Experts from the five major cross -border platform industry help Jinjiang "cargo and global"

Author:Jinjiang News Network Time:2022.07.14

At the conference site, five characteristic industrial areas such as shoes and clothing, swimwear, mother and baby toys, umbrellas, and slippers were set up, and cross -border e -commerce companies inside and outside the province were invited to procure and docking. Photo by reporter Dong Yanjun

Jinjiang News Network, July 14th "The content of the contents of several platforms coming today is full of content!" "The platform's policy has been changing since this year." At the development conference, the heads of cross -border e -commerce platforms such as Amazon, Alibaba International Station, Lazada, TIKTOKSHOP, WHOLEE and other cross -border e -commerce platforms shared the cross -border e -commerce market expansion experience and the latest support measures for the platform.

"Now, a set of registered information can open Amazon's global 17 overseas sites to avoid repeated registration processes." Cui Junning, the head of the Fujian regional market and strategic expansion of Amazon, said that Amazon is committed to supporting Chinese brands and through cross -border electrical electricity The "brand goes out of the sea", which includes: well -known Chinese brands, emerging brands and willingness to transform and upgrade, and build their own brand.

Liu Li, the person in charge of the Industry of the Merchants Marketing Department of Alibaba International Station, pointed out that in the face of the new trend of cross -border B2B, Ali International Station itself is also trying different new technologies to embrace the trend, including wealthy media shape trends, live broadcasts, and AI Technical application.

"The Southeast Asian market is full of business opportunities." According to Yu Jinjin, a senior manager of Lazada investment operation operation, according to the growth plan, Lazada will provide new merchants with a 90 -day commission exemption, exclusive incubation team operation guidance, logistics subsidy, increasing collection point and other systemic support mechanisms. , Help more businesses who want to enter the Southeast Asian market to start cross -border business easier.

"Overseas live e -commerce companies have just started, and the potential for growth in the future is huge." Ye Jun, the operating manager of TIKTOKSHOP cross -border sports merchant, said that through the deployment of TIKTOK in advance, you can get a larger market. Different from the traditional cross -border e -commerce, TIKTOK uses a content matrix to promote the products needed by consumers in front of them with the help of personalized recommendations. The traffic is more accurate and efficient.

"For merchants, WHOLEE is a platform for light -operating lightly. This platform is driven by digital wisdom and has assumed the function of operation. In addition, the platform currently has free traffic support. Merchants only need to ship according to orders to WHOLEEE to Wholee It is only possible to have a domestic warehouse. This model is very suitable for companies that are preparing to transform cross -border foreign trade. As long as the manufacturers can do well, the part of the traffic is completed by the platform. "Huang Chenxuan, the person in charge of the business expansion of WHOLEE in China The ground has a strong industrial foundation, especially the development capacity of shoes and clothing, which is consistent with the direction of the platform next. The matching of the industry's goods can help the goods selling the world.

(Reporter Cai Mingxuan Zeng Xiaofeng)

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