Game technology embedded in digital transformation test fields

Engines are very common in the application of entertainment, industrial production, and architecture, and can help improve production efficiency through digital technology.

Wen | Smileyan

Editor | Shi Can

As a field of digital technology and cultural industries, the digital content industry has always been an important landing scenario and "test field" of science and technology. Today, this consensus becomes clearer and important.

On July 4, 2022, academicians from the Chinese Academy of Engineering, as well as experts and scholars from colleges and universities from the Chinese Academy of Sciences, Xiamen University and other universities gathered together to start a new generation of digital content technology represented by game technology, artificial intelligence, XR, etc. Wonderful discussion.

In the discussion of the meeting, experts and scholars believe that a new generation of digital content technology represented by gaming technology, artificial intelligence, and XR, which not only shines in major cultural scenes such as Beijing Winter Olympics and Beijing mid -axis. Being able to open up a new way of human exploration and perception of human exploration and perception of all kinds of physical industries.

Game technology drives cultural industry innovation

In the digital creative industry, the support technologies required for online games are generally high. The technology that has been tried and error and verification in the game can overfill it into other digital creative industries. For example, the "Digital Great Wall" project recently released by Tencent, based on photo scanning modeling, game engines and other technologies to complete the digital replica of the Great Wall of Shefengkou, restore the real details and information of the Great Wall in the digital world Digital protection of cultural heritage.

Tencent's self -developed PCG technology has "planted" more than 200,000 trees in the Great Wall of Xifengkou

In addition, at the opening and closing ceremony of the highly anticipated Beijing Winter Olympics, in order to bring the best visual experience to the audience in front of the TV, the technicians made digital scenes to build the bird's nest based on the game technology, and used the virtual world to conduct for the use of the virtual world to perform the virtual world. The rehearsal work of a series of programs simulates the full process of the opening ceremony of the Winter Olympics.

"Like the 2008 Beijing Olympic Games rehearsal, thousands of people need thousands of people, consume a lot of manpower, material resources, and time costs. The rehearsal of this year's Winter Olympics has greatly reduced production costs due to the help of virtual scenes." Yang Xiaoshuai, director of the sports e -sports project of Danghitian Group, said that the preliminary rehearsal work in the virtual Yuan universe, the light show and the fireworks show were pre -displayed there.

In fact, in the digital content industry, online games have driven the development of various human -computer interaction technologies such as voice, gestures, and touch due to the characteristics of multi -person cooperation; real -time 3D rendering of the logical operations and graphics of chips and software The computing power has high requirements, which promotes the development and innovation of software and hardware technology.

These technologies are also widely used in the cutting -edge production links of the manufacturing and construction industry. It can realize collaborative design, virtual production, virtual construction, and virtual delivery, and simulation, evaluation and optimization of the entire life cycle of the product.

The combination of new technical tools and traditional culture is a kind of exploration of innovation, and the summary and induction of the rising from point and face to a digital innovation system. "The innovation system is the 'bone bone' of the modern economic system. Innovation and development requires the innovation system." Li Zhe, director of the Institute of Science and Technology Innovation Theoretical Institute of Science and Technology Development Strategic Research Institute of Science and Technology Development, stood at a higher perspective.

Game engine becomes "new industrial software"

In addition to driving the cultural industry change, the technology of the game engine as the table can also build a real digital world and empower the physical industry. But the virtual world is not completely driven by the real world, and the virtual world will also affect the real world.

The academician of the Chinese Academy of Engineering pointed out that, as a platform for cutting -edge technologies such as collecting physical simulation, 3D modeling, and real -time rendering, the game engine can enhance the ability of traditional industrial software in 3D display and intelligent interaction, and has become "new industrial software". As a technical ability, it is constantly overflowing into multiple industries and fields.

In the field of autonomous driving, some Internet companies have begun to try to use game engine technology to support the landing application of smart transportation with real data. Tencent has built a virtual simulation test platform Tad Sim 2.0 based on the game engine technology and real scene data for autonomous driving research and development testing. In this scenario, you can test the autonomous vehicles by releasing the real collection of traffic flow data.

TAD SIM simulation urban road

The game engine has also begun to play a role in the field of civil aviation. In the cooperation with Tencent, China Southern Airlines Xiangyi uses gaming technology to help overcome the key technology of the full -dynamic flight simulator to create a domestic self -developed full -dynamic simulator view software system, and use surveying and mapping data to simulate various types of aircraft flights. Real situations, including airplane attitude, location, sports, and the terrain and architecture of natural areas and urban areas, and even various emergen The viewing products of the senses realize the breakthrough in the field of civil aviation flight training.

