Light on life and create wonderful

Zhuzhou Daily All Media Reporter/Liu Yi Correspondent/Chen Jun Lu Xingcong

From lentils bottle bottle to the victory cup, to the drama lotus hanging plate, world and bottle, from dishes cups to hollow porcelain insulation, from art to life to production, from county seats to Beijing to northern hemisphere. In Fuling, a piece of mud was "played" and a new height was "played": the ocean across the sea, sweeping the world, and achieved a loud city business card, standing a solid backbone of "Chinese ceramic capital".

The tempering of mud and fire, the collision between art and life, and the fusion of ancient and modern, not only light up the beautiful life, but also create the wonderful world. Today's Fuling factory buildings and masters are gathered, and the struggle story of the millennium porcelain capital continues.

In the "Tao Run Industrial" exhibition hall, the daily daily porcelain is exquisitely produced and exported to more than 50 countries overseas. Correspondent/Peng Xuefei

Urban business card responsibility -gathered in big coffee and famous enterprises, with 10 well -known trademarks in China

On July 12, Xu Jianzhang was trying to create a group of flower -themed porcelain plate paintings with innovative methods such as jumping knife and scraping brush.

Xu Jianzhang is a senior arts and craftsman and a master of Chinese ceramic art. Although he is nearly seventy years old, he still works. "Leave the beauty of life in the porcelain in the way of glaze," he said.

In 1975, after graduating from Hunan Normal University, he began an art journey to Fuling. His works "Dai Family Girl" and "Lotus Pond Moonlight" were collected by the British National Victoria Albert Museum and UNESCO.

After a sketch of Luoyang, the peony became obsessed with Xu Jianzhang. Back to Ling Ling, he used the glaze colorful "thin and light dyeing" technique to create a work "Rich Flowers and Flowers Come on the Sky". I saw that each petal and every green leaf were smart and realistic, and like the breeze was blowing, the flowers could sway with the wind, which means that the country is prosperous and the people live a beautiful life.

Different from the dignified of the master's studio, the Hunan Hualian Porcelain Industry Co., Ltd., which is not far away, exudes a fashionable atmosphere. The dazzling ceramic tableware is exquisitely made and sophisticated. The company adheres to independent innovation, follows the brand strategy, and has created three well -known trademarks such as "Hua Lian" and "Torch", and has been awarded the "China Export Brand". The new product here is frequent, a single product cup called "Grahd", creating a record of 3 million pieces of annual sales.

Liling Huaxin Electric Porcelain Technology Co., Ltd. is the largest manufacturing company with the largest and most complete variety of hollow porcelain insulation in the world. The hollow porcelain stuffer is awarded the "manufacturing single champion". The company took the lead in creating the first 12 -meter -high automatic kiln in China, and the high -voltage inorganic bonding the launch porcelain set manufacturing technology to break international monopoly. The product supports global electricity equipment, becoming a loud business card for the high -end and the world. " "Pingling" electric porcelain accounts for 30%of the world's market share.

The city also brings together a group of leading enterprises such as "Silver" and "New Century". It has exceeded 80 million wine containers every year from here and sold to all parts of the country. The output accounts for 60%of the country.

A pottery master is a spokesperson, and a famous enterprise is an image. It is like the cells of the city business card of "Chinese ceramic capital". Only each cell is full of vitality can the city business card brighter and brighter.

At present, Liling brings together 26 ceramics "National Masters" and 159 "Provincial Masters", including Xu Jianzhang and Huang Xiaoling. 10 well -known trademarks in China, including "Tao Run", and 16 Madrid international registered trademarks. Beginning in the 1980s, Liling's underglaze colorful porcelain was given as a national ceremony, and it was presented to the British Queen Elizabeth, former US President Clinton, and other foreign heads of state.

Liling Ceramics is a well -deserved brand porcelain.

New domestic influencers -art and life blend, cater to young consumers

The cup body is like a red wall and white tile, a cup handle like the eaves of the palace, and under the solemn palace wall, a orange cat pokeds out of the wall hole, and the attitude can be stunned ... In June this year, Shenzhen Gift Exhibition was held, Hunan Tao Run Convention Culture Communication Co., Ltd. (hereinafter referred to as "Tao Runhui") brought "Royal Cats" and other series of cultural and creative ceramic products to participate in the exhibition. These cups and tea tableware that are incorporated into the elements such as "cute pets" and "national tide", which are currently sought after by young people, have attracted widespread attention.

"The fashion design is equipped with creative copywriting, it looks good, good, and interesting, catering to young consumer groups." Less than 10 years of establishment, focusing on the domestic market, but quickly "out of the circle" and growing into the industry's emerging brand. Wen Li, chairman of "Tao Runhui", said that the so -called "consumers don't know what they need, until we take out their own products, they find out that this is what I want."

