"Economics" from ticket -free tickets, what do you think?

After the Huashan Scenic Area was free of tickets for tourists across the country on June 1, the Taibai Mountain Scenic Area also announced on July 10 that from July 11th to the end of July, tickets for tourists across the country were exempted from tickets. The two well -known scenic spots in our province have implemented ticket -free policies. What are the plans?

Since the implementation of the ticket -free policy in June, in addition to the continuous rise in the number of tourists, it has also led to a variety of formats such as ropeways, catering, accommodation, and transportation. According to incomplete estimates, in June, the tourist revenue of Huashan Scenic Area exceeded the 100 million yuan mark. While obtaining the praise of tourists and driving the regional economic income, it released the vitality of cultural tourism consumption, and promoted the prevention and control of the epidemic. Transition breakout.

"The free ticket is to bring the double -edged sword, bringing tourists and stressing." Li Haifeng, general manager of the marketing center of Huashan Tourism Group Co., Ltd., said.

■ For the first time in Huashan for the first time in Huashan

At 10 o'clock on June 25, Huashan Railway Station was busy. More than a thousand tourists from Xi'an took a special tourist to visit Huashan under the guidance of the tour guide, and laughing and laughing along the way.

The Huashan Scenic Area issued an announcement on May 30. From June 1st to June 30th, ticket -free tickets were implemented for tourists across the country, with a daily stream of 15,000 people. Visitors need to make an appointment in advance. This is the first time that the Huashan Scenic Area has implemented ticket -free policies in 20 years, which has effectively stimulated the enthusiasm of tourists. The number of tourists has continued to rise since June 1.

"After brushing the news from Huashan on Douyin and Xiaohongshu, there are more people from our classmates." Lu Bo, a sophomore student of Xi'an University of Technology, and 5 students are preparing to climb Huashan at night. They made an appointment for 4 consecutive days before they successfully reserved tickets to the scenic spot. Xi'an tourist Zhang Hao said: "Huashan is now free of tickets, and the child is also on vacation, and I will bring my family together."

The market entity determines the future of tourism. The exemption policy of Huashan Scenic Area has played a very obvious role in stimulating tourists' willingness to travel, release of cultural tourism consumption vitality, and driving the recovery of the cultural tourism market. Especially under the circumstances that the tourism industry is continuously impacted by the epidemic, the market downturn, and the willingness to travel, the free ticket policy will undoubtedly inject a "strong needle" into the market.

In the past few days, the parking lot of Huashan Tourist Service Center has stopped tourist bus from Xi'an, Baoji, Xianyang and other places. Gao Qingli, the person in charge of Qinfeng International Travel, told reporters: "After the Huashan Scenic Area is free of tickets, the number of receptions of our travel agencies has increased by 4 times from May. In general, there are half of foreign tourists and local tourists. ","

On June 16, the Huashan Scenic Area issued another announcement that the daily hiking tourist reception volume increased by 3,000. Huashan West Peak Ropeway implemented a semi -price discount for candidates in the middle of 2022. Huashan Scenic Area also joined hands with the China Railway Xi'an Bureau Group Co., Ltd. to build the Xi'an -Huashan Train Tourism through traffic, which promoted the development of tourism markets around the province and the development of the student tourism market of Xi'an universities. With the favorable superposition of the policy, the number of tourists in Huashan Scenic Area has steadily increased. On June 28, Huashan Scenic Area issued an announcement again, announcing that the free policy was extended to July 31, and the daily maximum reception volume was adjusted to 20,000, of which the number of walking climbing was 6,000.

The reporter learned from the Huashan Scenic Area: In the first week of free tickets, Huashan tourists exceeded 10,000; the second week reached 40,000; the third week reached 50,000; the fourth week exceeded 70,000. After the Huashan Scenic Area launched a ticket -free policy, the market response is much better than expected. From January to May of this year, the overall tourists entering the mountains are 100,000, and from June 1st to June 20th, the number of people entering the mountain is 150,000, which is 1.5 times the first five months, a significant increase of a month -on -month.

■ Drive the overall consumption expansion and quality

Way for free, isn't the sale of Huashan Scenic Area? Some people in the industry have calculated a account: 160 yuan in the peak season of Huashan Scenic Area, plus passenger transportation and ropeway, per capita consumption of 500 yuan, and the scenic spot accounts for one -third of the total tourist consumption; The income, but the number of tourists has increased by 10 times, and the overall income brought is far greater than the ticket income.

Huashan West Peak Ropeway is the main transportation line connecting Huashan's main peak area. It is the most time -saving and effortless mountain line and a sightseeing route. After the Huashan Scenic Area was exempted from tickets, Xifeng Capton became the first uphill line for tourists. Data show that the number of tourists in June of Huashan West Peak ropeway increased by more than 40%compared with the same period last year.

Except for tourists walking up the mountain, the rest of the mountain tourists need to take a bus to the ropeway station. The reporter learned from Huashan Passenger Transport Management Co., Ltd. that the number of people rolling in June exceeded January to May, an increase of 29.30%over the same period last year.

Direct direct income of tourism such as the second consumption of scenic spots, and the benefits from ticket -free tickets are far more than that. According to the World Tourism Organization, each direct income of the tourism industry will bring a value -added benefit of 4.3 yuan to the local industry. According to incomplete statistics, as of June 30, income from the Huashan Scenic Area passenger transportation, ropeway enterprises, under the foot of Huashan and local merchants of Huayin exceeded 100 million yuan. Huashan's ticket -free ticket brings a global consumption expansion and upgrade.

