Li Zhen

Weifang's recent economic data, the two numbers have dropped one by one, making people happy. The per capita disposable income of Weifang residents in the first quarter of this year was increased by 7.1%, ranking second in the province; For 1.94: 1, "Break 2" for two consecutive years.

The rise in disposable income means that the people's money bags are getting more and more drums; the decline in urban and rural income ratio means that the development of urban and rural areas has become more balanced. Between the two numbers, the vast space of Weifang promoted consumption.

Faced with demand shrinkage, impact, and expected weakening triple pressure, the driver of consumption of this carriage in achieving economic growth. The consumption of people depends on income. The higher the income, the higher the consumption. Looking at Weifang, in 2021, the total retail sales of consumer goods in the city was 278.15 billion yuan, an increase of 16.4%year -on -year, and an average increase of 7.9%in two years.

To expand consumption, first make big cakes to let people's money bags bulge. In recent years, Weifang has adhered to the people -centered development concept, innovated the "three models", continuously improved productivity, and became increasingly clear.

With a little mobile phone, the automatic roller rolled the large shed curtains up. Today, Weifang farmers plant vegetables and greenhouses have provided solutions for many heavy physical labor. In Shouguang, smart equipment such as automatic temperature control, intelligent atomization, ozone elimination, and water and fertilizer machines were fully promoted. Farmers can grow vegetables remotely on home mobile phones. Greening, now you can manage more than 100 meters of greenhouses. Technology creation and wisdom and wealth have turned the hard -working farming towards the loess into the "play sheds" with a sense of science and technology, increasing the income of farmers, and increasing their determination and confidence in taking root in rural areas.

Tonglougou Village, Mihe Town, Qingzhou was once a girl who was willing to marry into the poor mountain village. In 2017, Qingzhou guided industrial and commercial capital to go to the countryside, and Jiulongyu Tourism Co., Ltd. invested 1.5 billion yuan to build a Kowloon Ying Scenic Area integrating leisure vacations, sports, tourism agriculture and other functions. Land, funds, talents, information ... Xiaoshan Village has ushered in unprecedented gathering of production factors. The effect of elements and wealth makes the villagers unsuccessful: the old village was relocated as a whole. New houses; each person has a land transfer fee of 3,000 yuan each year. Many villagers also enter the scenic area to work, and they have an additional salary income. At present, the per capita net income of Tonggou Village and surrounding villagers has increased from the original 8900 yuan to 28,000 yuan.

It is not enough for the money bags to be drum. It makes consumption truly living and prosperous. It depends on the supply side. It is necessary to give birth to more updated consumption upgrade products and consumption growth points to meet the people's willingness to continue to upgrade. In Weifang, there are many innovations.

At the Qingzhou Huamu Trading Center, the "atypical" Phalaenopsis Jiji. Such as "short" Phalaenopsis. Compared with the traditional 60-80 cm high-plant phase, the "short" plants are generally about 30 cm shorter, but the office environment is more suitable. Therefore, the added value is higher, and an online sales can sell for a high price of 188 yuan. There is also the Phalaenopsis combination. There are four or five kinds of flowers including Phalaenopsis in a flower pot. The seedlings that were originally seven or 80 yuan were "packaged" into a flower group, and the price soared to seven or eight hundred yuan ...

The "dwarf" of Phalaenopsis is like a small mirror, which reflects the efforts of Weifang's efforts to upgrade traditional consumption files. With the continuous improvement of urban and rural residents' income levels, the situation of consumption upgrades has gradually become significant. For example, the proportion of service consumption consumption expenditure continues to rise, the spiritual consumption demand has further improved, and people's demand for product quality, brand, and feelings release. What Weifang does is to adjust the supply system in a timely manner to make it more effectively meet the needs of consumption upgrades, and in turn to better traction the changes in the supply structure. Today in Qingzhou, consumer demand that keeps pace with the times and has a variety of states is through the strong connection of e -commerce platforms, and constantly trimming the growth attitude of the traditional seedling industry. From the precise breeding of consumers' preferences to the standardization of "striving for each leaf", to the seedlings with independent intellectual property rights and suitable for long -distance transportation, the transformed and upgraded Qingzhou seedlings are now more in the market. Competitiveness, the current annual output value and transaction volume have doubled by 10 billion.

One or three minutes of fish fragrant shredded pork out of the pan, the taste is comparable to professional chefs; on the Winter Olympics menu, a number of products such as the Delis dumplings, Qingqing Baifu small fritters attract Chinese and foreign athletes ... Although the shapes are not each, they do not each have their own shapes. The same, the taste is very different, but these foods have a common name -prefabricated dishes. Right now, Weifang has closely grasped the wind outlet of the traditional agricultural iteration upgrade of prefabricated dishes. Relying on the two main advantages of modern agriculture and advanced manufacturing, the city's efforts to accelerate the cultivation of 100 billion -level prefabricated vegetable industry clusters. At present, the total number of prefabricated vegetable markets in the city reached 1871, ranking third in the country, of which 909 production and processing companies are ranked first in the country. The prefabricated products launched by the leaders of Zhucheng Delis, Huifa, Shouguang Tiancheng include 8 major cuisines and more than 1,200 varieties, and have embarked on the table of consumers across the country.

The growth of consumption with new kinetic energy and new formats will be closely integrated with the improvement of people's living standards and better meet the needs of the masses. Weifang vigorously cultivate new consumption growth points represented by prefabricated dishes, and chain -type consumption increase.Taking the prefabricated dishes as the original point, looking up, radiation agricultural product planting and processing, looking down, food machinery, cold chain logistics, platform support ... a growth point linkage and a string of growth points, a butterfly transformation of an industry brings a one brings a one of the upgrade of the butterfly change of an industry brings a one brings oneHigh -quality development of chain.Whether it is making big cakes or dividing cakes, what kind of driving force for consumption can contribute to economic growth is ultimately inseparable from innovation -based on new supply to create new demands, promoting new products, new models, new scenes and other new supply continuously developing continuous developmentThen fully release the tension of consumption.Weifang, which once gave birth to the "three models" and created many wonders in the development of manufacturing, must be full of confidence.

Source: Volkswagen News · Volkswagen Daily Client

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