Sichuan Shawan: Apocalypse to improve the level of homestays to welcome the "double high" era

"After learning the experience of Hanyuan B & B, I would like to dress up the yard in the inn, add some BBQ and children's amusement facilities, work hard on the details of service, and strive to become friends with each guest. Attract more guests. "Li Wanchun, the owner of Huaxi Inn, Shuguang Village, Jinkouhe District, Leshan City, Sichuan Province, felt after participating in the training class organized by the cultural tourism practitioners organized in the district.

Recently, the work team of the Jintouhe District of Leshan City, Shawan District, Leshan City, and the Cultural and Sports and Tourism Bureau of Jintouhe District held a three -day training course for cultural tourism practitioners to invite experts in the city's tourism industry to explain the text. Travel integration helps the differences and characteristics of rural revitalization, the differences and characteristics of the homestay and the farmhouse, and the design and product experience of cultural homestays. More than 30 cadres of tourism and village cadres of tourism and tourism in more than 30 townships and villages, and some heads of homestays and farmhouses participated in the training.

Jinkouhe District has abundant tourism resources. With the opening of the Lehan Highway and the completion of the Jinkou Henan Station of the Chengkun Fu Line in the year, the arrival of the "double high" era will greatly promote the development of the tourism industry in Jinkouhe District. In this regard, I have been thinking about how to help the Shawan District opposite assistance team in the Shawan District, where the rural rejuvenation of Jindouhe, and keenly captured this opportunity. The quality of the homestay and the promotion of tourism and promotion have made certain results.

In -depth investigation Finding Tourism Development Blocks

At the beginning of May 2021, after comprehensively analyzing the opportunity of Jinkouhe's resource resource endowment and development opportunities, the team used the integration and development of the agricultural and tourism industry as the focus of assistance work. , Collect some problems.

Some tourists said, "On the holidays, it is too difficult to stay in Jinsouhe. It is difficult to find a room for hotels, homestays, and farmhouses. Said, "Looking at the tourists who can't find accommodation, we will also free up their free room for them to stay for one night. This also allows us to see business opportunities. If we can transform our house into a homestay, I believe it is not a small sum. The income is that I don't know what kind of homestay is popular. "Some homestay operators reported," There are many people who come to this Dawa Mountain now, and we have also given low prices to attract tourists, but people who live in Many, I don’t know if my room is not good enough, or it is not enough to promote. "

Since the Lede Section of Lehan Expressway has been opened to traffic, the scenic spots such as "Dacha Mountain on the Clouds", "Most Beautiful Grand Canyon", "Most Beautiful Water Highway", "Lugu Ping Turning Flowers", "Net Red White Xionggou" have attracted tourists. "May 1st" and "National Day" and other holidays averaged more than 10,000 tourists and thousands of transit vehicles. The characteristics of special homestays and farmhouses exceeded 90%, and the tourism industry showed vigorously. During the investigation, the team also learned that: First, there are not many hotels and homestays, there are fewer beds, and a bed is difficult to find during holidays. Jintou River has a short stay; third, some homestay owners' business philosophy is backward. When newly expanded, the number of rooms is simply increased, light quality, and the accommodation experience is not good enough; The low price has also lost many customers, which leads to the low accommodation income. Sausage bacon, eagle tea, coriander, peppercorns and other characteristic agricultural products have a small sales, and the sales income is not high.

Multiple measures and help the development of the preparation industry

Since the beginning of this year, the work team has promoted the development of the homestay industry as the focus of the year. From the development of training and transforming the owner's thinking, creating a model homestay to help the development of homestays in the aspects of the village and village appearance and improvement.

The first is to change thinking and increase the vitality of the owner. Continuing the training of cultural tourism practitioners' ability to enhance the training, through learning theory and the concept of theory, seeing on -site experience, allowing participants to clarify the current development direction of the homestay. Methods and agricultural tourism combination have been effectively improved.

The second is to drive the development of the surrounding homestays with dots. The Half -road homestay has a unique location advantage. It is located in Shengli Village, the first village of the Canyon. It is located at the junction of tourists. Pushing the window to see "Great Grand Canyon, Pentium Dadu River" Advanced, beautiful environment, modern facilities and equipment, will provide a model for the construction and operation of the B & B in the Jintou River District, and play a leading role.

The third is to upgrade quality and improve the surrounding environment of the homestay. Give full play to the advantages of Xinle Village's convenient transportation, residential concentration, and overlooking the urban area, support the implementation of agricultural tourism complex projects in Xinle Village, and help build "Xinleetian Street". After the project is completed Essence

Agricultural and Tourism integration helps the countryside comprehensive revitalization

Based on unique tourism resources and high -quality agricultural products, the work team has invested 3.3 million yuan to support agricultural tourism -related projects for more than a year, helping the masses to increase income and help rural revitalization.

The industry is prosperous and the countryside is prosperous. The work team has invested 1.1 million yuan in two years to help improve the infrastructure construction of Sichuan Astronomical Park and help the establishment of a provincial modern agricultural park; invest in 1.3 million agricultural tourism complex projects in Xinle Village, Yonghe Town to improve the supporting construction of infrastructure. Consolidate the foundation of the industrial development; help the 150 acres of loquat bases in Minxin Village of Jinhe Town to install irrigation equipment, improve the quality of high mountain loquat production, and promote the development of agricultural and tourism integration industries. If you want to get rich, products are the key. In 2022, as the "double high" era is about to start, it is bound to increase the number of gold passengers. : Actively promote the cooperation of the hospital and land, develop 32 Tian Ji dishes to make the treasures in the mountains become the tongue food; help Jintouhe District honey processing plant to build a standardized plant and production line for eagle tea Red "Washan Li Fat" posted videos on the Douyin platform to drive the sales of special agricultural products of Jinkouhe; organize the special agricultural products of Jintouhe District to host exhibitions, participate in exhibitions, and promote them outside the district. Agricultural special products and tourism resources have launched the awareness of the enterprise, with cumulative sales revenue of 460,000 yuan. (Xie Fang Lei Huanyu)

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