Chibi: Tea -Ye Ancient Town introduced new network live formats

The ancient town of Yanglou Dong is one of the important sources of Eurasian tea ceremony, and has the reputation of "the first ancient town in the world tea industry". In recent years, Chibi City has increased the repair and protection of the ancient town, prospering the culture of the ancient town, and the rejuvenation of the ancient town to rejuvenate the new vitality and vitality. Recently, the new network of webcasting has quietly emerged in the ancient town.

In the live broadcast base of the "Party Construction Leading and Rural Revitalization" of the Ancient Town of Yanglou, the online anchor Li Lulou is using the Douyin platform to promote the sale of Chibi green brick tea. Li Loulou was from Wuhan City Vocational College. Last month, she came to Yanglou Dong as an online anchor to promote Yanglou Cave and green brick tea with everyone.

This year, in the context of the normalization of the epidemic prevention and control, Chibi City integrated more than 30 million yuan with Wuhan City Vocational College in cooperation to build a live broadcast base in Yanglou Dongdong to develop new formats to promote the protection and development of Yanglou Donggu Town. At present, the live broadcast base has set up a live broadcast team of 12 people to carry out live broadcasts every day.

"For a month of live broadcast, brick tea sells about 70,000 to 80,000 yuan. Every time we come in and find that many people have not heard green brick tea, we feel more obliged and responsible for making more people from such good tea to let more people get more people. Know. "Li Wei, the person in charge of the" Party Construction Leading Rural Revitalization "live broadcast base in Yangu Dongu Town, Chibi City, said.

In addition to the promotion of green brick tea, the live broadcast team also vigorously promoted the human history of Yanglou Cave, selling local agricultural special products such as bamboo shoots and kiwi, and opening up rural products to bring goods and help farmers to increase their income and get rich.

In addition to the anchor of e -commerce, some art of Internet celebrity anchors also chose to use Yanglou Cave as a live broadcast point. After the 90s, Liu Muyan was a Chibi native. This girl who loves singing and jumping was originally developed in Hunan. Recently, she and her team "stationed" live broadcast in the ancient town. Once she was launched with the live broadcast of Qingshine Street in Yanglou Cave, she attracted the attention of many fans.

In response to the quietly emerging online broadcast new format, the Yanglou Cave Management Committee of Chibi City has followed the trend to introduce the corresponding policies to start from accelerating the construction of 5G infrastructure, strengthening e -commerce talent training, etc., and provides a platform for the development of new industries.

In recent years, Chibi City has increased its excavation of the history of Yanglou Donggu Town. Taking tea culture as the highlight, it has vigorously developed tourism. Today, the ancient town introduced 15 types of various types of formats such as green rice brick tea, handicrafts, traditional snacks, catering, homestays, and live broadcast e -commerce, which attracted nearly 300 foreign entrepreneurs and attracted more than 1,000 employment. In 2021, 800,000 Chinese and foreign tourists were received throughout the year, and the comprehensive tourism revenue was nearly 600 million yuan.

Source: Chibi Rong Media Center (Reporter Xiao Tiansheng)

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