CCTV won the Premier League copyright!In the new season, heavyweight competitions gathered, CCTV5 is finally re -revive
Author:Boshan ancient and modern Time:2022.07.14
CCTV5 is already recording and broadcasting sports channels. This is the evaluation of this channel by netizens. In recent years, Internet sports has developed rapidly. It has purchased a large number of top -level competition copyrights. In the daily program arrangement, a large number of records of the game appeared, and even the dilemma of repeated playback in the same game.
In fact, in the current Internet era, all TV stations are difficult to operate, especially the highly market -oriented section such as Sports Live. There are many disadvantages in the broadcast of TV stations. The first is that the channel is limited. CCTV5, CCTV5+, and CCTV16 are counted as three channels. When Tencent and Migu broadcast a game at the same time, they can open more than 10 live channels, so that the audience can choose freely.
Secondly, the viewing location of the webcast is flexible. Whether it is home or on the road, the mobile phone watch is very convenient, and the TV station lacks such convenience. Even mobile software such as a central video can watch CCTV5, but many games, TV stations have no ones, there are no TV stations. The copyright of the mobile terminal, so the central video software can only do black screen processing when the competition is broadcast.
Of course, there are still many inconvenient reasons for CCTV5 copyright loss. In short, in recent years, the benchmark of the sports broadcast industry has been reduced to recording channels. In this situation, CCTV sports explanation talents have also encountered a lot of loss. During the live broadcast, the sports channels were basically single -person commentary, which seemed very deserted.
Because there is no play to broadcast for a long time, there is no commercial advertisement, and the operation of the TV station is even more difficult, and then there is no money to buy copyright to form a vicious circle. Therefore, CCTV5 has begun to change in this situation.
First, the NBA was repeated in March. The audience of basketball in my country was still huge. Although Tencent and Migu occupied the main market for NBA broadcasts, CCTV resumed the NBA, and the ratings have improved significantly.
Perhaps the success of the NBA has given CCTV5 confidence, and recently announced a heavyweight news: CCTV Sports Channel won the Premier League live rights in the new season. You know, the Premier League is the most expensive in the five major leagues, and the CCTV action also proves their willingness to bottom out.
If you can plan the Premier League live broadcast, it will also bring high ratings to CCTV, because the Premier League's start time is very friendly to domestic fans, there will be a lot of competitions from from 7 to 11 pm on weekends. Appreciate the competition in front of the TV.
In addition, on the Internet platform, watching the Premier League is to increase the price members. On CCTV Sports Channel, there are free live broadcasts. In this way, the ratings of natural TVs will be guaranteed.
According to the latest news, CCTV Sports Channel is also actively negotiating for other football leagues, and the copyright of F1 should also be close to completion. This series of operations have proved that CCTV5 has made up their minds, reversing the slump in recent years, reorganizing the fanfare, and promoting publicity. In this way, let the audience feel the power of sports.
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