At the Tao Runhui Life Art Center, there are many categories, exquisite and practical porcelain, and many cultural and creative joint models with Tea Yanyue, Forbidden City and other enterprise units, vividly show "combination of Chinese and Western, traditional and modern coexistence". The charm of the new porcelain.

Tiger V Mark Cup, Zhili, Yiran · Tea series ... "Tao Runhui" never lacks explosive models. "80 commercial teams, the average age is 25 years old, young people know more about young people." Wen Li introduced that development of small programs, Xiaohongshu, Netease strict selection and other platforms to show free laser in bookstores and coffee shops, providing free laser laser Carving services create exclusive significance, and use the current popular marketing methods to quickly "harvest" fans. This year, the company's sales sword refers to the 100 million yuan mark.

Today, the material civilization is highly developed, and ceramics are moving from practical objects to aesthetic bearer. In recent years, on the basis of inheriting traditional skills in Hongguan Kiln, the product design and development follow the retro trend of young people. The state banquet porcelain that was once out of reach is entering millions of households.

"In the era of our father, we only paid attention to practicality. Now they are more willing to accept products with novel styles, bright colors, and mild tones." Ouyang Huangjun, general manager of Hongguan Kiln brand business division, said that in deep cultivation of emerging markets, we can become "a century -old old age shop".

Liling Shangfang Fang Kiln Porcelain Co., Ltd. launched the champion and Di, Qingrui Mountains and Water series of ceramic cultural and creative products. Many ceramic companies want to go in both ways with young groups.

Liling Ceramics is a fashionable "net red porcelain".

Global market "darling" -Every 4 porcelain cups in the world are produced in Fuling

On January 19, a train full of Liling ceramics slowly sailed out of Liling South Station, marking the successful start of the export train of Xiangong and Guangdong -African Liling ceramics.

"The train is directly loaded from the workshop to avoid the second loading and unloading, which has reduced the cost of time." Chen Yi, the operator of Hunan and Guangdong non -platform operations, Hunan Anxun Logistics and Transportation Co., Ltd. Fuling South Cargo Farm, introduced, after issuing from Lingling South Station, It only takes about 33 hours to reach the Shenzhen port, and the cost of transportation in the inland section of the enterprise has decreased by 60%compared with automobile transportation. As of the end of June, 2787 large cabinets have been shipped.

With the export train, Liling Ceramics has more confidently moved to the international market.

Ling Tao Run Industrial Development Co., Ltd. (hereinafter referred to as "Tao Run Industrial"), container trucks frequently enter and exit. There are daily porcelain of 2 to 3 containers every day to North America, Europe and other places. "With the export train, this year can save more than one million yuan in transportation costs," said Zhang Tengjun, the human resources director of "Tao Run Industrial".

"Most of the porcelains produced by our company are medium temperature porcelain. Compared with high -temperature porcelain that cannot be decomposed naturally, medium temperature porcelain can be naturally weathered, which is loved by European customers." Zhang Tengjun introduced. And it has the characteristics of sturdy and durable. It is difficult to break into the soil after ceramic damage. It uses 1180 degrees Celsius to medium -cooked paper porcelain. If you do n’t want to use it, you can directly buried it into the ground, and it will naturally weather after decades. "

In 18 years, "Tao Run Industrial" created a average annual sales of sales of 18%, and the export volume of daily porcelain ranked second in the country. Especially last year, sales increased by 69%year -on -year, and the performance of performance in the epidemic achieved explosive growth.

Hualian Porcelain Industry products are sold in more than 40 countries and regions around the world, set up overseas marketing companies in Africa, South America and other places, and have been in the first place in China for 11 consecutive years. In the first quarter of this year, the company achieved sales revenue of 327 million yuan, an increase of 49.99%year -on -year.

Especially since the 116th Canton Fair, Liling Ceramics has begun to use the "Ling Kiln" logo and logo to promote regional brands and open the sales market. The sympathy letter of the "Fuling" is the main creative design element. The shape of the Fuling "Panama" bottle and the shape elements of the dragon kiln cave are presented through the shape of the word. Essence

How high is Liling Ceramics in the world? The answer is: Every 4 ceramic cups in the world are produced in Ling Ling, and the daily porcelain exports ranks first in the country. As of the end of last year, there were 139 self -employed import and export ceramic companies in the city, and the products were exported to 150 countries and regions, with an export value of 350 million US dollars.

Liling porcelain is a veritable "international porcelain".

Source: Zhuzhou Daily

Review: Luo Xiaoling

Edit: Chen Chen

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