Resident performance: drama and audience, who "punch card" whoever

In recent years, especially since the emergence of the new crown pneumonia, the performance industry has undergone profound changes. On the one hand, the online broadcasts have risen, and on the other hand, the resident performance is a great view.

The resident performance generally refers to a work or performing arts, which carry out normal performance in fixed places. The resident performance is not new. The tourism performing arts projects in major scenic spots are residents, or can only be resident. In recent years, many excellent resident performance projects abroad have been introduced to the country. The domestic original boutique drama represented by the dance drama "The Radio Waves Never Passing" has also joined the ranks. Essence

Many resident performance projects break the traditional viewing relationship, bring new ideas to creators, bring new experiences to the audience, add new connotations to urban culture, and also test and even challenge traditional drama and theater concepts. Border, so that people re -think about drama, theater, and themselves in the new context.

Response to reality:

Increase brand and reduce costs

One important reason for many repertoires to join the field is a response to the current reality. According to the relevant person in charge of the Guangzhou Grand Theater, the costs of tourism, landing reception, and stage facilities are expensive. Therefore, a drama tour often needs to take many cities and perform multiple performances in each city to share the cost. Under the epidemic, the large -scale and cross -regional flow of personnel faces many uncertain factors. At this time, the tour is obviously not an ideal choice, and the resident site solves this problem. At the same time, the normalization and high -frequency resident performance is also conducive to the reduction of the labor costs such as actors and other labor services, and get a good price when signing the contract.

However, the resident performance is by no means a short -term behavior of helplessness, but the inherent requirements of continuous innovation, increasingly diverse creative forms, and long -term development of art groups. As Mao Weitao, an artist and head of "Baiyue Cultural and Creative", said that although the tour mode can effectively enhance the popularity of theater works, because the audience group is too scattered, the aesthetic taste of audiences in various places is also different. Creation is not a good strategy. From Broadway in New York, Western Western Region in London, to Japan's Four Seasons Drama Troupe and Takuka Opera Troupe, experience shows that the brand building of excellent theater troupe is always connected with specific places. In China, whether it is Peking Opera Master Mei Lanfang, or one of the founders of Xiao Baihua's Troupe, Gu Xidong, a playwright, hopes that his performance group can have a theater that belongs to his own. "The resident performance is a symbol of quality and brand, and it is also a symbol of the status of the arts academy." Mao Weitao said.

For a long time, there are not many domestic resident performance practice. In the early days, a cultural tourism show drama built a theater and a drama for a scenic area had strongly broke into people's vision. The "Impression" series and the "Eternal Love" series were well known to the audience. After a period of savage growth, the cultural tourism performing art drama in the field as the main form has gradually got rid of the early number of early quantities, high homogeneity, and unsatisfactory quality. big project. "Only Henan · Drama Fantasy City" staged more than 20 repertoires in different theater spaces, forming the drama settlement group in the field.

In recent years, in addition to tourism performing arts projects, the performance of the original boutique drafts and the introduction of excellent foreign aaters' performances has also been recognized by the market. In this regard, Shanghai is very eye -catching. In 2021, the dance drama "The Radio Wave of Never Passing" and the classic Yue Drama "Dream of Red Mansions", etc., were awarded at the Mandarin Award. At the Meiqi Grand Theater, Wanping Theater and other well -known theaters in Shanghai, it opened the resident performance, not only provided a lot of stage for young actors The opportunity to practice also allows the audience who like these works to brush, three brushes, and even N brushes. Chen Feihua, the head of the Shanghai Song and Dance Troupe, said that after the Shanghai Standing in Shanghai, the topic of "Never Passing Radio" continued to heat up, the brand's influence continued to increase, and at the same time, it led to the domestic tour market.

In terms of the introduction of the drama, the immersive comedy "Crazy Barberry Shop" (Chinese version) performed in the Moon Bay station in Shanghai Ruihong Tiandi Bay is also quite eye -catching. It is understood that the history of "Crazy Barberry Store" has been performed in the United States for more than 40 years, and has been translated into more than 20 languages. It is performed in many countries. In "Crazy Barber Shop" (Chinese version), the main creator incorporated the script killing element based on the original drama architecture, strengthened the immersion, and highlighted the openness and interaction. Actors dialogue, providing clues to "detectives" to jointly promote the development of the plot.

Break through the traditional viewing relationship:

Immerse experience and technology blessing

The immersion of "Crazy Barber Shop" (Chinese version) is not alone. In most resident performances, the main creators boldly break through the traditional viewing relationship, leaving enough room for the participation and interaction of the audience.

