Kunming Yuxi Chuxiong Honghe 4 State Innovation Cultural Tourism Capture has made good use of the "new" word to promote the high -quality development of the cultural tourism industry

At the press conference of Yunnan Cultural Tourism Development on July 13th, Kunming, Yuxi, Chuxiong, and Honghe Prefecture showed the beautiful natural scenery, unique humanistic style and cultural tourism industry in four states. Innovate leadership, build new cultural tourism projects, cultivate new formats in cultural tourism, develop new products in cultural tourism ... Four states are promoting the high -quality development of the cultural tourism industry through the use of "new" words.

This conference is also the second release of the 2022 China International Tourism Fair series.

Kunming

The cultural tourism industry inserts "digital wings"

Tourism is one of the pillar industries of Kunming. At present, Kunming is actively accelerating the recovery of tourism through digital empowerment to achieve high -quality development.

In terms of empowering the upgrading of tourists' consumption, Kunming will transform cultural resources into tourism products and business formats to create night tourism products such as slow mobile action lines, water view night views, and immersive touring experience space such as Cuhu Lake Show and Light Show , Explore the work of promoting the "Lighting Night Museum", increase the operation of the museum, enhance the experience of tourists, and innovate the form and content of the museum through scientific and technological means to provide tourists with a rich and convenient tourism consumption experience.

In terms of empowering the development of new products and the layout of new industries, Kunming actively supports and promotes the integration of science and technology into the cultural tourism industry. Highly recognizable world -class tourism IPs, improve the quality and level of tourism products, and promote Kunming from tourist transit to tourist destinations.

In terms of improving the improvement of tourism public services and governance capabilities, Kunming will enrich and innovate the supply of tourism public services. At present, Kunming has established a digital tourism supervision service platform, a comprehensive tourism regulatory dispatch command system to achieve online signing of tourism electronic contracts, online sales of tourism insurance, real -time supervision of tourism itinerary, dynamic submission of integrity evaluation, travel complaint No. 1 and tourism return. Waiting for retired management goals, and are building a tourism modernization system to provide a safe and safe tourist environment for tourists from Kunjun.

Kunming will continue to promote a number of intellectual experience levels of traditional scenic spots in accordance with the relevant requirements of the high -quality development of tourism, transform a number of scenic spots with low grade and low tourist experience, and create a number of international attractive modern comprehensive format projects. Planning and reserving a group of emerging tourism projects, and reserving a group of "five batches" project construction for investment promotion projects. At the same time, do a good job in smart tourism and let tourists from Kunming fully experience the beautiful natural scenery and long human history of Kunming.

Yuxi

Cultural tourism project

A number of internationally renowned hotel brands have been settled, a number of major cultural tourism projects are blooming ... Yuxi City is based on good ecological resources, heavy historical and cultural, rich tourism resources, highlighting the promotion of travel, traveling with travel, and total tourism income. The increase was increased to 39.42 billion yuan, which created a new engine for the high -quality development of Yuxi's economic and society.

In recent years, Yuxi City has incorporated cultural characteristics into the city's development, tapped the accumulation of humanities, enlarged characteristic advantages, built Nie Er and the National Anthem Travage Center, and organized the "Nie Er and National Anthem" music culture series to make red cultural business cards more eye -catching; create China to create China; build China A series of IPs such as the best couplet cultural city, the city of Chinese poetry, and the national historical and cultural city of Tonghai. In Yuxi, you can not only pursue Nie Er's footprint, but also explore the origin of life. The Chengjiang Fossil World Natural Heritage Museum on the shore of Fuxian Lake, with modern scientific and technological means and more than 60,000 precious museums, tells the story of the earth's life evolution.

At present, Yuxi City is relying on rich characteristic rural resources to launch a number of red learning experience bases, build a boutique net red punch village, cultivate a number of festive activities theme villages, build a number of rural pastoral complexes, create a number of beautiful beauty The A -level scenic area with the main body of the countryside promotes farmers' income and promotes rural revitalization. In the first half of this year, Yuxi Rural Tourism received 6.775 million tourists, accounting for 40%of the city's total tourists; revenue from rural tourism was 8.601 billion yuan, accounting for 48%of the city's total tourism revenue. Yuxi City will continue to implement the most beautiful rural tourism drainage operations. Through the innovative travel charter line "introducing groups into the village", it will promote the development of rural tourism to a new level. It is expected that at the end of July, a new group of most beautiful rural tourism routes will be launched. It is planned to launch special rural tourism routes such as Fuxian Lake Leisure Tourism Line.

