Showing explosive growth in the short term | Jinan guides the healthy development of camping economy

Author:Cultural Tourism China Time:2022.07.14

▲ "2022 Jinan Open Camp Season" launched scene

The camping economy is in a wave of development in Jinan, Shandong. Camping, as an emerging format in the context of the integration of cultural tourism in the new era, in addition to the hot sale of tent equipment, it also brings opportunities for development opportunities for Quancheng's transportation and rural revitalization. Beginning on June 17, the Jinan Cultural and Tourism Bureau launched the "Jinan Operation Season 2022", which will last until the end of August. According to the party secretary and director of the Jinan Cultural and Tourism Bureau, the development of the camping economy has been developing the camping economy. At present, the local camping site has launched the construction of camping sites and the cultivation of related formats. With rich and diverse promotion activities as the lead, Jinan will seize the development opportunities of camping, and promote the high -quality development of the cultural tourism industry with integration and more open attitude.

▲ Jinan Run Ma Ling Camping Land

Go to nature and feel childlike fun

Since 2020, affected by the prevention and control of the new crown pneumonia, some scenic spots, especially indoor tourists, have limited capacity, coupled with the increasing daily travel needs and attention to natural ecology. Enjoy the fun of camping.

Duan Chongshan, who lives in Huaiyin District, Jinan City, is now a veteran enthusiast of camping. "Two years ago, I started to contact the camping, mainly to accompany the children. I used to go out to play, and some scenic spots could not get in. I either queue up or some conventional amusement items, and the experience was not good." Duan Chongshan said that he was studying in elementary school. Children like the atmosphere of camping very much. Can come into contact with flowers and plants, and can also fish and play with water.

In Duan Chongshan's view, camping is to let children come into contact with nature. Especially let children reduce watching mobile phones and watching TV. Today, Duan Chongshan's car trunk is loaded with tents, folding tables and chairs, and moisture -proof pads all year round, and can bring children to a camping trip at any time.

Liu Yanchun, who runs outdoor equipment stores in Heping Road, Lixia District, Jinan City, has a deep understanding of this year's camping boom. "Some conventional camping equipment, such as tents, moisture -proof pads, and portable barbecue racks. This year's" May 1st "is out of stock." Liu Yanchun said that she has operated outdoor equipment stores for many years. This wave of camping has really made the business a lot better. "The best -selling tent in the store used to buy outdoor travel enthusiasts. It was more than 300 yuan, and it was sold for 20 pieces a month. At the beginning of this year, I sold more than 60 pieces a month. "Liu Yanchun told reporters that the camping has driven the hot sales of related equipment, and many colleagues in the industry are also stealing new products.

▲ Jinxiang Mountain Camping Land in Jinan

The new format has new gameplay

The camping is hot, but the format itself still needs to be planned. For example, many citizens of Jinan do not know where to camping are more suitable, and they do not know where to dinner and where to enjoy the scenery.

The Jinan Cultural and Tourism Bureau planned in advance to unite related social forces. In the first phase, 18 camping locations were released to the society, including the Jiu Dingta Camping Land, Crescent Camping Camping Land, and Qixingtai Starlight Moroccan. , Different tourism formats such as rural homestays.

In order to facilitate the planning for camping, the Jinan Cultural and Tourism Bureau leads the production of Jinan camping maps to label the location and contact information of the camping site in detail, so that citizens and tourists will open a new experience of camping life according to the map. Tourist Wang Chuanwei said: "The camping map is very timely. The child is not knowing where to relax with the sorrow of the child. We are going to check in according to the camping map."

At the same time, in order to expand the coverage of Quancheng camping products and broaden the sales channels for camping products, Jinan Culture and Tourism Bureau, United Meituan, Ctrip and other OTA platforms, open the scheduled port of the Jinan Lu Camp, and launch electronic package tickets for major camping sites to set up a major camping site. Camping land and thousands of tourists need wisdom reservation platforms.

The development of the camping economy is inseparable from the construction of camping sites and the abundance of business products. According to Liang Liang, during the "2022 Jinan Open Camp Season", the theme activities such as motorcycle parties, parent -child camping, starry sky camping will be carried out. Every week, one Jinan representative tourist attraction, rural, landscape corridor, etc. will be selected. Line and products, allowing the citizens and tourists of Quancheng to have high -quality camping sites to "station", rich products to experience, beautiful landscapes to share, and enjoy leisure life.

Civilized travel is indispensable

With the popularity of camping, some discordant notes have also appeared, which puts some pressure on environmental protection.

In order to better experience camping products and experience leisure time, the camping experts, representatives of camping enterprises, and camping enthusiasts in Jinan jointly released the "Introduction to Warbers Camping Proposal" to drive more tourists to practice the concept of no trace camping through the initiative, such as Remind visitors to reduce the use of detergent and disposable supplies, avoid camp fires from contact with vegetation, leave a piece of garbage, not disturb others, etc., so that no trace camping is a conscious action.

Wang Degang, president of the Shandong Provincial Tourism Industry Association and dean of the Shandong University Tourism Industry Research Institute, believes that camping as an outdoor leisure activity and consumption phenomenon has ushered in rapid and large -scale development in recent years. In particular, under the multiple effects of the current tourism demand, the transformation and upgrading of the tourism industry, and the impact of the new crown pneumonia, the explosive growth in a short period of time, and some problems and deficiencies have occurred. For the vast majority of consumers, camping is still a relatively fresh tourist experience. It is necessary to gradually form a good camping habit to protect the environment and care for nature.

(Figures of Jinan Culture and Tourism Bureau) On July 14, 2022, "China Culture News"

The 7th version published a special report

"Jinan Guiding Camping Economy Beatful Development"

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Editor -in -chief: Chen Xiaoyue