In the Shanghai Asian Building, the crew of the musical "Apolonia" simply made the performance venue as the appearance of American bars in the 1920s and 1930s, completely breaking the boundary between the stage and the auditorium, and the audience became part of the performance. After the market education of immersive drama such as "Sleeping Night", the audience, especially the young audiences, showed a strong sense of performance in "Apolonia". "Qia" also settled in the Asian Building. At present, the resident musical "Lighthouse" and "Flame" staged in the Asian Building will make immersion as a prominent selling point. On the way to pursue immersion, Shenzhen's drama group "claw horse drama" has gone further and bolder. Interactive interpretation "is a new form between drama performances and social games. In "Player The Life", each audience is set to players who log in to virtual games. The game currency used by players is time, wisdom, health, face value, etc. "Players The Life" hopes to inspire in this way The audience thinks about time, life and other major propositions.

Cao Lin, president of the Chinese Stage Art Society, said that the attribute of human "social performance" determines that the performer is the same viewer at the same time. The existence of random switching phenomenon. From this point of view, in many resident performances that emphasize immersion, the creator is completing a retro -style tribute to return with a pioneering and innovative attitude. Box office appeal.

Of course, the attractiveness of excellent resident performances also comes from the blessing of science and technology. Compared with other performance modes, the long -term and normalization of the resident performance must make higher requirements for the quality of the work, including both the merger and depth of the content level, as well as the good -looking and good -looking form level. The audience is often new. The dance drama "Wake -up Lion", which was awarded the Chinese Dance Lotus Award, launched the MGM resident version of Macau Macau at the end of last year. Macau Macao Theater has the world's largest permanent indoor LED display. The dance drama in the field makes full use of this advantage and integrates elements such as lion, Nanquan, dance and other elements in the form of real scenes and virtual combinations. Great different perception. Dialogue and collisions between ancient non -heritage and modern scientific and technological methods can reflect the efforts of the resident performance at the form of form. In other words, the ultimate pursuit of the work in form can only be achieved through the resident. This also proves that the residentization of the performance project is not a short -term stress, but it is self -coming.

Han Sheng, a professor at the Shanghai Academy of Drama, pointed out that the evolution of artistic forms is inseparable from technology, and the profound transformation of human social lifestyles often brings a synchronous change in art forms. From the innovative viewing to the form of emphasis on the sense of technology, the resident performance in the recent hot and intriguing taste.

Become a lifestyle:

Consumer theater and shaping city

The drama and project residentization, in addition to facilitating the audience, also played a role in cultivating performing arts talents, driving the surrounding industries, and cultivating urban culture.

Mao Weitao believes that only by creating a new model and new path and creating opportunities for young people can the art of drama be really endless. "We are willing to implant a new annotation for the" resident ", and successively launched the party history in the drama, childhood in the drama, and youth in the drama in the Xiao Baihua Yue Theater. The exhibition; also tried to launch a special evaluation session, so as to expand the scope of operation with a point, so that Xiaobaihua Yue Theater developed into a performing arts platform for Jiangnan culture and art. "Mao Weitao said," In the future, it will become the incubation field for young people to grow. Create opportunities and conditions, the theater can also have a more bright future. "

The training and exercise of artistic talents in the field performance is a comprehensive and industrial chain. Especially the small theater resident project, lower funding demand, smaller market risk and dense performance scenes, can be used for the art production process. The young creative talents of the work provides sufficient practical opportunities, incubating explosive IPs and well -known artists, and it is also conducive to the performance of the audience to the young people and ordinary income groups. In the long run, it may be equally important to cultivate audiences and creators.

For the audience, watching the performance has never been as simple as walking into the theater. Before people appreciate the performance, they may have to fill their stomachs. After watching the performance, they may have to drink and talk about their feelings with friends and friends; most people who come to see the performance from the field do not want the hotel to be too far from the theater ... Once the resident performance is recognized by the market and is well -known, its radiation and driving effect on the surrounding business format will gradually be exerted. If the performance project is famous, then the successful experience in a certain city can "copy and paste" in other cities to achieve scale. At the same time, a series of products surrounding this IP will share the business of the IP business. value. At present, more and more newly built and built small theaters have selected positions in the business district. The theater has long been not just as simple as providing the performance field.

The social and cultural value of the resident performance outside the industry is that it can participate in the cultural construction of a city and cultivate the cultural temperament of a city. Tao Qingmei, a researcher at the Institute of Literature of the Chinese Academy of Social Sciences, pointed out many years ago that the theater should not be just a geographical coordinate of the city. As a symbol of a city, the most important thing is that it can continue to create in the unpredictable performance market. Performance related to the audience in this city, guide the cultural consumption of a city, and shape the cultural feeling of the city. As a complex of "place+content", the resident performance is an ideal carrier to meet this demand. Regardless of the performance of the Nanjing Yuhua Theater, the red style of the immersed drama "Code 1921", or the Suzhou Garden Real Estate Performance Works -the garden version of the Jiangnan charm of the Kunqu "Floating Sixth Ji", all mobilize the cultural resources of the city. It also fits the mental temperament of the city. The theater, theater clusters and the dazzling resident performance projects in Shanghai undoubtedly have the cause and effect with their modern fashion, open and inclusive urban culture. As Mao Weitao said, the essence of the relationship between theater and theater is the relationship between theater and the city. When talent, market, and content organically integrate into the urban atmosphere, these resources will eventually condense into a city's big IP. "This IP has been continuously culturally creative and commercialized. It extends into people's lives through consumption and becomes part of people's lifestyle." Mao Weitao said. The industrial ecology that residents and its drive are transforming the above vision into reality. Understanding the drama and understanding the changes in the form mode of the resident performance in the perspective of regional culture means that the path of a new way of integrating resources and organizing cultural production is being generated.

