Hong Kong media: In China, the live broadcast helpers find new employers

Hong Kong's "South China Morning Post" July 13th article, the original title: At first, it was for fun, and now it is for recruitment: In China, the live broadcast helper finds a new employer economist and said that the situation in the Chinese employment market is severe. At the same time, the new crown epidemic prevention and control measures have restricted travel. Therefore, job seekers searching for opportunities online, and China's live broadcast platforms have become new channels for employers and potential employees to meet.

Picture source Visual China

Liu Chao, 33, found that "selling" work is easier than his previous e -commerce live broadcast work. He said: "After a few months of selling clothes for a few months, I realized that we did not have much advantage, so I gave up. It happened to meet friends working in the human resources industry and put forward the idea of ​​recruiting with short videos and live broadcasts."

As the "live broadcast and post" became more and more popular. In the past two years, Liu has formed a team of about 30 people to provide services covering the entire recruitment process, including contacting corporate resources, live broadcast attracting job seekers, and follow -up applicants to follow up. And help them better adapt to new jobs. Liu said: "This is a long chain, unlike the live e -commerce. If it sells products, things do not meet expectations, consumers can easily get refund ... But in the recruitment, job seekers need to find a way and (and ((and ((and ((and (. Set up through new jobs). "

Large -scale technology companies, including fast -handed and byte beating, have entered this emerging field. Liu Jinjian's live broadcast launched a special recruitment channel in January to bridge the blue -collar workers and factories. Kuaishou revealed in May that the service attracted more than 100 million monthly active users in the first quarter. One day during the Spring Festival, the channel received 150,000 resumes.

Zhang Chenggang, an associate professor of the University of Economics and Trade, said that traditional labor companies rely on the information between recruiters and applicants to operate, and this is not the case for live broadcasts. "For example, if I lie to you, I can also lie to others (because they don't know you). But when you live broadcast, everyone can enter the room. This means that users can ensure that the live broadcasts (provide real information) ","

However, Li Chengdong, the CEO of the Consulting Company Dolphin Think Tank, believes that this recruitment method is also limited. "The threshold for some positions may be very high, and it is impossible to be suitable for everyone in the live broadcast room." In addition, it is unlikely to help the company to fill the core position. (Author Qu Yixin, translated by Chen Junan)

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