Jiangsu Sihong Jiejie Town: The "addition, subtraction and multiplication" method brings together the theory of "people's name" theory to preach into the people's hearts
Author:Consumer Daily Time:2022.07.14
In order to strengthen the education and education of the masses and build a strong preaching team, the Jorde Town of Sihong County, Jiangsu Province uses the "addition, subtraction and multiplication" method to create a "people's name" preaching brand. "Township sounds" spread the "party sound", allowing the party's innovation theory to "fly into the home of ordinary people."
"Add" into the power, build a strong team. Gathering the power of preaching, highlighting the core role of "youth+famous mouth", convening party members and cadres, literary backbones, educators, advanced models, etc. to become permanent members, set up a "youth famous mouth" preaching group to give full play to their respective advantages, Carry out theoretical preaching through the form of "preaching three entry", that is, the preaching of "entering the room", "telling stories" in the cultural hall to push the mind "Wu Truth"; "Talking about theory"; "walking into the fields" preached, "discussing policies" in the vast fields, "passing the spirit" in a simple way, promoting the party's theory to take root and inherit the red spirit.
"Reduced" to less rigidity and accurate content. Correctly handle the relationship between the publicity and the audience, firmly establish the people's position, actively explore the preaching model of "menu+order", and use investigations and research to form accurate preaching, let the audience "place orders", let the masses "order food "". Persist in using small stories to explain the truth, use people around you to tell the things around you, find the entry point, refine the truth, goodness and beauty, see the small knowledge, see the Mandarin, convert Mandarin into the soil dialect, and let the theory preach "move" and "live". Let the masses have political identity, ideas, and emotional resonance.
"Take" the stage, innovative form. "Putting bamboo boards, lingering in the sky, let me talk about the spirit of the Sixth Plenary Session ... The party's kindness is both all seas, and the high song will open to tomorrow." ", Spoke in the hearts of the masses, spoke in the hearts of everyone, and caused the masses to spread and like. In -depth planning in Jiejizhen, organizing literary and art preaching volunteers to compile the content of the preaching into allegro, Sizhou opera, three and a half sentences and other forms of diverse, "short flat" and grounded literary works, so that party members and masses can understand, and they can understand, and they can understand, and they can understand. Like listening, easy to learn, and happy.
"Except" distance and expand the position. Extend the theoretical preaching positions to the grassroots level, let the farmhouse book house, school classroom, moral lecture hall, village square square, good people gallery, etc. give full play to the function of the theoretical preaching positions, and discover the preaching positions at the door of the people's houses such as "small squares" and "small bench". Solve the difficulty of the "last meter" of theoretical publicity and popularization. On the line, we will give full play to the advantages of the "new media + theoretical preaching" matrix, and use platforms such as the air horn, WeChat public account, WeChat group, red study room, and learning power to open a "air lecture hall" to break the time and space restrictions of the preaching time. (Shi Qing)
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