Based on their own advantages, Yuxi City will continuously consolidate the support of tourism innovation policies, implement various benefits and preferential tax policies, build a good business environment, and provide tourists with more and richer cultural tourism products.

Chu Xiong

High -standard construction "Four Gorges"

Chu Xiongzhou has rich cultural tourism resources. It has four world -class business cards with "the hometown of the world dinosaur, the hometown of the oriental human hometown, the world's wild fungus kingdom, and the hometown of Chinese green peacock". The unique tourism resources have provided a good foundation for promoting the high -quality leapfrog development of Chuxiong's cultural tourism industry.

At present, Chuxiong Prefecture has built 9 4A -level scenic spots, 18 3A -level scenic spots, 1 national geological park, and 2 national forest parks, forming special texts such as historical culture, leisure, ecological tourism, rural tourism, and ethnic festival culture. The development pattern of the integrated development of Journey to Kang has strongly drove the development of the cultural tourism industry.

During the "Fourteenth Five -Year Plan" period, Chuxiong Prefecture will focus on IPs such as dinosaurs, Yuanmou people, and green peacocks. High standards and high -quality promotion of the life corridor describing the origin of life, describe the vicissitudes of the earth's vicissitudes of the strange mountains and water corridors, describe the Central Plains culture, ancient ancient culture, ancient times The ancient town cultural corridor, which is stirred up and reflects the embarrassment of Yunnan culture, national culture, and border culture. At present, Chuxiong Prefecture has planned 493 cultural tourism projects with a total packaging of nearly 400 billion yuan, including Chuxiong Jurassic Cultural Tourism Industrial Park, Laojun Shankang Cultural Tourism Resort, Jinshahu Ecological Tourism Area, Ancient Human Culture Garden 4 major projects of more than 10 billion yuan, large projects of more than 5 billion yuan, new special special projects of more than 2 billion yuan and 20 billion yuan more than 20 billion yuan. These projects cover the fields of recuperation vacation, cultural tourism complex, urban cultural tourism, rural leisure tourism, research tourism and high -quality hotels.

Chuxiong Prefecture will accelerate the development and utilization of tourism resources, innovation in tourism products, and the recovery of tourism and tourism markets for science and technology to build a first -class cultural tourism industry development environment.

Red river

Plan 40 "35102" project

Honghe Prefecture is good ecological and pleasant climate. It is the first "natural oxygen bar state" in the country. At present, Honghe Prefecture is promoting the integration of natural ecological climate and environmental supporting facilities, and builds a "healthy life destination" that is livable and suitable for traveling, and harvests "Jinshan Yinshan" in guarding the "green mountains and green mountains". In the first half of this year, 28.67 million tourists at home and abroad were received, and total tourism revenue was 27.51 billion yuan.

Honghe Prefecture has grasped Yunnan to build a new pattern of high -quality development in the "one, two belts, and six centers" in Yunnan, and compile the "Honghe Prefecture's" Fourteenth Five -Year Plan "Culture and Tourism Development Plan", "Honghe Prefecture's Tourism Industry for High -quality Development for Three Years Action Plan (2020-2022) and other plans to promote the construction of a number of major cultural tourism projects. At present, 40 "35102" projects have been planned, with a total investment of 126.1 billion yuan. Driven by project investment, the tourism infrastructure of the state has been improved, the supply of tourism products and tourism formats is more abundant, and the construction of the comprehensive transportation system has been accelerated to comprehensively enhance the tourism access capacity.

At the same time, Honghe Prefecture incorporated the tourism and culture industry into the "5+6" industrial system of the whole state "100 billion yuan" key industrial layout, incorporated the purple pottery brigade into the 12 industrial chain of the whole state, and implemented a strong chain -to -chain project. Focusing on "culture, health, education, sports+tourism", a number of high -quality, ecological, and experiential leisure vacation products such as the integration of cultural tourism, ecological recreation, research subjects, outdoor sports, and rural tourism are launched. Focus on Yunnan's "16 10" world -class boutique tourism products, create a national global tourism demonstration zone, the national tourist resort area of ​​the Miles, create a 5A -level scenic spot in the ancient city of water, vigorously improve the quality of 17 4A -level scenic spots, build one A number of tourist towns such as high -quality hotels, five -star homestays and Maitreya Dongfeng Art Town, Taiping Lake Forest Town, Jianshui Lin'an Ancient City, and Pingshui Miao City.

Honghe Prefecture is accelerating the construction of new cultural tourism projects, continuously developing new cultural tourism products, focusing on cultivating new cultural tourism formats, striving to create a good tourist environment, providing tourists with excellent products and first -class services, making the journey more free, better and more comfortable. (Li Sifan, chief reporter of Kunming Daily)

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