[Focus] How to open the new world of literary and artistic boutiques?The exploration and answer given by watching the musical "Rebirth"

Author:Yunnan released Time:2022.07.14

In the past two years, due to the impact and influence of the epidemic, offline literary and artistic activities and artistic performances have been greatly impacted. How to achieve a new path of literary communication with "advanced technology as support and content construction", let literary and artistic groups and artists crack survival of survival to survive Challenge with communication? How to switch the stage, change the concept, and allow the masses to better share cultural information resources, obtain public cultural services, and expand the scope of literary and artistic communication? How to use new concepts, new carriers, and new methods to realize the cross -border integration of online and offline culture to benefit the people, and continuously meet the people's aesthetic needs and spiritual enjoyment of literary and artistic products, so that the people have more sense of gain and happiness? The creation of the musical "Rebirth" and offline performance+"On the Cloud Tour" attempts to give exploration and answers.

The content is the king of the king and the people to sing the song

The theme of the musical "Rebirth" is based on the advanced deeds of Luo Jinyong, a anti -drug hero in Lincang, Yunnan, and his wife Luo Yingzhen. By telling Luo Jinyong, the police of the command center of the Yongde County Public Security Bureau of Lincang City, Luo Jinyong was injured because of the arrest of drug dealers. After a coma, his wife Luo Yingzhen wrote more than 600, and finally awakened her husband, and in the next ten years, the moving stories of the day and night were inseparable and careless.

Through the expression of musicals, Luo Jinyong used loyalty to cast a strong song on the police soul and blood spectrum with loyalty, and praised Luo Yingzhen's theme of giving up writing true love. Through the artistic sublimation of true love and faith, the spiritual world of ordinary people behind the great cause is focused on the spiritual world behind the great cause.

The communication and influence of "Rebirth" is based on the selection of the subject matter of local and high attention. It is close to human nature, solid and sincere creation, excellence, and tearful interpretation. These have laid a solid foundation for subsequent extensive spreads. Essence

The tour on the clouds use innovation methods to improve the dissemination of literary and artistic boutique

After the creation of "Rebirth", it premiered in the Shenzhen Poly Theater in September 2020, and then tour 22 games in Beijing, Shanghai, Zhuhai, Dongguan, Foshan and other places. The performance effect has better response. However, due to the relevant requirements of the prevention and control of the new crown pneumonia, the drama tour to the Yunnan Station at home. After performing a live performance on the Line of the Yunnan Grand Theater in January 2021, it also encountered the same as other offline performances. play. On the one hand, "Rebirth", as a boutique repertoire, needs to rely on new communication methods to expand its influence, and use the effects of the cultural and moisturizing people with the silent culture and moisturizing. On the other hand Under the emotions such as panic, trauma, isolation, helplessness, anxiety, confusion, etc., the masterpieces such as "Rebirth" have a positive role in stabilizing people's hearts, comforting trauma, and inspiring fighting spirit.

Under the requirements of new challenges and development, we are committed to cracking the dilemma of the spread of outstanding art works. The "Tour on the Cloud" covered by all members actively responded to the challenges and did the exploration of the new way of spreading the musical "Rebirth" during the post -epidemic period.

This "On the Cloud Tour", through the overall planning of the country, the province, the state (city), the county (city, the district) level four -level melting media, rely on 5G technology, adopt the "live tour + recording and broadcast tour" method and "recording and broadcast tour" The "Rebirth", "Rebirth" and other means such as cloud live broadcast "" cloud vision "and" cloud topics ", which broke the restrictions such as regional, time, space, distance and cost, and achieved good communication effects and reputation. On April 8th, the first Kunming Station successfully harvested the number of viewers of 7.523 million, the number of likes of 30,000+, and the hot tour has continued to rise. As of the incomplete statistics of May 7, 2022, "Rebirth" has carried out the cloud tour in 129 counties (cities) in 16 states (cities), 332 platforms participating in the live broadcast, with a total viewing volume of 1460 10,000+, the media exposure is 55 million+, reaching the influence of 10 million levels of communication.