Based on the game engine, creating a more open, more authentic, and more immersive pilot simulation training "big world"

In a more micro -complicated medical field, technical personnel can provide doctors with a virtual 3D environment and interactable operation platform based on the virtual surgical system developed by the game engine. Doctors can simulate and guide medical surgery through virtual reality technology. Various processes.

Ding Wenhua, an academician of the Chinese Academy of Engineering, also believes that engines have very common applications for entertainment, industrial production, and construction, and digital technology can help improve production efficiency. With the development of technologies such as game engines, AR/VR/XR, the future virtual world and the real world will further achieve cross -integration. Its application prospects will not only include games, entertainment, and socialization, but also further expand to industry -oriented industries , Medical, Education and other fields. Therefore, how to build a digital environment, build digital people, establish an efficient production platform and tool set, and establish a virtual world rules will become the key to future technology applications.

Beware of Fang 遒 at the largest test ground

While the digital content industry is booming, it also puts forward new challenges to cutting -edge technology. For example, artificial intelligence is an important driving force for a new round of scientific and technological revolution and industrial change. In the opinion of Professor Guo Shihui of Xiamen University, the digital content industry is becoming an important landing scenario for the development of artificial intelligence, and games have become an ideal environment for artificial intelligence testing.

Looking at the international, after the Google AlphaGo defeated the Go champion Li Shishi in 2016, he subsequently developed Alphafold to solve the 50 -year protein folding problem that plagued scientists. In China, in order to catch up in this critical scientific field as soon as possible, Tencent AI LAB and the "enlightenment" AI platform quickly exerted scientific research and computing power advantages, creating a protein folding algorithm TFOLD, greatly improving the accuracy of structural prediction, and soon achieved the rush to catch up Super, its joint research results appeared on the well -known scientific research magazine "Nature".

Today, Tencent's "enlightenment" AI platform can quickly train multiple intelligence to make complex decisions based on a variety of virtual environments including Go and games, and apply it to multiple fields such as transportation, energy, medicine.

At the same time, the scientific and technological achievements of digital content represented by games provide demand and market for the popularization of technology, reduce technological costs, and promote the spread and popularization of new technologies.

Zhang Xiaoyu, a young scientific and technological history scholar and the winner of the Asian Book Award, said at the meeting that industrial history research proves that demand can determine the direction of the industrial revolutionary evolution than research and development. The market is more efficient in trial and error attempts, operating mechanisms, social communication, and results.

As we all know, Nvidia is a bonus winner driven by market demand. The needs of the game industry drove the company to accelerate graphic processing hardware, and the graphics processor (GPU) reduced the threshold for the operation of artificial intelligence algorithms in the 2010s. Nvidia has therefore transformed into a hardware leader in the field of artificial intelligence, industrial elements and digital twins. In the development of Nvidia, the market demand caused by the game effectively promoted the innovation of chip technology.

The continuous renewal iteration of digital content technology, reshaping the digital transformation paradigm. The current development of digitalization in my country is in a very special period.

In 2020, the national scale above the scale and the related industries realized revenue of 9.8 trillion yuan, of which digital cultural creative design services exceeded 1.5 trillion yuan, an increase of 27.4%year -on -year. Specific to the segmented field, the proportion of online games is less than the second place in the Internet, and the market size exceeds 270 billion yuan, accounting for 23.78%of the digital creative industry of the entire cultural and entertainment, and the number of users accounts for 53.6%, accounting for half of Internet users across the country. above.

It is not difficult to see from the above practice and data that the digital content industry has become an important composition of the digital economy, and digital content technology is tractioning the industry's transformation and technological change.

But it is necessary to "make up lessons" and open up. This means that while actively developing digital content technology, we must also vigorously promote the integration of digital content technology and promote digital transformation.

So, how can we grasp the laws and trends of the new generation of digital content and technology, and in the new development stage, lead the development with higher starting points and larger space, and create greater economic and social value?

Experts and scholars may provide good ideas for people:

On the one hand, our society needs to put forward new strategic and policy concepts to carry out systematic, forward -looking and strategic thinking and planning; at the same time, we also need to give the market and enterprises more innovative momentum and trial and error space.

On the other hand, for Internet technology companies, it should also be driven from the past business model driver and product and service driver, and strode towards science and technology innovation -driven to form a "new technology+new scene+new value" system. More space reconstruction innovation advantages.

Yu Jiang, a researcher at the Science and Technology Strategic Consultation Research Institute of the Chinese Academy of Sciences, concluded that at present, the comprehensive digital transformation of Chinese economy and society has brought countless opportunities for digital innovation and entrepreneurship. "We have also seen digital governance in the past two years. Don’t be there, the digitalization of the production method is in the ascendant, and the digitalization of the working method is accompanied by yourself every day. "

China, as a hot land for global digital innovation and transformation, has become the largest experimental field in the world.

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