Turn the audience into a user:

"Get the desired" and "lost ownership"

Fresh thing is always easy to be loved by young people. Suzhou guy Xiao Wang loves the script killing and also likes drama. He not only frequently watched the local resident performance of Suzhou. When the epidemic was not severe, he often took the high -speed rail to Shanghai to watch the drama. In his opinion, there are many similarities with those who are full of immersive field performances and watching script. "They don't need to sit on the crisis, have strong flexibility and sense of participation. The script kills, the secret room escape, etc. Players will participate more or even dominate; Generally, it is better and more realistic than the script killing, so many times the feeling of immersion and experience is stronger. "Xiao Wang said.

Xiao Wang's feelings are representative. The immersion of the resident performances and script killing of the resident performances and script is stronger. However, this comparison itself means that the boundary of the concept of traditional drama is becoming increasingly blurred. After all, no one would think of the script killing when watching the Beijing Renyi "Thunderstorm" and "Tea House".

The audience who is accustomed to the drama mode represented by "Thunderstorm" and "Tea House", will inevitably have a little word for the resident performance that emphasizes immersion and interaction. From the undergraduate of Beijing University of Beijing to watch more than ten years in the Capital Theater, the Beijing Renyi hardcore fans have such concerns: "" Thunderstorm "is a good play, the script has been published for almost 100 years;" Ruan Lingyu "is also good The play has been acting for almost 30 years, and it is still performed some time ago. Our fans can see the good show left by history to us, so in the future, my grandchildren want to know what good plays in history in history. I Can you only take your child to play the game? That's weird. "

Forty years ago, Luo Dayou sang: People in their hometown got what they wanted, but lost their own. But no matter what people hold, the change is happening. On the one hand, many resident performance projects have moved to socialization and gaming through strengthening immersion and participation; on the other hand, variety reality shows represented by the "Meng Discovery Case" may also be regarded as celebrity guests A immersive drama that plays the role and plays himself. The drama in the theater has quietly changed, and the drama expands the growth space outside the theater.

As Han Sheng said, cross -integration and border blurring are the common characteristics of today's art; and the changes in the field are the biggest changes in the development of art today. Behind it is the revolution of the overall cultural ecology. Deep transformation. In this context, it is not difficult to understand that the unique appearance of the resident performance is closely related to the impact of emerging media and the transformation and upgrading of cultural consumption methods. The development of the Internet, especially the mobile Internet, has continuously transformed audiences into users. New media and new technologies enable users to appreciate and experience all kinds of wonders and illusions. They also spawn various fresh consumption scenarios and experiences. Users are in culture. The autonomy and energy of consumption have greatly improved, which has a subtle but profoundly influence on people's aesthetic expectations for drama, affecting the position and thinking of the creators, and also affecting the status and relationship between the two parties. The classic resident performance "Sleeping Night" made a vivid annotation for the above changes with its global influence.

In the currently popular residential performances, many times, the audience not only came to see and listen to it, but also played. The drama text no longer enjoys the core position, the linear narrative structure and stage time of traditional drama The hypothetical and illusory nature of the drama is gradually breaking, and the "travel" of drama rely more on the splicing of situations and space. The autonomy of the audience is magnified, and it can decide how to appreciate and participate.

People who are familiar with theory of drama may find that the above situation appears in a large number of performances in China today, echoing the drama scenery described in the book "The Theater Theater" in the book "Theater Theater". It is also standing on the position of the post -theater theater. Many commentators believe that at present, the immersion experience brought by many works is not completely and thorough. Good opportunity. Lehman's point of view has caused overheating or even controversy in the Chinese drama industry. At this time, the current node is increasingly prosperous in the field performance, and it seems to be in response to its more peaceful and cautious observation and thoughts. At the same time, some experts believe that the current specificity and pioneer of the current performance of the field performance, although there is a premise of aesthetic paradigm and art pursuit, but market considerations and please users are still the main causes. In fact, while respecting the market and seeking new and changing, it is still simple and profound to adhere to artistic pursuit and ideological expression to create a good show for the audience. As the professor of the Central Academy of Drama, Ma Wenqi wrote: "The best self -defense of the practitioner is the creative practice. As for the theory, just listen to it."

"China Culture News" on July 14, 2022

The 5th version published a special report

"Performing in the field: drama and audience, who" punch card "who"

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Editor -in -chief: Chen Xiaoyue

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