[Suggestion of 100 Proposal] Lin Qing: Why does "small company" become a dual sales champion?

Why is the "small company" a dual sales champion?

——The representative of Lin Qing's suggestions on building an innovation platform for small and micro enterprises

△ Representative of Lin Qing (second from left) visited the relevant enterprises to visit and investigate

In Qingdao City, Shandong Province, there is an unknown "small company". It is mainly engaged in the research and development and sales of cooking robotics. Although it has just been established for 4 years and only has two brands, during the "Double Eleven" period in 2020, it will be sold on Tmall and JD.com's high -end cooking machines. champion! In this regard, everyone may have questions, how can this "small company" achieve such a good sales performance in such a short period of time?

As early as early 2019, Lin Qing, a representative of the 13th National People's Congress, a member of the National Taiwan Federation, and the President of Qingdao Taiwan Federation, was keen concerned that this small and micro new enterprise with a single business scope had good performance and good performance The momentum of development. She came to the door with doubts, tried to solve the success of this typical small and micro enterprises, tried to summarize the experience that could be replicated and promoted, and found a good recipe for cracking the development problems of small and micro enterprises.

With the deepening of the survey, the representative of Lin Qing gradually learned that the company's "star product" was favored by consumers, not only thanks to the company's vigorous expansion of online sales channels, but also the key factor is that these heat is that these heat The technology content of products is high, and related technologies have obvious advantages in similar products in the market. At present, the company's products have applied for more than 30 national patents, and 17 those who have obtained patents. It can be said that technological innovation is the company's successful magic weapon.

Next, representative Lin Qing went to several other companies in Qingdao for investigation. During the visit, she saw the development characteristics and advantages of small and micro enterprises, listened to entrepreneurs' calls for innovation and development, and also learned about the predicament of small and micro enterprises in the process of seeking technological innovation.

In practice, most large enterprises rely on traditional platforms such as offline physical stores. Compared with small and medium -sized enterprises with the Internet as the main entrepreneurial platform, they have obvious advantages in interacting and exchanging with consumers. They can closely focus on consumer needs Carry out service innovation or sales channel innovation to make technological innovation closer to practical applications. On the other hand, the process of large enterprises is more complicated and more cautious when choosing innovative technologies, and technological innovation itself is longer and more difficult than other innovative cycles. Far water cannot be resolved.

At present, some universities or scientific research institutions have many good innovative technologies, which depend on large -scale enterprises that are influential to promote, which has caused many new technologies to not be transformed or applied well. Therefore, how to close innovation technology with enterprises, especially cooperation with small and micro enterprises, is an urgent problem now.

After Lin Qing's integrated analysis and investigation, during the Second Session of the 13th National People's Congress, he put forward the "Suggestions on Establish an Innovation Platform for Small and Micro -Enterprises". The proposal proposes to solve the asymmetry of technological innovation information between enterprises and universities, scientific research institutions, etc., and we must focus on building an innovative platform for small and micro enterprises. Users can use the platform to publish relevant information to make two -way choice. While promoting the faster transformation of scientific and technological achievements, the research of universities or scientific research institutions can be closer to the market and user needs, and truly realize the complete docking and coordinated development of production, academic and research.

For example, government or industry organizations can explore the establishment of cooperation platforms, and review the scientific research institutions and small and micro enterprises on the platform, establish a traceability mechanism to avoid or reduce unnecessary disputes; Collect the innovation needs of small and micro enterprises, and mobilize all parties to solve problems on the need for innovation and make the platform more vibrant. The government can also choose a good project to invest or support. With this platform, personal patent innovation can be transformed into goods more effectively, and the needs of the two are integrated to achieve a virtuous cycle and win -win cooperation.

The Ministry of Industry and Information Technology attaches great importance to Lin Qing's suggestions, and proposes to continue to implement the "Guiding Opinions on Promoting the Healthy Development of SMEs" and continue to help small and micro enterprises to innovate and healthy development.

For example, encourage large enterprises to open up shared resources to SMEs, and create an innovative network of coordinated development of large, small and medium -sized enterprises around the innovation chain and industrial chain; promote professional and innovative space to enhance service capabilities and achieve precise support for innovation and entrepreneurship; improve the opening of scientific and technological resources openness; Sharing mechanism, encourage scientific research institutions and colleges and universities to build network management platforms, establish an efficient docking mechanism, and promote large -scale scientific research instruments and experimental facilities to open to SMEs; support a group of national and provincial development zones to build large, small and medium -sized enterprises Capital agglomeration, scientific and technological resource support, high -end talent leadership and other special carriers; continue to carry out the cultivation and identification of public service demonstration platforms for SME public service, gather innovative resources, promote the combination of online and offline services, and promote accurate docking services with demand. Build more platforms for SMEs to provide service support for the innovation and development of SMEs.

In recent years, through continuous implementation of policies and mechanisms, many work have achieved joy. Taking Qingdao, which is located on the representative of Lin Qing as an example, the city has created a three -level innovation platform system for the national, provincial, and municipalities. Home; 6 national engineering laboratories, and 27, 82, and 351 of the national local joint, provincial and municipal engineering research centers, respectively. In the past three years, a total of 10.5 million yuan has been rewarded with a total of 10.5 million yuan. This series of policies and measures not only affirmed the innovation direction and achievements of small and micro enterprises, but also had an important impact on promoting the city's enterprises to further increase the investment in innovation R & D and promoted the transformation and upgrading of the city's industrial structure.

Lin Qing represented the emotion that innovation leading development has become the consensus of the whole society, and there are many jobs to do the next step. It is necessary to better play the decisive role of the market in promoting innovation, so that talents, achievements, and institutions are "alive"; better play the government's role, strengthen the construction of common technology platforms, and promote the integration of the upstream, middle, downstream, large and medium -sized enterprises upstream, large and medium -sized enterprises in the industrial chain Innovation; better improve the centralized release platform for innovation and entrepreneurship, and enhance the transparency of entrepreneurial innovation information ...

This article is selected from the book "I am a representative of the People's Congress -The Proposal Story of the People's Congress"

Editor: Wang Ling

Responsible editor: Zhang Yuzhen

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