Come and invite customers in many places, can the summer tourism market usher in an inflection point?

With the adjustment of cross -provincial tourism and fusion policies, the summer tourism market is constantly "heating up". In less than a week, our province ushered in three tourism promotion conferences, and various places have taken many measures to seize the summer tourism market. So, what signals will be released in the travel promotion of the turns? Can the summer tourism market usher in an inflection point in expectations?

Jinzhou

On July 12, the Dalian Cultural Tourism Promotion Conference and the urban cultural tourism promotion meeting of the Liaoning Coastal Economic Belt were held in Shijiazhuang. At the promotion meeting, local integration and launching five series of tourism products were launched. Chang Qing, a recommender of Dalian Tourism Line, introduced: "We mainly divide 5 series this time to promote the routes. There are tourism with the sea, urban tourism, and famous monuments. The travel of self -driving lines still depends on the sea in Dalian. You can bubble hot springs in Yingkou and Jinzhou. The main side of Dandong is the Bridge of the Yalu River, as well as the Anti -US Aid Memorial Hall. These are more historically significant places. "

On July 11 and July 6, Taizhou and Chongqing Wulong in Jiangsu successfully held two tourism promotion conferences in Shijiazhuang. At the promotion meeting, in addition to the launch of the boutique tourist routes, it also brought a preferential policy for travel agencies and tourists. Xiao Hua, deputy director of the Cultural and Tourism Development Committee of the Wulong District Culture and Tourism Development of Chongqing, said that they provide a large preferential policy for the charter, bags, and team self -driving tour of our province. "Wulong to Hebei Province to promote Living in the economic market and opening up the large -scale domestic economic cycle, we hope that cultural tourism will recover as soon as possible and enter a new peak period of development as soon as possible. "

The reporter noticed that in order to truly attract customers, tourism promotion in various places has shown new changes in marketing methods. First of all, in addition to conventional projects such as image promotional video playback, cultural and creative products, and interactive draws, the representatives of the tourism promotion conference also cleverly use similarly to Hebei, causing emotional resonance. Xu Jing, deputy secretary and deputy director, introduced, "We are both red tourist destinations, Xibaipo is the birthplace of two must ', and Taizhou is the birthplace of the people's navy; It is the first batch of China Kangyang Tourism Demonstration Base; Zhengding County is one of the four famous works of the "Dream of Red Mansions" TV series.

Said the list of jinshi sharing Dalian tourism experience

Secondly, in the tourism promotion conference, we pay more attention to "walking" to tell the story. The tourist master's "Jinshi Jinshi" has more than ten years of tourism experience, rich experience and love to share, so a large number of "fans" are gathered around. Because of the appeal of the "Jinshi", the Dalian Cultural Tourism Promotion Conference invited him to participate in the promotion event, hoping to bring more customers through him. Tourism experts settled in the list, "The publicity of the experts and the publicity of travel agencies and tour guides are still different. As a foreigner traveling in Dalian, I walked to Dalian in person. For example, we also have Qinhuangdao Beidaihe. What are the differences between the sea? It can be said that the recommendation of the expert is more grounded and closer to the perspective of tourists to introduce Dalian. "

Hebei China International Travel Service and Wulongkarst International Travel Agency signed a strategic cooperation agreement

It is understood that with the arrival of the summer, and the situation of the prevention and control of the epidemic gradually improved, the tourism market is gradually recovering. For example, in late June, a bus carrying more than 40 tourists, from Baoding to Pingshan. Since the adjustment of the cross -provincial tourism policy, the first team tour of Hongya Valley Scenic Area in Pingshan County. Similarly, the number of consultations and orders of travel agencies also have a significant growth trend. Wang Yali, deputy general manager of Hebei Province China International Travel Service, said: "Now, the tourism market in Hebei Province has begun to increase. For example, our Northwest market, Xinjiang market, including everyone is now asking, where is the coolness of our Hebei people going? Then now we have more places to recommend it to everyone. "

The promotion meeting in turn is also based on the recovery of the tourism market and strong confidence in the Hebei tourism market. Zhang Cong, a researcher at the Institute of Geographical Sciences of the Hebei Academy of Sciences, said: "Not only did these three come to Hebei to hold promotion conferences, including Hebei aid in Xinjiang, For example, in Tibet, Tibet Ali also came to Hebei to hold a very good promotion meeting on May 22. The convening of these promotion was important signals to have confidence in the Hebei customer market and confidence in the epidemic. "

Ya Li, deputy general manager of Hebei Province China International Travel Service, attended the promotion meeting of Chongqing Wulong, July 6th. She said: "Three years, this promotion is the first time we have organized in the first three years. A promotion meeting, we hope it is a symbol of the period of tourism, and we also hope that the promotion meeting can bring our tourism in Hebei Province into a new period. "

Zhang Cong, a researcher at the Institute of Geographical Sciences of Hebei Provincial Academy of Sciences, said that with the improvement of the epidemic prevention and control situation, the cultural and tourism departments of various places have successively launched summer tourism activities and preferential measures. It is expected that this summer tourism will usher in a better market expectation: "Most importantly It is people's experience in preventing and controlling the prevention and control of the epidemic. The prevention and control policies between the tourism between provinces are liberalized, and the Zhongyuan Market has better started. For the judgment of the summer market, if there is no special case, I personally judge that it is good to be good In the first two years, recoverable growth will occur. "

Reporter | Wang Jie (the picture is provided by Shijiazhuang Culture, Radio, Television and Tourism Bureau)

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