The upper and lower links make literary and artistic products go deep into the hearts of people's hearts

During the tour of the clouds, users across the country paid tribute to anti -drug heroes in the live broadcast room. The State Public Security Bureau actively called on and organized employees to watch. Among them, Lincang Station tour activities invited Luo Jinyong and Luo Yingzhen to the Lincang Public Security Bureau and comrades -in -arms to watch the musical. In addition to offline interaction, the organizer also invited the main creative team and the protagonist Luo Jinyong Luo Yingzhen and the audience to talk to the audience. The audience can communicate with the story of the story, the first -line police and the musical drama creator through the live broadcast room. "Tour on the Cloud" gives cultural space a new attraction, bringing more breakthroughs in the traditional interactive experience. The audience can not only ask questions online, but also watch the "barrage" review while watching the drama, increase interaction, exchanges, exchanges Feeling and enhancing identity.

Through online and offline, "Rebirth" realizes the interaction and communication between literary and artistic products from multiple angles. Through the power of the work, the great love and humanity of the world will meet the diverse needs of the audience and enrich people's people. The spiritual life has made elegant art more lively, making the original "high -cold" literary form of "musical" becoming "tentacles", which has caused the audience to empathize and resonate.

Use literary and art to sing the endless people's epic of the people in the great era

All creative skills and methods are served for content. The core of literary and artistic creation "content is king" will not change in any era. The content of the musical "Rebirth" is excellent, the true typical model selected, the emotions are simple and deep, and the theme is clear and sincere. It is not only an extraordinary portrayal of anti -drug front lines, but also a vivid textbook for promoting Chinese traditional virtues and practicing the core values of socialism. The famous musical producer Li Dun and the famous domestic artist jointly created and performed together, which moved the audience from the works, and conveyed the positive energy and main theme of the new era.

Understand and grasp the new communication law to actively respond to the challenges and needs of the times

The new era is the era of "small screen with large screen and multi -screen audience". The network technology has profoundly changed the communication method and interactive mode. At the same time, in the face of a sudden epidemic, in the universal epidemic prevention and control measures and suspension of classes, it is necessary to quickly find solutions to ensure that it can be convenient to interconnect without leaving home. Wait for normal operations.

Therefore, the use of new technologies scientifically and effectively has become the key to effective response to the new requirements of epidemic prevention and control and the rapid dissemination of literary and artistic products. It also has unexpected results in improving the spread of literary and artistic works in the new era and promoting the mainstream value of the society. It is the correct use of new technologies and new methods. "Rebirth" can promote spiritual value, enrich cultural connotation, express ideological emotions with new ideas, solid works, and new means of communication. The power of power has effectively achieved the purpose of increasing the propagation, guidance and influence of high -quality masterpieces, and tells the story of Yunnan.

Explore and innovate the path of communication with cultural people condensed strength

Under the normalization of the epidemic prevention and control, the "tour on the cloud" achieved the purpose of making the masses without leaving home, and at home, they can watch musicals through the Internet. Through the tour of the agency, the unit, the community, the school, and the rural areas, it not only enriched the cultural life of grass -roots party members, cadres, and grass -roots people, but also met the needs of high -quality literary and artistic works during the epidemic. At the same time, the "Tour on the Cloud" mode depends on the mobile terminal, using digital, mobile, and interactive communication, accelerating the speed of communication, expanding the effect of communication, and obtaining tens of millions of communication levels.

The successful exploration of the musical "Rebirth" "Tour on the Cloud" once again explained that the art of literature and art must be based on the land of China, rooted in Chinese culture, adheres to possession of innovation, leads the value of value, and uses new technologies and new carriers to continue to be the culture of the people.生活创作更多的精品；必须主动回应技术发展的挑战，敢于实践、勇于创新，用好新技术、新载体，依托多媒体联动、多平台呈现，全方位推进文艺作品传播创新，让群众喜闻乐见，让The work is passing on the work; the huge potential of the development of literary and artistic boutiques is based on the development of the Internet and the development of new media, breaking through the limitations of space and time, in the "good -looking", "good" and "good movement" The vast world of literature and art.