Published in China | The "contest" of the "gift box" weighing 2.7 kg notice of college admission notice should cool down

China Net July 14th (Reporter Liu Jia) Entering the high recruitment season, the fancy admission notice of colleges and universities once again dominated the major social networking sites -contain Pu'er tea, independent development gemstone, AR campus scene restore ... And again ... By the time netizens shouted "Other people's universities". Just yesterday, the news "Boys received a 2.7 kg admission notice gift box" news appeared on Weibo hot search. While many netizens "mu", they also appeared questioning whether they were too popular. What is the end of the college admission notice "volume"? Is it necessary for admission?

A group of more than a thousand gift box recruitment teachers is completed.

On July 11, Ms. Dai, a parent of a student of Changzhou, Jiangsu, publicly shared his son's admission notice online. According to Ms. Dai, the admission notification box from the University of Science and Technology of China, in addition to an admission notice packaged by a file bag, also includes a set of "admission gift packages", which contains school maps, enrollment guidelines, water cups, water cups , Eternal Pen and other gifts. Ms. Dai deliberately made a weighing gift box, showing that it was 2.7 kg.

In this regard, a reporter from China Network called the Admissions Office of the South China University of Science and Technology. A staff member of the recruitment office told the reporter that this year is expected to issue more than 1,000 admission gift boxes. The design and production of the gift boxes are specially appointed by designers, but each set of gift boxes is packed in the box. The work is done by the recruitment teacher himself. "We participate in the boxing work every day, about 6 teachers." According to this staff member, in addition to special provinces, we have basically completed the packaging box. Admissions admission is at a critical stage and a heavy workload. During this period, the installation of the admission notification gift box must be completed. The staff member told China.com reporter: "It must be hard, but we are all completed by division of labor."

The design cycle long manpower and material investment high

What is the cost of a set of admission notifications of Southern University of Science and Technology? In this regard, China.com reporters have specially learned from a senior designer in the industry who are responsible for designing college cultural and creative products for many years. She admits that this needs to be determined according to the number of production quantities of the school, and the price is large and low. However, as far as this set of gift boxes from the University of Science and Technology of China, she analyzed that design and product costs will not be too high. If the output is calculated at 1,000 copies, the unit price will not exceed 150 yuan. The "volume" of the college admission notice is not the trend of this year, and this "new style" has been blown a few years ago. The designer told China.com reporters that from the "Internet celebrity" admission notice in 2021, the design cost of the admission notice of the Academy of Fine Arts of Beijing Forestry University and Tsinghua University was relatively high. "Because these two schools involve machine carving, three -dimensional tailoring and other processes."

China Net reporters have learned that in the design and production of admission notices, colleges and universities will adopt external designers or assign their own students to complete, and the design and production costs will fluctuate. However, the person in charge of a college recruitment office revealed to the reporter of China Network: "Compared with the cost of material, our human and mental strength are more invested." Take the school's admission notice as an example. However, because the design concept needs to be consistent with the development of the school and the spirit, the entire design cycle is about half a year.

The Ministry of Education calls for "avoiding spreading" experts bluntly: Do not advocate

What is the college admission notice volume? In this regard, the person in charge of the recruitment office of a university bluntly said: "Some are rolled up for the roll, and even plagiarism and follow -up have appeared." She believes that the admission notice is of great significance for a university freshman and family, so In terms of design and production, it really needs excellent, attentiveness, and can highlight the school spirit. However, some schools use this as a gimmick and become a "show off their wealth".

But is the "contest" of admission notice necessary? In this regard, netizens and the person in charge of the university's recruitment office each hold their own words. In June of this year, the Ministry of Education issued a notice of "Deployment and Doing a Foreign Admissions for Universities in 2022", which clearly stated that colleges and universities must adhere to the principle of simplicity and savings. Work. In order to over -packaged the admission notice, pull down the "sudden brakes". Chu Zhaohui believes that the core attribute of the admission notice is the role of information notification and release, and universities do not have to invest too much. It is not necessary to consume a lot of manpower, material resources and working cycles. "This behavior should be included in the planning of the overall development of the school, and it is not worth promoting. The education administrative department should focus on the improvement of teaching quality and the provision of teaching diversity." He said.

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