Dangdang Board byte "Pirate Books Magic Finger", changed his mouth to "Efforts to promote the small platform for big platforms" 7 days later

Author:Jinan Times Time:2022.07.14

"The guidance of the headline chasing traffic has become the magic finger of pirated book vendors." On July 6, when he was beating to bytes and chairman Zhang Yiming, he shouted across the air and did not get the other party's response. In the past 6 days, Dangdang released 5 Weibo Weibo about pirated and respected copyrights, and fewer and fewer netizens participating in comments.

In the past few days, a reporter from Xinhuanghe found that Douyin and headlines did have a merchant selling pirated books. Earlier this year, Peking University Publishing House made the Douyin pirated book vendor and Douyin APP operator Beijing Micro Broadcasting Vision Technology Co., Ltd. at the same time to court.

Dangdang twice within 6 days, headlines, vibrato

On the evening of the 12th, Dang Dang once again borrowed Zheng Yuanjie's mouth and shouted headlines and vibrato. Dangdang posted: "Fairy ta writer Zheng Yuanjie is the national anti -pirated image ambassador. 'Fairy Tale' Dad shouts headlines, Douyin: Don't give bad people! Pipiru, Luxi, Scholata, Big Gray Wolf Rock together together Show: We are anti -pirated! "At the same time,@and the National Copyright Administration. After 24 hours of Weibo, 88 netizens commented.

On the evening of July 6, when a Weibo shouted to the bytes, it caused a lot of attention. "Chairman Zhang Yiming, who is beating and respectful: You are not good! ... Dangdang Dangdang has repeatedly found that pirated bookstores are very active in headlines and Douyin. The guidance of headlines chase traffic has become the magic finger of pirated book vendors." Bozhong said that Dangdang has been focusing on promoting reading and selling books for more than 20 years, and we hope to be overwhelmed by pirated book vendors on headlines and vibrato. As of press time, this Weibo received 299 comments and 726 reposts.

No response is always not responded. From July 7th to 9th, when I posted Weibo for 3 consecutive nights, first "Thank you" Fairy Tale King "Teacher Zheng Yuanjie, speak together, and combat piracy"; More than 30 publishing houses. There are very few respondents.

On the afternoon of the 11th, Dangdang@11 11 11 26 experts and scholars, including Fan Deng and Yi Zhongtian, attached the anti -piracy remarks they had published publicly before, saying that "the scholar's view is clear: curb the piracy, the platform must be responsible and responsible." Some netizens soon discovered, "Many of these people do not exist." New Yellow River reporters verified one by one and found that among the 26 people of@, 8 users did not exist.

On the evening of the 12th, Dangdang issued another recent anti -pirated Weibo. This is a rare intensive dense sound to fight pirated books. Since 2014, Dangdang has posted a total of 10 Weibo related to "piracy", 6 of which were released in the past week.

Douyin operator has sold the defendant due to the sales pirated book

Dangdang was called Piper bytes into pirated book vendors. Dangdang believes that this matter stems from pirated book vendors and individual self -media to drainage pirated books, and repeatedly fabricated one or two articles into different versions, and the eye -catching and even vulgar titles are crowned.

On July 6, the Machinery Industry Press also issued a "Statement", "There are many exaggerated, interpretation of articles and videos of Professor Chen Chunhua's interpretation and comment on Huawei. The behavior has caused mental distress, reputation damage and economic losses to Professor Chen Chunhua, Huawei Technology Co., Ltd. and Machinery Industry Press. Our agency has strongly condemned such behaviors. "One day later, Machinery Industry Press deleted it. This statement.

Many works of Chen Chunhua were published by the Machinery Industry Press, including "Coordinated Symbby: Organization Evolution and Practical Innovation", and Chen Chunhua's classic series of sets of management.

In the statement, the Machinery Industry Publishing House stated that in November 2021, pirated book vendors (including self -media accounts) who were suspected of production and dissemination of the copywriting filed a lawsuit with the Beijing Haidian District People's Court and will continue to defend their rights through legal means to defend their rights through legal means Essence

In the past six months, Machinery Industry Press has released a video of pirated books 7 times in Douyin. In November 2021, Huazhang Branch of the Machinery Industry Publishing House released the book "Underground Logic" anti -piracy statement. At the same time, the anchor found that someone sells the parallel version "Underworld Logic" in the Douyin live room. Passing the parallel version.

At present, Douyin still has the "underlying logic" that sells the parallel version, which is only 20 % off the price of genuine books. On the afternoon of the 12th, the reporter verified with the Machinery Industry Publishing House that the publisher told the publishing house that he had never published the "underlying logic" of the parallel version.

