Guangyuan Lizhou: Ecological "cool resources" drives the "hot economy" of cultural tourism

Author:Lizhou Rong Media Time:2022.07.14

In the past few days, more than 35 degrees Celsius "barbecue mode" has been opened in many places. Such a "sauna", for the forest coverage rate of 64 % and the excellent air quality of the air for more than 350 days.

"Leyou"+"Huyou", attracting tourists

"Camera, water cups, shading caps, three -piece sets of travel." Early in the morning on July 10, Ms. Li from Chongqing started her weekend tour. "It only takes more than two hours to take a moving car. It is so cool here, the air is fresh, the air is close to the city, and the tickets are also favorable!" Speaking of the summer of Tianxian Mountain in Lizhou District, Ms. Li praised.

The Tianxian Mountain National Forest Park was once a place where the summer was heaven and played, and it has a unique historical and cultural heritage. Here is the subtropical humid seasonal climate area. The maximum monthly average temperature is 20.6 degrees Celsius, and the average temperature is lower than 2 to 4 degrees Celsius in Guangyuan City. It belongs to a typical "cool resource".

Visitors play in Tianzhishan National Forest Park

Visitors play in Tianzhishan National Forest Park

"The Huimin Touring activities in our scenic spot are for all students across the country. With their student IDs from tickets, 8,000 tickets for tourists in Chongqing and Sichuan are free of charge. They are limited to 50 per day. Chongqing tourists can also enjoy tickets. Promotions. "Scenic staff introduced that, like Ms. Li, most of the tourists who chose to avoid the summer of Tianxian Mountain were self -driving and parent -child travel.

The tourist ring of the Tianshan Mountains was winding up, and the cool feeling rushed to the face. The scenic area changed the "high -cold fan" of the Kangyang route in the past. Three or five groups of tourists passed through the forests from colorful jackets. They were tired, either rest in the jungle hammock, sitting comfortably in the "Love Bird's Nest", or recalling "Youth" on the wooden suspension bridge, or pulling their throats in " The shouting fountain "Bigong's lung volume, release of the lungs ... Wang Yong, director of the Cultural Tourism and Sports Bureau of Lizhou District, introduced that since the opening of the Tianzhishan Scenic Area, every weekend, its online celebrity punching point ushered in many" returning guests ". At the same time, in order to promote the sharing of cultural tourism resources in Sichuan and Chongqing, the sharing of customers, and the co -construction of the market, in accordance with the requirements of "limited, appointment, peak" and other epidemic prevention and control requirements, Lizhou District also vigorously promoted the "Queen's Host Cultural Tour" and carried out to carry out to carry out the development and carried out to carry out the development and carried out the development. The "Sichuan -Chongqing Family -the Scenic Area Huimin Tour" activity, by issuing "high temperature subsidies" such as ticket -free tickets, reducing the cost of self -driving tour, improving tourists' willingness to travel, and accelerating the "internal cycle" of the cultural tourism industry.

"Multiple points"+"multiple", bring rich villagers

"Our family is close to the Tianzhishan Scenic Area. There are many people who come to summer during this time. They can receive up to 15 tables a day. According to the 400 yuan per table, the income is 6,000 yuan. In addition to accommodation, the monthly hair income is about 30,000 yuan. "Liang Qizhen, six groups of Feilong Village, Sandui Town, Lizhou District, calculated a account. Even if there was only half a year of business season, the old couple earn more than 100,000 yuan at home.

Now in Lizhou District, it is not just the Liang Qizhen's family who benefited from the scenic area. Tourism for the people and tourism benefits the people have always been the starting point of the development of the cultural tourism industry in Lizhou District. In order to make the Internet celebrity dot "punching in" towards the depth "experience tour", turning green water and green mountains into Jinshan Yinshan, Lizhou District vigorously implemented the "tourism+" strategy, and promoted tourism and agriculture, cultural and creative, business, ecology, and recuperation. In depth of the industry, the industry has built a number of new formats such as Mantianling International Slide, Duoxi River Drifting, and Tianzhengshan Global Umbrella Base in the region.

"With a good attraction, if the development of homogeneity, it is not sustainable." Wang Yong said that according to the summer market demand of the elderly, students' summer, family leisure, etc., Lizhou District continues to improve the study summer camp, outdoor sports, parent -child reading Waiting for the summer tourism project, the high -end complementary mode of "experience project+boutique homestay+farmhouse" makes the attractions more and more "swimming". Multi -dimensional experience in spiritual, spiritual, and spiritual.

Breaking the restraint of the ticket economy, it has won a new space for tourism development. While the development of forest recreation, hot springs, and sports recreation, Lizhou District also enriched new business formats such as eating farm meals, living in farmhouses, and living farmers around the scenic spots, which improved tourists. Consumption sticky, "returning guests" are increasing. At present, Lizhou District has received more than 8.3 million tourists, and has achieved more than 4.5 billion yuan in tourism comprehensive revenue; 29 special homestays and 137 farmhouses are dotted on 5 boutique tourism routes such as high mountain wetland. More than 300, indirectly drove more than 1,000 villagers to achieve employment at their doorsteps. (Guo Guihua)

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