"The free ticket is to bring the double -edged sword, bringing tourists and stressing." Li Haifeng, general manager of the marketing center of Huashan Tourism Group Co., Ltd., said.

During the exemption of tickets for Huashan Scenic Area, the Scenic Area Management Committee continued to strengthen the supervision and guidance of tourists' reception services. All members of Huashan Tourism Group Co., Ltd., Huashan Xifeng ropeway, transportation passenger transportation and other operating units arrived to work to work together to ensure safety and improve services. While consumption expansion, we strive to achieve quality improvement. The tourist complaints received from the ticket exemption are zero. Huashan Scenic Area free tickets to achieve a win -win results of tourist reputation, social benefits and economic benefits. The Taibai Mountain Scenic Area has also introduced relevant ticket preferential policies: on June 8th, the Taibai Mountain Scenic Area announced that from the day of June 30th, tickets for tourists across the country will be discounted from June 9th to August 31st. Implement ticket -free policy. In order to further gather popularity, promote consumption, stabilize, and travel, the Tai Baishan Tourism Zone Management Committee has been comprehensively judged, and in accordance with the principle of "real -name appointment, peaks and current restrictions", it has formulated in mid -to -late July to free tickets for tourists across the country. Summer preferential policies.

Liang Chao, the person in charge of the Propaganda Marketing Center of the Taibai Mountain Tourism District Management Committee, said that in recent years, the Taibai Mountain Scenic Area has tried to reduce tickets to drive consumption in the month outside the summer. For the first time, it aims to continue to attract tourists, and drive the income of the income of second -time consumer products such as hot springs in the Taibai Mountain Tourism Resort Hot Spring and B & B and other second -time consumer products, further active tourism consumer markets, and promote the comprehensive development of the regional economy.

Once the Taibai Mountain Scenic Area free ticket policy was released, the market responded strongly, and the number of reservations for reservations increased. Businesses around the hotels around the scenic area and other merchants applauded, which greatly promoted the confidence of tourist practitioners.

■ Transition from ticket economy to the industrial economy

The price of tickets for scenic spots has been discouraged by many tourists. Right now, the epidemic is stable, and many scenic spots will start the "free model", which will undoubtedly stimulate people's willingness to travel and promote the recovery of the tourism economy. This move took the first step to get rid of the "ticket dependence" attempt. Getting rid of "ticket dependence" is the only way for the future transformation and development of the scenic area.

The National Development and Reform Commission has already made it clear that state -owned scenic spots and Wenbo scenic spots should reduce ticket prices to make it beneficial to the people. This requires the diversified income outside the scenic spot, especially the increase in secondary consumer products and content supply, and the ticket economy actively transforms to the industrial economy. It is undeniable that many years have passed, and many scenic spots are still on the economy of tickets. Then this kind of scenic spot cannot have the strength and confidence of the ticket -free policy.

The tourism industry includes many elements such as eating, accommodation, travel, and entertainment. Free tickets for scenic spots will help establish a good image of the scenic spot, which will help drive the development of food, accommodation, and transportation. ", Can be described as" Xia Xiaolong ". It turns out that free tickets are helpful for leverage the tourism market, but how to achieve operating income not only tests the management capabilities of the scenic spot, but also tests the secondary consumer product innovation and marketing capabilities of the scenic spot.

The future tourism market is the buyer's market. The survival of the survival of the scenic area is accelerating, and the innovation and upgrading of the scenic area is imperative. In recent years, Huashan Scenic Area has adhered to the opportunity of planning and leading, integrating cultural tourism, and perfect functions. It has paid close attention to the opportunity to transform the "scenic spots" to the whole region tourism transformation. Relying on Huashan "to" get out of Huashan ", strive to shape a complete regional tourism development format, forming a pattern of cultural tourism industry with Huashan Scenic Area as the core and radiating surrounding cultural tourism industry. For many key projects, innovate and promote the deep integration of Huashan Tourism and Sports, Health, Culture, Leisure and vacation and other industries, continuously seek progress steadily, and continue to deepen the construction of high -quality scenic spots. Faced with the uncertainty brought by the epidemic, Huashan Scenic Area refused to "lie down", actively innovated, and promptly adjust the marketing strategy in time according to the current market demand, accumulate development power, and take up the leading tourist scenic area to "maintain stability and promote development". The flag is the first to implement ticket -free policies for tourists across the country.

From the ticket economy to the industrial economy, the exploration of Huashan Scenic Area is effective. Zhang Yan, director of the Cultural Tourism Research Center of Shaanxi Provincial Academy of Social Sciences, believes: "Huashan and Taibai Mountain Scenic Area free tickets are a good phenomenon and worthy of praise. I have made a good demonstration for other natural ecological scenic spots."

Zhang Yan said: "In the past, over -dependence on the ticket economy caused many industrial chains, and it was not working hard in terms of business services. When the epidemic affected the loss of tourism, how to transform and get rid of the ticket economy was to consider. Questions. We need to think about how to drive the development of the tourism industry from services, interactive projects and other aspects. "

Today, the Cultural Tourism Scenic Area is undergoing severe tests, and local governments, cultural tourism enterprises, and scenic spots are constantly trying new measures to rescue themselves. Policies for promoting the recovery of cultural tourism recovery for cultural tourism recovery are continuously issued. Compared with the policies issued by the province and the scenic area, Huashan's preferential measures have a longer and larger scale. Merge measures.

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