According to the referee document network, Peking University Press Co., Ltd. found that the "Caiyun Shuzhai" store opened by Douyin Platform for a long -term and large number of pirated books involved in the case, thinking that the micro -broadcasting company as the operator of the Douyin Space, profit from the behavior involved and helping Piaxiangshufang to release promotion videos and links. The obligation of review of the unreasonable platform constitutes helping infringement and shall bear the liability for compensation. The claim was not supported by the court.

"Douyin quickly close hundreds of shops, and the probability of piracy books becomes smaller"

After the beating of the panel byte beating into a pirated book vendor's finger, the byte beating, the vibrato and the headlines did not make public responses. The reporter of the Xinhuanghe reporter's verification of pirated books to the platform to verify the platform to the bytes and Douyin had not received a reply as of press time. On the 7th, public reports showed that the relevant person in charge of Douyin e -commerce said that since its establishment, Douyin e -commerce has taken platform governance as the top priority. In the future, it will continue to invest a lot of resources to continuously improve the governance system and upgrade governance capabilities.

In the past few days, the reporter squatted Douyin and today's headlines and found that there are still many shops selling suspected pirated books. "The book that was pressed in Curry was thrown away. Unfortunately, it only needed to be cleared." On the evening of the 7th, Douyin was selling books on the broadcast room. The prominent parts were "genuine books" and "seven days without reason to return goods". Clicking on the product "Shan Hai Jing" explained by the anchor, there are 1154 bad reviews. Consumers believe that the paper's paper is poor, the printing is unclear, and there is odor. "Inventory backlog", "Bookstore Relocation", "Inventory Clear Clear Clearance", "Throwing it", "10 yuan and 10 books", "finding a book and playing a book title" is the usual logo used by such Douyin live broadcasts. Most of the books sold in live broadcasts are bestseller and children's books. The price of the live room is much lower than the book pricing.

Books sold in this type of live broadcast room have records of poor reviews. The content of the poor reviews mainly revolves around "dazzling paper, thin, folds, poor quality; small fonts, misplacement of words; cut content deletion, small size, thin thickness" and so on. Essence Some consumers who gave me the bad reviews claimed that they bought pirated books.

There are many names in the live broadcast room "Sever", or there are "Sever" in a prominent place in the live broadcast room. In March of this year, Sicis Bookstore issued a "Statement", saying that some online video platforms were found to have video accounts such as "Sisyver" and "Sisifver". Sicis Bookstore said that this is not the official behavior of the bookstore and has never carried out marketing activities similar to "closing the clearance".

These live broadcast rooms do not have a long time. On July 7th and 8th, a reporter from Xinhuanghe discovered more than 10 Douyin live broadcast rooms suspected of selling pirated books. Five days later, 7 of them could not be found. Some users who still exist have all short video works.

On Douyin, a consumer gave a Chinese commentary to the "Shan Hai Jing" who bought it. The consumer said that she bought a copy at the Wandaisi Bookstore and found it. Too much, I can't help but buy it. "It is really different from the physical stores." The consumer showed a comparison chart for two books to buy books, thinking that there was a gap between the book paper, printing and binding of Douyin.

There are 8 complaints about the Douyin sales pirated book. In early July, a consumer claimed that he bought a pirated book at Douyin, and the merchant requested that he had to delete the differential review to return. Another Xiaohongshu user also shared the experience of buying pirated books in Douyin. She found the platform and "chased the non -complaint anchor, so he gave him (anchor) restriction."

The right to buy pirated books in Douyin is not smooth. In March of this year, a Douyin user posted a short video saying that he bought a "Circle Controversy" in Dangdang and Douyin, and found that the two books were different in color. The user also released a recording of byte beating to call her. She believes, "Douyin persuaded me to retreat this book, and one fake punishment? What about the platform rules? What about consumer rights? The official knows that this is a pirated book and a speaker for merchants. "

Douyin clearly has the behavior of selling pirated books. In December 2021, Douyin cooperated with the police to crack the pirated book case and seized more than 100,000 volumes of infringement books. According to public reports, in 2021, Douyin e -commerce launched the intellectual property protection platform to open an exclusive channel for online rights protection for each copyright party. Douyin e -commerce has accepted more than 10,000 infringement complaints throughout the year, and exceeds 48,000 infringement links.

So far, there are still many shops selling suspected piracy books on the Douyin platform, which sells for more than 10,000.

On the afternoon of the 13th, Dang Dang posted a Weibo again, and his attitude changed greatly. Dangdang said that after Dangdang.com's letter beating on July 6, the "Half Moon Talk" then reported that Douyin increased the protection of genuine, and the Douyin quickly closed hundreds of stores. Efforts have contributed to small progress on large platforms.