Yantai overseas Chinese style ｜ Chen Lin: The life of "tossing" creates unlimited possibilities

Jiaodong Online July 13 (Reporter Wu Yuxin) Likes "tossing" and challenged -this is the evaluation of the famous Chinese designer, planner, and Chen Lin, president of Canada Search Media Chen Lin. Born in Yantai Art Family, when he was young, he followed famous teachers to learn painting, from Beijing to Paris, and then from Paris to Toronto, until now to and from China and Canada. "With the" heart "movement, on the way to chasing dreams, it also creates unlimited possibilities for life.

Chen Lin attended the domestic meeting

Both are both unique and "search" Vientiane

In Chen Lin's memories, he has been a "tossing" person since he was a child. When he was a kid, he learned to paint. In order to ponder different strokes, he secretly went to the willow bars, burned willow bars, and made a charcoal pen by himself; abandoned domestic institutions in China, and pursued the arts in the heart to pursue loneliness in Paris and studying in France. Famous designers and planners have given up the resources and connections that have been accumulated for many years, and come to Canada from scratch ... This kind of "talent" adds a "unique" mystery to his life, but also for Chen Chen. Lin's cross -bank multi -habitat development laid a solid foundation.

In a few years after I came to Canada, Chen Lin, who had been building a very well -built in the design field, "tossed" himself into the media industry. As early as studying in France, Chen Lin discovered that foreign Chinese media mostly used traditional Chinese as a carrier. Whether it was text and grammar and simplified Chinese, there were certain differences. With the improvement of national strength and the rapid expansion of the group of international students, he keenly captured a gap in the industry with great development potential -followed, the idea of ​​establishing the "Simplified Chinese Magazine" came into being.

Although the ideal is full, it is a major transformation from "talent" to "all -round". He has always liked challenging, but he is confident: "I am particularly interested in myself, whether it is music, shooting, psychology, and business operations. , I might be more like a "miscellator" who designed. "He said in interest.

List "SOLO Magazine"

In 2015, "SOLO Search" magazine was officially launched in Toronto, becoming the only Simplified Chinese fashion life magazine in Canada. "The word solo is highly related to the word" independence "in French or English. I also hope that the magazine I have founded this has such a uniqueness and uniqueness of the" unique "." Chen Lin interpreted the magazine like this. Connotation of name. "SOLO's pronunciation is also very similar to‘ search ’in Chinese, and our original intention is to integrate different cultures and creativity together.”

"The book is like a person", "solo search" is like an extension of Chen Lin himself, unique and mixed, unique and unique. In the early days of the publication, the content of the magazine focused on the topic of fashion and life, promoted fashion brands, and shared taste information. This is not only related to Chen Lin's professional background and work experience, but also a field that is loved by young people but is still a "blue ocean". "Get occupying the mainstream media and has his own right to speak." Chen Lin, who looks "tossing", is extremely clear.

Chen Lin and the Consul General of the Chinese Consulate General in Toronto, Canada in Canada are "Searching for China Photo Show"

Return to the hot soil, the Huafeng blows the Youzi heart

Inadvertently, the story ushered in a small turn in 2017. This year, Chen Lin was invited by his hometown to return to China with a cooperative foreign artist Fashion Santa to participate in the Spring Festival Gala of Shandong Satellite TV. Tianjin, Chongqing, Wuhan and many other domestic cities.

Although he returns to visit relatives every year, Chen Lin usually comes in a hurry. This time, he finally has the opportunity to walk around, witness the changes in the motherland with both eyes, and experience the development of the city in person. "At that time, I bought something to check out hundreds of dollars in cash. The cashier asked me if I had a mobile payment, and I knew that WeChat could still be used to pay." Thinking of the "embarrassment" of the year, Chen Lin smiled. "This makes me realize that in many aspects of domestic aspects, it has actually gone at the forefront."

The brief return trip not only made Chen Lin see the latest domestic appearance, but also opened his vision in the process of communicating with hundreds of Chinese media in charge. "Through the Chinese story, culture is the carrier, and the Chinese culture is better integrated with the soft telling of the local culture." This brings new inspiration for Chen Lin's magazine's magazine distribution and brand promotion business.

With the domestic inspection, Chen Lin expanded the sector about Chinese stories in addition to the original fashion and living information content of the magazine. "The traditional Chinese culture of 5,000 years is our biggest inspiration." From festivals to folk customs, including non -heritage paper -cutting and cheongsam culture, including his hometown of Yantai, he was written into the article and was read and read again and again on the other side of the ocean.

Back to the motherland is the key point of success

For a long time, a "myth" has plagued many Chinese and overseas Chinese who live overseas: incorporated into the local cultural life, does "we" need to be "them"? Regarding this question, Chen Lin answered firmly: No. "You can never be 'them', and the cultural background of China is your power." Chen Lin thought. "The powerful market and strong cultural heritage of 1.4 billion people are the key to success that" solo search "can succeed."

As a well -known Chinese planner, Chen Lin is also committed to spreading Chinese culture through offline activities. As the Spring Festival has become a legal holiday in Canada, he has participated in the Spring Festival Gala organized by the People's Daily Overseas Edition for four consecutive years- "Chinese Story and China". Through this form, the West and the Chinese are integrated into it to feel the charm of the "Chinese style". "We also held a 'Chinese story exhibition' in Canada in 19 years. They are not only Westerners. The older generation of Chinese and overseas Chinese also understand the appearance of New China through photos and videos. Men's emotion also strengthened the confidence in promoting Chinese culture. The "Chinese Story Chinese Year" Chinese Chinese Spring Festival Gala hosted by "Chinese Story and Chinese Year"

In 2021, Chen Lin held up the pressure of the epidemic, and resolutely invested in his hometown to invest in the search branch to plan for the development of the city and cultural dissemination. "The impact of epidemic on brand communication is actually not small, especially for some offline activities. But I always believe that the domestic market has huge potential and rapid development. The more everyone is dormant, the more I have to seize the opportunity."

However, this time, Chen Lin's "tossing" was successful.

"Solo search" at Doto Fashion Week in Canada has become one of the mainstream cooperation media

During the Beijing Winter Olympics in 2022, Chen Lin led the Media to become the official cooperative media of the Canadian national team CF and the cooperation media of China News Agency, and made in -depth follow -up reports for 7 Canadian female Olympic players.

This year, he will continue to carry out the "Global Chinese Style Show?" He will also continue. The integration of culture shows the diversity of Huaxia culture and art in many aspects and angles. Through "high -end research+fashion display", combined with cultural tourism research in various places, in -depth understanding of different cultural and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic and artistic arts, and pass on the world with various forms such as calligraphy, painting, speech, instrumental music, catwalk, and dance. "Now that the Hanfeng and sun winds are popular, I hope that 'Huafeng' can walk at the forefront and lead the trend." Chen Lin said.

"Create infinite possibilities." This is the slogan of "solo search" magazine. From transnational to cross -bank, Chen Lin continued to move forward on the way to build international brands, bringing "foreign brands to China, Chinese brands to foreign". Different sky.

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