Walking in front of the new bureau 丨 "vegetable basket" Weifang will bring out the "vegetable plate"!Zhucheng grabbing trillion levels of prefabricated vegetable air outlets

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Qilu.com · Lightning News, July 14th. In recent years, with the continuous development of technologies such as quick -frozen lock lock, cold chain logistics and other technologies and supporting facilities, prefabricated dishes have entered the fast lane of accelerated development. The impact of many factors such as the impact of the epidemic and the transformation of consumption concepts. The delicious and convenient prefabricated dishes are "popular", which is loved by consumers, especially young consumers.

In the production workshop of Weifang Zhucheng Huifa Food Co., Ltd., the reporter saw the staff wearing a full set of work clothes and was operating more than 70 prefabricated automatic production lines: thawing, grinding meat, ingredients, chopping, forming, forming, and forming Quickly frozen ... Oyster sauce beef willow, golden egg dumplings and other prefabricated dishes are packaged and packaged to all parts of the country.

As one of the earliest companies in Shandong Province to develop prefabricated dishes in Shandong Province, Huifa Food has independently developed more than 1,200 models, incubating multiple catering brands. At present, Huifa is starting the supply chain processing, platform operations, and capital operation business, creating healthy ingredients supply chain, creating smart agriculture, ecological agriculture, and characteristic agriculture upstream, and realizing characteristic agricultural industrialization; midstream to build modern logistics, build a processing park, central government, central government The kitchen is produced and processed by prefabricated dishes to achieve standardization of dishes; downstream people do healthy nutrition management, lead the concept of smart consumption, and create a standardized, scenario, modelization, intelligence, and customized catering consumption model.

In the prefabricated field, it explored the Deyis Group for more than 30 years. Only this year, more than 70 prefabricated dishes such as braised fat intestines and pork belly chickens have been developed. It is understood that at the 14th National Games and the 11th National Paralympic Games and the Eighth Special Olympics, Deleis's prefabricated dishes were determined to supply food for athletes. Not only that, at the Winter Olympics this year, nine prefabricated dishes such as beef pie and pork celery soup dumplings were also identified as a supply of food for Beijing Winter Olympic Village and Yanqing Winter Olympic Village.

Zhucheng continued to lead in the prefabricated vegetable industry. At present, there are 556 prefabricated vegetable processing enterprises and 2 listed companies. The output value of enterprises has exceeded 10 billion yuan, forming an industrial system covering 8 major cuisines, more than 400 types, and more than 1,200 varieties. As the birthplace of agricultural industrialization, through the development of prefabricated dishes, Zhucheng transferred the "vegetable basket" around the "vegetable plate" to inspire the basic advantages of the local food processing industry, and become the extension of the agricultural product industry chain, enhanced the value chain, and the supply chain. Effective means have become accelerators that promote the integration and development of the first, secondary and tertiary industries and the common prosperity of rural rejuvenation.

At present, Zhucheng's prefabricated vegetable industry has initially formed an industrial chain system with sufficient upstream raw materials, fine mid -range processing, and broad downstream markets. In April of this year, Zhucheng City took the lead in implementing the implementation opinions of accelerating the high -quality development of the prefabricated vegetable industry, put forward the integration of the province's food processing enterprises, catering associations, and college scientific research institutes to implement the "15th three -five" strategy, that is, to improve a platform , Create five chains, make bigger and stronger brands, implement the five -way guarantee measures, take the prefabricated vegetable industry as a new path for innovation and improvement of the "city model" and promote the integration of one, two, and three.

In order to follow the trend, Weifang sounded the charge of creating a prefabricated vegetable industry highland. Weifang has already entered the prefabricated vegetable industry track. Through innovation and development, the "three models" (Zhucheng model, Weifang model, and Shouguang model) have been the first to introduce the prefabricated vegetable industry policy in the country -level city -level vegetable industry. Develop nine policies and measures to strengthen mechanism protection and policy support. In April of this year, Weifang released the three -year action plan for the high -quality development of the prefabricated vegetable industry, which clarified the goal of creating the "first city of the Chinese prefabricated vegetable industry", creating the first national prefabricated vegetable industry Internet platform, extending the industrial chain, increasing the value of value Chain, promote the transformation of the traditional food processing industry to the prefabricated vegetable field. It is expected that by 2024, the number of prefabricated vegetable markets in the prefabricated market will reach 3,000, and the standard of the entire industry chain will exceed 300 billion yuan.

There is not only a trillion -dollar market behind a prefabricated dish, but more importantly, this plate can support rural revitalization, common expectations, industrial intelligence, digital future, and people's longing for healthy and beautiful life.

Source: Lightning News

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